group 2- lalit modi

8/9/2019 Group 2- Lalit Modi

1/12


2/12

bout ModiBorn November 29, 1963, Delhi, India

Is an Indian cricket administrator and a businessman

Vice President of BCCI since 2005

Vice President of Punjab Cricket Association

Chairman and Commissioner of Indian Premier League

Chairman of Champions League T20

President & Managing Director of the Multi Billion dollar Conglomerate

Modi Enterprises and Executive Director of Godfrey Philips India


3/12

Revenues generated for BCCITeam Sponsorship Deal for Team India with Sahara group for 4 years - 103

million dollars (415 Crores) on 20.12.05

Team Apparel Sponsor Deal for Team India with Nike for 4 year - 53 million

dollars (215 Crores) on 24.12.05

Media Rights Deal with Nimbus for 4 years- 612 million dollars on 18.2.06

Media Rights for overseas matches with Zee for 4 years - 219 million dollars 0n

7.4.06

BCCI Sponsorship Deal with WSG - 46 million dollars (173 Crores) on 27.8.07

IPL Media Rights Deal with Sony - 1.26 Billion Dollars 0n 15.1.08


4/12

IPL - Concept

Launched by BCCI on the line of Footballs English Premier

League and National Basketball League (NBA) of the US.

Professional Twenty20 cricket league created and promoted by

BCCI and backed by ICC.

8 teams, 44 days, and 59 matches.

Double round-robin and knockout.


5/12

Revenues generated from IPL

IPL Teams Sale with various parties -723.6 million Dollars on 25.01.08

Web Media Rights to Live current Media - 50 million dollars on 18.4.08

IPL Title sponsorship and Ground sponsors - 220 million dollars - mar-apr

2008

Renegotiated with Sony WSG the IPL Media rights from 1.26 Billion

Dollars to over 2.3 Billion Dollars on 25.3.2009

IPL Theatrical Rights Deal with UFO and ESD for over 300 Crore Rupeeson 12th November 2009


6/12

IPL Marketing Wizardry

Integrating Cricket with Bollywood

Franchisee Model

Gate Revenue

Match Day Concession & Match Day Promotion


7/12

Marketing Wizardry- cont..

20-20 cricket model, A version that promised to compete with the 90-

minute joy of the worlds biggest viewed game of them all, Soccer.

Team Brand loyalty rather than just plain old National brand and state

brand loyalty

Franchisee Merchandising, every T-shirt and every wrist band is an

opportunity that packs money.

Strategic break- created an advertising slot of 7.5 mins after 10 over of

an Innings.


8/12

Tackling Competition

Solid backing of BCCI and ICC with almost 10 huge stakeholderswhereas ICL has a single promoter Essel Group.

IPL is playing a safe game while ICL wants to create a new league oftalent from upcoming aspirants.

IPL seems to be attractive business model involving high level riskwhile in ICL level of risk is comparatively lower.


9/12

wards & Achievements

The Business Standard Award - 2008.

Brand Builder of the Year 2008 by Asia Brand Conference.

The Consumer Award for Transforming Cricket in India 2008 by

CNBC Awaaz

The Most Innovative Business Leader in India 2008 by NDTV Profit

Frost & Sullivan Growth Excellence Awards For Excellence in

Innovation - 2008

On Jan 22, 2009 he was awarded "CNBC Business Leader" award.


10/12

Modi The BusinessmanPresident & Managing Director of the Multi Billion dollar

Conglomerate Modi Enterprises

Godfrey Philips

Modicare

Indofil

Fashion TV - India

ITSPL

Modi Apollo International Institute

Modi Healthcare Placement India Pvt. Ltd


11/12

Why we chose Mr. Lalit Modi ?

Introduced the most sought after Business Model of the decade

IPL.

Gained international recognition in a very short time span.

Transformed BCCI into a global powerhouse.


12/12

Thank You !By Group 2 - PGDM 18 A

Antony Jose Kokkad

Anila K Thomas

Aswathy R

Aby George

Aparna Harikrishnan

Sajju Krishnan

Sreejith A

Shino Ann VargheseYashwanth

Ragesh V G

group 2- lalit modi

Documents