CONCEPT

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SOPHIE WILSON// OUGD203//PRODUCT/RANGE/DISTRIBUTION

“Create a range of illustrative designs to promote the classic 'Grimm's Fairy Tales' to a new, contemporary target audience in a bold, and visually communicative range of products andrelevant design outcomes.”

Create a new, rebrandededition of Grimm’s FairyTales in both print and screen-based formats.

DESIGN BY ELSA MORAhttp://www.etsy.com/people/elsita

Inspired by the Penguin/Puffincompetition brief, working with paper craft designs to appeal to both my 5-11 year old school child target audience, as well as the retail consumer, their parents.

DESIGN BY MR YENhttp://www.mr-yen.com

CONTENTSOPHIE WILSON// OUGD203//PRODUCT/RANGE/DISTRIBUTION

Rapunzel

Hansel & Gretel

Cinderella

Little Snow White

Snow White & Rose Red

Little Briar- Rose (Sleeping Beauty)

Little Red Riding Hood

Thumbling (Tom Thumb)

The Elves & The Shoemaker

The Shoes That Were Danced To Pieces

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Rebrand the Grimm’s FairyTale book with a distinctive,classic paper cut style thattranscends specific agegroups, and can be a stylishaddition within contemporary family homes.

Consider the editorial aspectsof the book with editorialillustration for a range of tenspecific tales (see left).

Also create promotionaldesigns to launch the publication of the book and retail merchandise.

DESIGN BY MR YENhttp://www.mr-yen.com

CONTEXTSOPHIE WILSON// OUGD203//PRODUCT/RANGE/DISTRIBUTION

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Promote the launch of the rebranded publication at theAlbion Street (Leeds) branchof Waterstones with shopwindow design and interiorsignage display.

Also promote the book’s pulication at The Waterstone’ssponsered event, The HayLiterary Festival (Hay-on-Wye),one of the most globallyacclaimed Literary festivalsfor a wide range of ages,interests and cultures.

Create promotional materialto apply in context to the HayFestival website, along withpromotional invitations, screen-based and otherspecific print-based media.

PRODUCTDELIVERABLES

SOPHIE WILSON// OUGD203//PRODUCT/RANGE/DISTRIBUTION

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// Range of edition(s) printedbook: PAPERBACK, HARDBACK,SPECIAL EDITION PRINT

// Merchandise produts: Gift bags, bookmarks, posters

// eBooks, Audio book range

// Promtional media/signageat Waterstones (Albion St,Leeds) and the Hay LiteraryFestival (Hay-on-Wye)

// Illustrative designs through-out publication: Laser cut paper designs for x 10 Grimm’sFairy Tales (see content)

HELEN INGEhttp://www.shop.igedesign.com/main.sc