Our Journey Started From: 2012Our Journey Started From: 2012

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Who We Are?

Full fledged Service provider

of Market & Social Research Specialized In Qualitative & Quantitative

Located in Dhaka, Bangladesh

Provide Data Collection &Fieldwork Services

Capable of Online & OfflineMethodologies –

Knowledge sharing Undertaking individual research with clients

to deliver benefits based on their requirements.

Conduct Studies Specially inB2B/IT, Medical and Automobiles

World Reputed Market & Social Research Firm in Bangladesh !

Got Appreciation & Building Strong Relationship By Working Different Critical Project.

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OUR MOTTO

Global thinking

Resourceful exploration

Most effective solution

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OUR VISION & MISSION

VISION: TO BE THE MOST COMPETITIVE ORGANIZATION IN GLOBE IN THE ARENA OF MARKET INSIGHT AND CAPACITY BUILDING

MISSION: TO PROVIDE INNOVATIVE,SUSTAINABLE & MOST EFFECTIVE SOLUTION FOR OUR VALUABLE CUSTOMERS BY

RESOURCESFUL EXPLORATION

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Service Areas

Social Poll Solutions• Public Opinion and Policy Development Research• Politics & Election Related Public Opinion Research• Establishing Election Strategies (Candidate Positioning, Development of public ledges & Policies, Promotion ∙ Campaign Strategies)• Measurement of Public Services Satisfaction Index

Qualitative Solutions• Expert in Qualitative Research• Strategy Oriented Moderation• New FGI Facility• Swift Recruiting of the Most Suitable Participants• Establishing Marketing and Communication Strategies

GRM has diversely different models in qualitative research, market research, social poll research and etc and hopes to grow with clients as a partner in establishing Marketing and Communication Strategies.

Market Research Solutions

Management Consultancy Service

• Customer Attitude & Usage Research• Research for New Product Development and Marketing Possibility, Demanding Forecasting • Consulting on Establishing Marketing Research• Marketing Activity and Analysis (STP/Product/Price/Flow/Advertisement, Sales Promotion)• Bring up Specialists for Marketing, Marketing Research and Statistics

• Special concern in Strategic planning formulation & implementation.• Marketing mix development.• Media Planning and marketing.

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MARKET & SOCIAL RESEARCH

Methodology

PAPI CLT-P&P CAPI

CLT-CAWI Face To Face

Mystery Shopping Focus Group Discussion

In Depth Interview Usability Test

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Market & Social Research

Quantitative Research Questionnaire designing.

PAPI / CAWI interviews.

Data processing.

Data cleaning.

Data analysis.

Data conversions – to ASCII / SPSS etc.

Quantitative report writing.

Qualitative Research Discussion guide designing.

Conducting. FGDs & DIs, In-home visits, Diary studies, Triads, Dyads, In-store, etc.

Transcription.

Content analysis.

Report writing.

Our Capabilities Our Capabilities

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Market & Social Research

Tracking Studies

Ongoing projects for a fixed number of days.

Monthly / Bi-monthly / Quarterly / Yearly agreement on projects.

Exclusive team of researchers and field for client.

Client Engagement Model Adhoc Projects

One time studies.

Customized solutions every time-Based on projects’ requirement.

Changes from time to time.

Exclusive researcher for projects.

Our Capabilities Our Capabilities

We abide by NDAs/Confidentiality agreements and we ensure data security and maintain confidentiality.

Client’s formats and methods are applied and followed as the study/project demands.

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Value We Add…

GRM

Quality Service.Timely Delivery. Cost Effectiveness .Feedback Feedback Insights.Insights.Ensure Ensure Authenticity.Authenticity.

High Quality Management High Quality Management ServiceService

Client’s Trusted PartnerClient’s Trusted Partner

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Our Strengths

Some distinctive characteristics that position GRM as a rapid growing service provider in Research, Training & Management Consultancy sector in Bangladesh….

………………………………….

….Organizational ability to handle nationally representative studies, with large samples.

…..Multilingual professionals capable of handling projects in various languages.

……Strong Experiences both in Consumer & B2B research

………Effective & Efficient training facilities.

…………Field & Data Processing Capacity.

……………Experienced advisory council.

……………….Strong Internal control.

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FIELD SETUP

Rajshahi: FC-1, FS-2, FI-25

Khulna: FC-1, FS-2, FI-25

Rangpur:FC-1, FS-2, FI-25

Sylhet: FC-1, FS-2,FI-25

Dhaka: FC-2, FS-10, FI-150

Barisal: FC-1, FS- 2,FI-25

Chittagong: -FC-2, FS-10, FI-75

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Our Local Partners

i) Nitol Niloy Group.ii)ACME iii) SQUARE iv) BG Tel Group v) Runner Motors vi) Simtex Industries vii) HACTS viii) BD IWT Engineering ix) CEMS Global x) GSK

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Our International Partners

Hansa Research India Pvt.Ltd. Gfk Singapore. Market Probe India. Impetus. Q & Q Research Insights. Field Global. Bhagyam Market Research. Kadence International. International Field Tab. Track Opinion. Nomura Research Institute.

Spade Research India. Surveymy Japan. Sindhuja Consultant. RSMRS. Market Xcell. Frost & Sullivan. Majestic MRSS. Now & Future. MRSS. AMR-Research. RTI.

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LIFE STYLE PHOTO STUDY OUR EXPERIENCES

Study objective was indentify people’s lifestyle in different SEC level.

It was an interesting work as it conducted CAPI through Smart phone & TAB by installing a software on it & questionnaire which developed in this software. Actually it was a online base survey.

Sample of this study was 80 & center only Dhaka city & target respondent tab & smart phone user.

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Telecom B2B Study OUR EXPERIENCES

Study objective was indentify the telecom operators satisfaction level in networking service provided by our client.

It was an interesting work as it conducted PAPI & CAWI for midlevel (Technical & General) and web interview for top level management.

Sample of this study was 200 & center only Dhaka city.

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Online Media Study OUR EXPERIENCES

The objective of this study to evaluate the popularity of TV Channel based on their broadcasting current program.

This study run through online & get back some responses on viewing program.

The total sample of this study was 200 & location only Dhaka city. Though online study which wasn’t so popular in our country but through this study we got positive response on this .

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DIGITAL CAMERA DEMAND FORECAST

STUDYOUR EXPERIENCES

To develop a demand forecast for digital camera , digital single lens reflex & digital video.

Sample size of this study was 200 & center only Dhaka city where target respondents were smart phone/digital camera or both users.

It was household work & interviewer have to get their

interview at respondent house which was quiet difficult as our current situation in Dhaka city but our team effort make it much easier & delivered it our client successfully in time.

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TWO WHELLER CLINIC STUDY (CLT) OUR EXPERIENCES

Objective of this to forecast the features demand on two wheeler user & to know their future expectation on bike.

We have conducted this study in Dhaka & Rajshahi along with 120 sample.

It’s our on going project & where’s we able to understand users satisfaction ,dissatisfaction as well as future demand in two wheeler motor bike.

It helps my client to know their market size also competitor & forecasting that they will able to launch their product in coming day.

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PROJECT 2W & 3W ON AUTOMOBILE

The objective of this study to get perception about their current 2W/3W vehicle.

Actually it is a existing product development study & my client who observed the viewing on owner/dealer/broker perception so that they can know the better potential market to invest .

We have conducted 275 IDI allover the Bangladesh & get view of selected respondent regard this.

Selected respondents was owner, Dealer & Broker.

We also covered by this study 20 districts allover the Bangladesh.

OUR EXPERIENCES

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DEVICE TESTING STUDY ON COPD & ASTHMA OUR EXPERIENCES

To indentify the device feasibility in Bangladesh Market.

We have conducted this study in Dhaka, Chittagong & Rajshahi along with 500 sample size .

Basic work of this study was to demonstrate the devices to target respondent & also get feed back how they used this device & also to note what was their overall reaction on this device.

Study which had increased our confidence in the field of research a lot & now we can diverse our field work in every corner of Bangladesh with our experienced dedicated team members .

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DIABETES STUDY (NEW PRODUCTS AWARENESS) OUR EXPERIENCES

To identify the product awareness among the diabetes specialists doctors as well other doctors who see diabetes patients .

We have conducted this study in Dhaka along with 50 sample

Basic work of this study was to know doctors treatment pattern ,on what condition they prescribe insulin to their patients & also awareness on the diabetes insulin products which under development as well as up coming on the market.

It helps my client to develop & understand their product which they want to launch in market.

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ANNUAL DIABETES MARKET/ DOCTOR’S STUDY  OUR EXPERIENCES

Study with Diabetes specialists doctor’s & patients on diabetes.

Through this study we have come to know what’s the treatment pattern of specialist’s doctor’s in their different patient’s .

Total Sample of this study was 120, though the sample was not so large number but it was really a challenging task for us.

We have to contact the diabetes's specialist’s doctor who were in every corner of our country & take their interview .

As a challenging study we successfully completed with our dedicated team efforts & delivered it our client.

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OUR EXPERIENCESDIABETES/INSULIN USERS STUDY 

The main objective of these surveys was learnt about Diabetes patients experiences with non severe hypoglycemic events and how they dealt with them.

The sample size of this study was 200 & the coverage area only Dhaka city.

From this study we have also known about diabetes patients food

habit, their life style, treatment frequency & medicine what they took after non-severe hypoglycemic events.

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ASTHMA & COPD CLT

To observe respondent feedback on under developing device.

We have conducted this study in Dhaka along with 40 sample

Basic work of this CLT was to demonstrate the devices to target respondent & also get feed back how they used this device & also to note what was their overall reaction on this device.

It helps my client to develop their product which they want launch in market.

OUR EXPERIENCES

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TILLER USERS STUDY OUR EXPERIENCES

Basically this study forecast the demand of agricultural equipment in the field of agriculture.

Total sample size of this study was 80 & for this we have to take interview of those farmers who were the owner of present power tiller & also other equipment.

Study which helps us to know the future demand & also how to develop existing equipment .

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OUR EXPERIENCESFARMER’S STUDY

Farmer’s study conducted among farmers in three centers, Rajshahi, Comilla, Rangpur & Savor with total sample size of 250.

Main objective of this study was indentify what type of herbicide, pesticide & fungicide used to farming their land.

Our end client who were very satisfied with our work & hopefully we did this without difficulties.

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RESTAURANT LAUNCH FEASIBILITY STUDY ON PROCESS PROJECT

The main objective of this project to indentify whether it feasible or not launch restaurant for BG TEL GROUP.

We are on process to start this study in Dhaka along with 400 sample

Actually this study is very important for my client who going to launch restaurant base on this study out come result. In fact we are also giving importance to this as its our first work with BG TEL GROUP.

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MARKET SHARE ANALYZING WITH

COMPETITORS

AKIJ GROUP who want see their present market share along with others competitors in Bangladesh market.

We are on process to start this study around six center along with 600 sample all over Bangladesh.

This study helps my client to understand their present situation in market as well as others competitor share size.

ON PROCESS PROJECT

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Tourism Industry Analysis In Bangladesh OUR EXPERIENCES

The objective of this study is to get an in depth understanding of the tourism industry in Bangladesh.

GRM who were fully engaged to implementation of this study through the beginning.

This study help my client to understand the purpose of tourists to visit Bangladesh, to identify the problem observed in tourism industry , current image & brand positioning as well taken overall recommendation for the development of tourism industry in Bangladesh.

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Journalist Review Study (FAM) OUR EXPERIENCES

The objective of this study to get overall view on the tourists spot from 30 foreign journalist.

GRM who were fully engaged to implementation of this study through the beginning.

It was a very interesting study for us. For this study through the help of our client we have been invited 30 foreign journalist in different part of the world . They observed our culture, historical places ,food habit as well other attractive spot . After this we took their interview what they feel about our culture, tourist spot , food habit as well overall their view on Bangladesh.

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IDI ON Medical Equipment

The objective of this study to get view on medical accessories in Bangladesh.

Actually it was a Health care Study & my client who observed the viewing on medical accessories so that they can know the better potential market to invest .

We have conducted 12 IDI across the specialized hospital in Dhaka city & get view of selected respondent regard this.

OUR EXPERIENCES

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HOME VISIT ON SANDAL SOAP OUR EXPERIENCES

Objective of this home visit was to know current Sandalina soap user experience on using this soap as well as compare it’s with client product.

We have conducted this study in Dhaka.

It helps my client (WIPRO) get to know exact fragrance comparing with competitor product which soap users like to buy in future as well as modify their current soap fragrance .

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PROJECT VALEVTINA ON SANDAL SOAP

The objective of this study to get view on Fragrances in all brand Toilet Soap.

Actually it was a new product development study with different smell in soap & my client who observed the viewing on soap fragrances so that they can know the better potential market to invest .

We have conducted 30 IDI across the in Dhaka city & get view of selected respondent regard this.

Selected respondents LSM was 3 to 8 & all are female.

OUR EXPERIENCES

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TRAFFIC STUDY (N.Gong. port) OUR EXPERIENCES

It was a feasibility study & our part of this was provide data which port related.

We have to contact different person who worked in port & collect some information base on port relating information like monthly export ,import quantity, importer name ,exporter name ,origin of product etc.

Though our part of this study was not so big but we learnt a lot from this which helped us our next study

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PALLIATIVE CARE STUDY OUR EXPERIENCES

Actually it was a voluntary work & we did to know actually how many people have awareness about palliative care & also let inform those who had not knowledge about palliative care.

We did this study from our social responsibility & hopefully we can say we have done something for our society.

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MD. ABDUL HAMIDManaging Director

B Sc. (Honors) & MBA in Finance

Our Team…Our Team…

Expertise:Research, Marketing, Consultancy Services.

As a business service provider, GRM. prides itself in fielding the top talents in the country. Our core team has talented professionals from different sectors

About 11 years of experience in Market & Social Research, Marketing, Consultancy ,Event Management Services. 5 years working experience in Nielsen Bangladesh a leading world wide famous research companies and around 3 years experience in Market Research Service (MRS) then Prior to launching GRM .

Have had extensive training on Research Techniques and Field Management from Nielsen Bangladesh one of the largest Research companies in world .Vast experiences on Moderation of Focus Group Discussion, and conducted more than 300 FGDs among men/women of different SEC consumers.

Participated in a month long on-research training held in University of Dhaka on Special Research tools .

Handled large number of Marketing and Social Research projects for almost all multinational companies in Bangladesh.Moreover, he is a adviser of Simco Society . Besides these he is founder of Lalpur Friends Co-operative(LFC) and Member of Lalpur Upazila Kollyan Samiti in Dhaka

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Our Team…Our Team…Ms. Tania Tamanna

Director ,Social & Healthcare research

Expertise:

Healthcare & Social Research Expert.

Mrs. Tamanna is graduated in Home Economics with upper First Class result and specialized in health and nutrition consultancy. She has also completed Master in Home Economics and  serve as counsellor for mental refresher, Child & mother health care, food habit improvement with balancing the age and gender. She has vast knowledge on family planning and budgeting within any income level of earning member of family.  At present, She is acting as an Research consultant for GRM being responsible for Healthcare & Social Research.

About 4 years practical experience in social research, healthcare research, consultancy. She has extra ordinary capabilities to manage and hold women interest any subject related to health for conducting survey and research. She is quite sound in communication with any level of women for keeping them in a amicable gathering, and meeting. She is specialized in child development take care and psychological treatment for both child and pregnant mother physical and mental health. She is capable enough to handle pressure under work load and stress. She is a life member of UCSSA and ECSA.  

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Our Team…Our Team…Afrista Birjis

Project Manager Market Research

Expertise:Marketing, Market research & Proposal with Report Writing.

About 4 years experience in Market & Social Research, Marketing, and Consultancy Service. She is specialized in Brand performance evaluation, Marketing & social Research & Proposal with report writing.

She has participated in various international conferences and contributed to some academic research in the field of marketing, branding, and agricultural marketing. Moreover, she has worked on various projects like Consumer Satisfaction Studies (CSS), Brand Tracking Study, Concept Product Testing (CPT), Sniff test etc by using Focus Group Discussion (FGD), In-depth Interview (IDI) & projective techniques. A part from these she has experienced in moderation in both English and local language. She is proficient in various market research tools/software.

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Our Team…Our Team… MD. MAHBUBUL ALAM

PhDResearch Consultant

Expertise:

Marketing, Social & Agriculture Research .

Mr. Md. Mahabubul Alam, has PhD in Information Systems, from City University of Hong Kong, Hong Kong, June, 2014. He also completed M.S. in Agricultural Extension from Sher-e-Bangla Agricultural University, Dhaka, Bangladesh, 2006. At present, he is acting as a Research consultant for GRM being responsible for Market Research & Social Research.

Apart from this, Mr. MM Alam Principle Investigator in a research project entitled “A Study for Assessment of Farmers’ Response to Organic Matter Use for Increasing Soil Productivity”, Ministry of Science and Information and Communication Technology, in Bangladesh. Research Associate, from 1 January, 2014 to 30 June, 2014, School of Creative Media, City University of Hong Kong, Hong Kong.

Mr. MM Alam has lot of research paper, books. He also had experience some Journal, conference as a Editorial Work (Reviewer).

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Our Team…Our Team…Engr M. J. Ahammad

Consultant & Analyst

Mr. Ahammad has graduated in Bachelor of Science in Chemical Engineering from Bangladesh University of Engineering & Technology (BUET). He has completed Master of Business Administration in Strategic International Management from University of Dhaka(IBA). He also completed Post Graduate Diploma in Marketing Management from Bangladesh Institute of Management (BIM). During his MBA and PGDMM he has presented a complete research paper based on B2B market potential (problems & prospects) on Industrial Water Treatment Chemicals in Bangladesh.

At present, he is working as a Consultant and Analysts for The Global Research & Marketing (GRM) being responsible for Market Research, Strategic Planning, Sales and Service Management. Also he is a Corporate Trainer of GRM facilitating training conduction & design module for industrial customers and internal sales forces.

Apart from these Mr. Ahammad has developed the Strategic Service Plan of BD IWT Engineering. Moreover, he has worked on various projects like B2B Marketing, Consumer behavior analysis, buyers motivator analysis and sales force motivational program. Beside this he has worked as a Technical Manager in Techno Link Bangladesh Pvt Ltd and Mitshumaru Group. Mr. Ahammad’s core experience remains in Empirical research process in B2B business shaping & executing new business unit as a whole. Mr. Ahammad also expert many critical social issues.

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Our Team…Our Team… Md. Pavel MostafizOverseas Research Consultant

Expertise:

Marketing, Industrial & Social Research Proposal with Report Writing.

Mr. Md. Pavel Mostafiz has graduated in Bachelor of Business Administration from North South University with a major in Marketing. At present, he is acting as an overseas Research consultant for GRM being responsible for Market Research, Social Research, Events & Activation Planning and Organizational Strategic Initiatives. He has worked as Research Executive in ctMRS .

Apart from this, Mr. Pavel has been developing strategic service plan for Royal Roads University, British Columbia, Canada. He has also developed the Strategic Service Plan of Bank Asia for the period of 2009. Prior to that he has worked at R&D and Marketing department in Escape, Panache International Ltd joint venture with Tapestry, London.

Mr. Pavel had been a research assistant of Dr. Mohammad Moniruzzaman, Professor of University of Malaysia, Sintok for the last 4 years. Mr. Pavel’s core experience remains in Empirical research process and shaping Strategic plans leading to core expertise in areas of expertise in Triangulation Model, Strategic Initiatives and Project Process.

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Our Team…Our Team…MD. MONIR HOSSAINData Manager

Expertise:

Capable & experienced of managing & supervising all types of Data Entry/Survey Data Entry work (Bengali & English), Data Editing, Data Checking, Data Analysis, Field briefing & training, data quality check, Report generation by own Customized Software.

Md. Monir Hossain has completed Bachelor of Arts (B.A.) from National University of Bangladesh . He has worked as Consultant in Sawon Shuvo Enterprise ; Senior Executive (Data management), Operation Executive (Data Management), Operation Coordinator (Data Management) ,Operation Assistant and EDP (Electronic Data Processing) Assistant in ACNielsen Bangladesh Ltd.

Proficient in MS word, Excel, SPSS , MS FoxPro, Visual Foxpro, MS Access, MS PowerPoint, Adobe Illustrator, Photoshop, QuarkXPress, Page Maker and Clipper.

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Our Team…Our Team…Mohammad A-HakimResearch Executive

Expertise:

About 1 year experience in Information Technology & Social Research Services in different research Firms and agencies then prior to join GRM .

Mr. Mohammad A-Hakim has completed Graduation and Post-Graduation from University of Dhaka. He part-time worked about 1 year at the Signal Mountain Bangladesh Ltd. as a Research Officer. He currently join at GRM.

He is very brilliant in working various dimension of knowledge and got lot of field level logistics idea. He has lot of patience in mind and can working long time field level and officially. He loves work but no hesitation in mind. He wants to absorb himself by thinking physiological way in market and social research sector.

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Our Team…Our Team…Md. Tahasin Alam

Executive (Communication &

Research)

Expertise:

Have been completed Internship in Brand Marketing (Research & Development) From Akij Food & Beverage Ltd. Mr. Tahasin Alam is working on FMCG Research, Media Research & Healthcare Research as his research field.

Md. Tahasin Alam has completed his Bachelor of Business Administration (BBA-Marketing) from Daffodil International University (DIU) . During his education courses he has worked as a Treasurer for Business education club(DIU), also flourish his talent in the field of Worked as Research Executive to administer a quantitative research as well . Expertise remains in client communication , Client service, field work on team management and field operation across the country. Moreover, he has worked on various projects like B2B, H2H, Focus Group Discussion (FGD), Concept Product Test (CPT), Central Location Test (CLT), In-depth Interview (IDI) etc. Apart from these aforementioned capabilities Mr. Tahasin’s major strength lies in communicating the exact initiatives to the client communication field and collection of accurate data to serve the requirements of the client. He is also capable of handling long term projects with huge interviewer poll.

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Our Team…Our Team…Shamsuzzaman Tauhid

Executive (Communication &

Operation)

Bn

Expertise:

His expertise remains in client communication & Operations, field work & team management, field operations across the country. Has effective communication and good public relation skill. He is quite confident, comfortable in participating meetings and assisting people on all levels and able to provide them quality service. Has the ability to work under pressure & delivered in time also. Moreover, he has worked on various projects like B2B, H2H, Focus Group Discussion (FGD), Concept Product Test (CPT), Central Location Test (CLT), In-depth Interview (IDI) etc. His main focus in research field on Automobile research, FMCG Research and Telecom & IT Research.

Has a good command on Computer knowledge & IT solution. He has trained on Web Site Design & Web Applications Development, Graphics Design, Multimedia, etc from Bangladesh Computer Council (BCC).

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Our Team…Our Team…A. Rahman Faruki Field Executive

Expertise:

Working knowledge of the Date collection, FGD, PRA with more then six years of working experience as a Research Associates, Supervisor in the field of research.

A. Rahman Faruki has completed B.A (Honr’s) from Islamic University Kushtia of Bangladesh . He has worked as Research Associates, Supervisor in Nielsen Bangladesh Ltd.Expertise remains field work team management and field operation across the country. Moreover, he has worked on various projects like B2B, H2H, Focus Group Discussion (FGD), Central Location Test (CLT), In-depth Interview (IDI) etc. . Apart from these aforementioned capabilities Mr. Faruki’s major strength lies in field management and control to serve the requirements of the client. He is also capable of handling long term projects with huge interviewer poll.

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Partnership Growth

Long Term View

As a research organization we want to create our brand image with working local & International well known organization.

Promise to provide quality work in efficiency & effective way .

Ensure our client requirements .

THANK YOU !

TEL +88-02 –9022564, Mobile:+8801855933633 / www.grm-bd.com

Location

House : 17/6/1, Tolarbag , (Ground Floor)Mirpur-1, Dhaka 1216, Bangladesh

GRM Group