Shahna Pinnock - 5197Tiara Morris - 5172Nkechi Chukwumah - 5062Rianna Johnson - 5131

Ancillary 1 - Advert

Tonight at 9pmAdvertising Perfection

Ancillary 2 - Double Page Spread

Are we eating our money away?In contemporary society, we are consumed by the food industry and seduced by it’s tempting offers. But is it a fair seduction?

The New Documentary Channel 4 brings to you a brand new documentary called ‘The Food Cycle’ exploring the way we are trapped into digging into our pockets and heading straight to the shops to buy food. Watch out for the new three part series.

This CHANNEL 4 documentary is bro-ken down into three episodes to give the audience an insight into capitalism, ideologies relating to food and how these products are advertised. This documenta-ry will expose industry secrets and reveal the techniques used to make the advertis-ing successful.

The EpisodesAlong with this, there are many candid public opinion on what they think about

food and advertising.These episodes will have opinion from the ex-perts in the sociology field, marketing agents telling us what works and what doesn’t and why celebrity endorsements are so important with a brands look.

Affects on SocietyFood affects society as a whole and this is why it is such a big business. The presenter Nkechi will show us old and new techniques used to promote food and take your money from your pockets and give it to them.

Relating food to events in the year it is almost expected to have a want for CREME EGGS in March and so many sweets in OCTOBER in the run up to halloween. With average weekly shops coming to over £100 it seems like we’re addicted to the costly combination of eating and spending.

Catch Nkechi going through food and giving you the facts and secrets on Thursday, March 30th on CHANNEL 4 at 9pm.

44 Timeout March Edition44 Timeout March Edition

“We’re addicted to spending and eating”