group 12: concept for the north greater run
DESCRIPTION
the Global Studio 2012TRANSCRIPT
![Page 1: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/1.jpg)
GLOBAL STUDIOwith Northumbria, UK
design brief from PNICIdea development by KMAU.
![Page 2: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/2.jpg)
The Bupa Great North Run
The world’s biggest half marathon.
Take place annually in Gateshead, Newcastle.
54,000 runners take part in this event.
![Page 3: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/3.jpg)
![Page 4: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/4.jpg)
![Page 5: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/5.jpg)
Junior and Mini Great North Run
Mini ; Age 3 - 8 / 1.5 km
all runners may be accompanied by an adult
Junior ; Age 9 - 16 / 4 km
with adult accompaniment optional.
![Page 6: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/6.jpg)
Prizes are offered for the first three boys and girls in each Mini run wave and for the Junior run.
![Page 7: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/7.jpg)
Criteria by PNIC
• Suitable for Mass manufacture• An item that is deemed precious by the child • Easily made flat pack-able for postage• Promote the Junior or Mini Great North Run
![Page 8: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/8.jpg)
Brainstorming
![Page 9: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/9.jpg)
Bicycle Accessory
Proposal. 1
![Page 10: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/10.jpg)
Rainy climate in the UK
![Page 11: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/11.jpg)
![Page 12: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/12.jpg)
We are thinking about a kind of bicycle accessory that can encourage the children and their parents to ride bicycle; as one of outdoor activities.
It will be a smart device holder(smartphone or mp3 player and so on) which can be able to tie the device on the bicycle handle and protect the device from frequent rainfall.
Also, because it will be made of polypropylene, it will be very light. At the same time, it will be provided for the participants as a form of a plate, so that the participants can easily assemble it.
![Page 13: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/13.jpg)
Multipurpose Holder
Proposal. 2
![Page 14: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/14.jpg)
![Page 15: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/15.jpg)
Landmark + Starting point
NewcastleGateshead Quayside
- Tyne Bridge
![Page 16: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/16.jpg)
![Page 17: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/17.jpg)
a panoramic view of Newcastle
![Page 18: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/18.jpg)
a multipurpose holder
![Page 19: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/19.jpg)
a multipurpose holder
This is our rough prototype of multi-holder.Of course, the design will be developed. It just shows you our idea about the holder.
We want to catch out the landscape or landmark of Newcastle and then simplify those features so that it can bring the participants memory of Newcastle.
We are thinking about a couple of ways to make this holder more enjoyable.One is make it like a pop-up card, and the other is using an effect of shadow.
Please refer to the following pages.
![Page 20: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/20.jpg)
a multipurpose holder - pencil, pen, photo, CD, post card, etc...
![Page 21: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/21.jpg)
a multipurpose holder - pencil, pen, photo, CD, post card, etc...
3-D modeling of the concept
![Page 22: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/22.jpg)
Pop-up card for postage
![Page 23: Group 12: Concept for the North Greater Run](https://reader030.vdocuments.net/reader030/viewer/2022020209/568c35d11a28ab023595b7c5/html5/thumbnails/23.jpg)
Memento every year