griffin technology - product development presentation.pdf
DESCRIPTION
Four months spent designing and developing a “wearable technology” product to address the needs of non-emergency medical professionals, giving them easy access to patient records, quick note taking, and safe archival of information while on their feet and on the move throughout the day. To do this we used the continuous observe-feedback-build (repeat) model for new product development.TRANSCRIPT
Product Design & Innovation
Spring 2014
Team A$AP
Prof. David OwensChristopher R. Bulow
Stuart M. RockTurhan Jesrai
Fazulul Haque Sheik
TABLE OF CONTENTS
1. Executive Summary
2. DR1 – Analysis of User Needs
3. DR2 – Concept Reviews
4. DR3 – Design Brief
5. DR4 – Product Architecture & D4M Strategy
6. DR5 – Cost & Economic Modeling Report
7. DR6 – Final Prototype, FAB, Packaging & Official Commercial
3
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
• The purpose of this semester-long project was to collaborate with Griffin Technology to design “wearable technology” that would address unmet user needs for medical professionals
• Our process began with preliminary research to gain an understanding of our target user group and then proceeded with a continuous observe-feedback-build model
• This presentation documents all of our findings, insights, analysis, product concepts and final results through six stages
• Our final product, A$AP, is specifically designed for busy Medical Students and Residents for easy access to patient records, quick note taking, and safe archival of information while on the move.
5
DESIGN REVIEW #1
6
Outpatient Physician Specialists
WEARABLE TECHNOLOGY IN HEALTHCARE
7
● Observations
● Participant observations
○ Remote user group
● Interviews
○ In-person
○ Over phone
METHODOLOGY
8
● Two basic user profiles
○ Requirement to impart knowledge - Academic setting
○ Fast patient churn rate - quick, safe, and efficient healthcare delivery - Clinical setting
INSIGHTS FOR PROFILES
THE STUDY GROUP
• Out-patient physicians in academic settingo Physicians and Residents - Cardiology
o Move between buildings,various locations throughout the day
Dr. John McPherson
Dr. John McPherson Dr. Waleed Irani Dr. Robert Bulow
Vanderbilt Vanderbilt Ohio University
THE STUDY GROUP
• Out-patient setting in Clinical settingo Physicians specialists - Pediatrics, Geriatrics, Internal Medicine
o Work in a clinical setting with less movement
Dr. Anuradha Dubey Dr. Shweta Rao Dr. Mansoor Shah
Golden Valley Health Centers Coast HealthCare
THE ACADEMIC PHYSICIAN
• Sees outpatients / inpatients while teaching students, residents, and fellows
• Imparting Quality education and patient care is his focus
• area.
• Works in a large, crowded hospital
• Easy access to patient information and medical reference
material at all times is key
“When I ask residents a question, they look up the answer on their iPads.” -Dr. Bulow
MEDICAL RESIDENTS
• References Epocrates.com for
• answers to medical questions
• Reads and highlights PDF articles
• for journal club
• Use clipboards to
• make notes
• Need to type on
• iPad
THE CLINICAL PHYSICIAN
• Sees pediatric out-patients in a small, crowded clinic in
downtown Modesto, CA
• 30-32 patients/day, fast patient churn rate
• Parent education is prime focus
• Prefers uploading pictures of the visible ailments to patient
EMR
“I struggle to integrate (these) pictures taken on my iPhone into patient EMR. The platforms do not support easy transfer.” -Dr. Dubey
THE CLINICAL PHYSICIAN• Sees outpatients with support staff such as nurses and medical assistants
• Works in a well-organized clinic or hospital floor.
• May use OsiriX to keep patient records
OTHER INTERVIEWS
• Carry a heavy, company-provided laptop, mouse in
hand to every patient room
• Sees 26-28 adult/old patients every day
• Complex medical conditions which need thorough record
keeping
• EMR keeping is a major task even on weekends
• Tablets not fast enough to use for EMR
• Waiting for the day when tablets become faster, more
convenient and secure to handle patient information
OPPORTUNITIES AND CHALLENGES• Academic hospitals:
o Have sufficient funding to provide technology to students and attendings alike
o Focus on best practices, academics, and efficiency
o Move with latest technology to influence rankings
o Attract young talent, conversant with latest technology and accessories, easy adapters
• Clinical establishments:
o Focus on efficiency, fast patient movement
o Not necessarily high-tech
o Spend less on training and development
o Caregivers have to invest in technology themselves
POTENTIAL LEAD USERSOut patient physicians in academic settings• Vanderbilt Hospital - Cardiology and Internal Medicine
• St Thomas Hospital - ENT
• Ohio University Hospital - Cardiology
COMMON NEEDS: TRANSPORTING TECHNOLOGY• Quickly accessible
• Easy to carry
• Secure
• Sophisticated look
• Adaptable with various clothing
o scrubs
o business wear with Lab coat
• Light weight
• Compatible
o technologies - IOS, Android devices
o interaction with various devices - laptop, EMR:
Technology integration
COMMON NEEDS: TRANSPORTING TECHNOLOGY• Quickly accessible
• Easy to carry
• Secure
• Sophisticated look
• Adaptable with various clothing
o scrubs
o business wear with Lab coat
• Light weight
• Compatible
o technologies - IOS, Android devices
o interaction with various devices - laptop, EMR:
Technology integration
WEAR INSTEAD OF CARRY
21
SOLUTION: RETRACTABILITY
COUPLE WITH LAB COAT AND IPAD IS INVISIBLE
IPAD SECURED AND RETRACTABLE
iPad
iPad
iPad
POCKET SUSPENSION• Pockets tear• The contraption will
not stay firmly attached to the pocket
• Too cumbersome• Not cool!
INSPIRATION FROM AVIATION
INSPIRATION FROM AVIATION
WEARABLE IPAD
28
DESIGN REVIEW #2
DR2To view video, please do one of the following:
• Click this link: https://www.youtube.com/watch?v=V2mGrr_cOyg
-OR-
• YouTube Search: “New Product Design 2014 – Team A$AP – DR2”
30
DESIGN REVIEW #3
DR3To view video, please do one of the following:
• Click this link: https://www.youtube.com/watch?v=5djSkcaWsQM
-OR-
• YouTube Search: “Team A$AP Deliverable 3”
32
DESIGN REVIEW #4
33
34
35
36
37
38
39
40
41
42
DESIGN REVIEW #5
43
44
45
46
47
48
49
50
51
52
53
54
DESIGN REVIEW #6
PRODUCT FAIR VISUAL AID
• Shows evolution of prototype
• Describes user profile and needs
• Lists BOM
• Displays FAB
56
FEATURES & BENEFITS SHEET
MOCK PACKAGING CONCEPT
59
PACKAGING QUOTES
60
OFFICIAL A$AP PRODUCT COMMERCIALTo view video, please do one of the following:
• Click this link: https://www.youtube.com/watch?v=IPRvOspNEuA
-OR-
• YouTube Search: “ASAP – Final Commercial – Griffin Technology”
THANK YOU
63
ACKNOWLEDGEMENT• Prof. David Owens
• Griffin Technology
• Dr. John McPherson
• Dr. Waleed Irani
• Dr. Robert Bulow
• Numerous Fellows, Residents, and Medical students at Vanderbilt Hospital
• Dr. Armen Henderson
CONTACT DETAILS OF PRODUCT TEAM
• Christopher R. Bulow: [email protected]; 937-239-1307
• Stuart M. Rock: [email protected]; 703-888-9430
• Turhan Jesrai: [email protected]; 949-275-4238
• Fazulul Haque Sheik: [email protected]; 614-257-8482