grounded power for etech-rob faludi
TRANSCRIPT
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Smart Energy and What Lies Ahead
Rob FaludiNYU andGroundedPower, Inc.
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Rob Faludi
• Wireless Networks
• Cognitive Psychology
• Physical Computing
• Instructor at NYU’s ITP
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GroundedPower, Inc.
•GroundedPower provides wireless, real-time energy monitoringcoupled with secure web applications that empower consumers tocut their electricity bills, help improve the environment andimprove energy security. The technology also gives utilities more
accurate, verifiable, real-time data about customer usage anddemand.
• one of a number of companies thinking about energy
• collaborative effort between interesting people
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People
• Paul: Lotus workgroups, psychologist
• Mike: web applications to help smokers quit
• Me: device networks and cognition
• Demetrie: interface and user interaction
• Terence: interaction and industrial design
• Yin: systems engineering and scientific data manipulation
• Carl: we call him the utility guy
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Energy Monitoring Things
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Energy Issues
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Whose Problems?
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Planet’s Problems
• Pollution
• Ice caps melting
• Mass extinctions
• Mass migrations
• Change we don’t need
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Utilities’ Problems
• Structured for one way energy flow
• Forecasts use historical models
• Issues: grid built for peaks, high cost load smoothing, carbon emergency,renewables, need storage.
• They don’t want to spend money
• They’d love to have customer information
• Lowering use, shifting load, communicating pricing, two way energy flow
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People’s Problems
• moderate bill once per month
• very occasional power outage
• concern about planet
• interested in smart energy
• all thumbs
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What’s really going on here?
• A lot of things don’t use much power
• Cost of energy is very low
• 5% - 20% savings. $15 per month? 50 cents a day?
• We treat power like air
• available everywhere
• no social prohibition against taking power (vs. an apple)
• We only notice it when it’s gone
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Energy is really, really important
• Carbon is a real emergency
• Energy independence has obvious benefits
• political
• economic
• Cheap oil is finite
• Policy makes this stuff important to utilities
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Influencing Customers
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Awareness & Comprehension
• cul de sac?
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Awareness & Calculation
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Measuring
• "If you can not measure it, you can not improve it."- Sir William Thompson, Lord Kelvin (1824-1907)
• more data points, currentdata points
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Visibility
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The Grandma Test
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Capital Expenses
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Lifestyle Change
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Dynamic Pricing
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“Demand Response”
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Have I missed anything so far?
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Behavior
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Energy Therapy
• How about some help?
• perception-action loop
• social cognition
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Self-monitoring
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Comparing Yourself
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To Your Neighbors
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Community
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First-order Tasks
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Getting (Energy) Things Done
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Forming Good Habits
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Beware Behavioral Fantasies
• We’re all guilty of creating technology without knowing impacts
• ECD: engineer centered design
• What we can do with tech vs. what we ought to do which may be no tech at all
• gadget-driven tasksKeeping track of electricity pricing on your phone
• interfaces that can’t pass the grandma test
• The fantasy of a fixation on energy to the exclusion of your actual life.“I’m using too much power!”
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Pilot Project
• Cape Light Compact
• energy monitoring
• flexible online feedback
• local displays to support behavior
• trying out some new ideas
• 100 homes for one year
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Thank you!