group 2 ppt tuesday_4.30_pm airbnb
TRANSCRIPT
E-BusinessGroup Final Project and Presentation
Tuesday Session: 16:30 pm – 19:30 pm
Tourism and Hotel SectorAirbnb
GROUP 2Pablo Castaneda
Clara GilletGiovanni Hourlier
Laura BalTess Rimoux
Felipa Agbaba
SUMMARY
1. Size and importance of the market globally, in Europe and in France2. How the sector has traditionally worked3. The effect of the Internet on the sector4. Who the major global players are and Major player chosen5. E-business models being used by the major player 6. Consumer reaction to e-business in the sector7. Future development of the sector driven by E-business
I. SIZE AND IMPORTANCE OF
THE MARKET
Globally One Billion tourist
arrivals each year
Europe World’s most visited regional
destination Increase of 5% in international
tourist arrivals
France World’s leading destination with
83.7 million tourists in 2014 Led to 2 million jobs and 7% of
GDP growth It is a strategic sector for the
French economy
II. HOW THE SECTOR HAS
TRADITIONALLY WORKED
Most used mechanism of accommodation: Hotels.
- Seasonal house rental- All inclusive Resorts
Share Economy: Airbnb
III. THE EFFECT OF THE
INTERNET ON THE SECTOR
Possibility of Expansion
Data transfer Flexibility
New booking systems New business models Organization and
distribution costs are decreased
New intermediaries Traditional roles
have to be changed
Higher quality Effective market
research Industrial growth
IV. WHO ARE THE MAJOR
GLOBAL PLAYERS
V. E-BUSINESS MODELS BEING USED BY THE
MAJOR PLAYER
VI. CONSUMER REACTION TO E-BUSINESS IN THE
SECTOR
VII. FUTURE DEVELOPMENT OF
THE SECTOR DRIVEN BY E-
BUSINESS
OPPORTUNITIES
New business model opportunities
New alliances New offers in
terms of accommodation
Sharing economy
Data transfer Flexibility
Collaboration Allows using
and sharing resources without
possessing them
Lower operation costs
Better prices for consumers
Revenue generation for local hosts
Growth potential Economic
benefit: boost tourism in underexplored areas
Enhancement of better quality
LIMITATIONS
Legal Environment Taxes Information
CHALLENGES FOR AIRBNB
TRUST
- As the number of users grow, trust remains an issue
despite the provision of insurance
REGULATIONS
- Introduction of laws to regulate the renting and
accommodation business- Taxes
TRAVELER RETENTION
- Provides offers, promotional codes and
credits to travelers as well as hosts
IMITATORS
- Local imitators could have already adjusted the
business model and established a first-comer
advantage locally
THANK YOU FOR YOUR ATTENTION
BIBLIOGRAPHY AND REFERENCES
AirBnB. Official Website. https://www.airbnb.com/ KAIRDENOVA, Aliya. “Análisis Comercial AirBnB”. Obtained from https://prezi.com/u0q-2nkh7_na/analsis-comercial-airbnb/ “Case study: AirBnB”. Basis Technology. http://www.basistech.com/case-study-airbnb/ “How does AirBnB works: Insight into Business & Revenue Model.” Juggernaut.com Obtained from http://nextjuggernaut.com/blog/airbnb-business-model-canvas-how-airbnb-works-revenue-insights/#!prettyPhoto “E-Commerce: AirBnB: Strategies for renting your accommodation Online”. Entrepreneurial Insights. November 19, 2014. Obtained from http://www.entrepreneurial-insights.com/airbnb-strategies-selling-products-online/ SWARTHOUT, Donna. “Consumer to Consumer (C-2-C) E-commerce definition”. Obtained from http://study.com/academy/lesson/consumer-to-consumer-c2c-e-commerce-definition-business-model-examples.html HOLDEN, Greg. “AirBnB and E-commerce work well together”. October 11, 2015. Obtained from http://www.ecommercebytes.com/cab/abu/y215/m10/abu0383/s03
• RY, Sullivan. “The Online Economy: Strategy and Entrepreneurship”. Harvard Business School. Obtained from http://www.onlineeconomy.org/tag/airbnb/• “What is a platform?”. Applico. Obtained from: http://www.applicoinc.com/blog/what-is-a-platform-business-model/• “AirBnB”. Business Modell Toolbox.”. Obtained from http://bmtoolbox.net/companies-and-stories/airbnb/• TUCCI, Linda. “The platform business model: An Introduction”. July 24, 2015. TechTarget. Obtained from
http://searchcio.techtarget.com/news/4500250534/The-platform-business-model-An-introduction• “Cinq choses à savoir sur le business d'Airbnb à Paris”. Europe1 – Economie.(29/06/2015). Obtained from http://
www.europe1.fr/economie/cinq-choses-a-savoir-sur-le-business-dairbnb-a-paris-1362290• MONTAIGNE, Caroline. “Airbnb : le business ultrarentable de la location de logements entre particuliers”. Capital (08/06/2015.). Obtained from http://
www.capital.fr/enquetes/succes/airbnb-le-business-ultrarentable-de-la-location-de-logements-entre-particuliers-1046306#Tt2PBbp6rFXo4tRY.99• World Tourism Organization, UNWTO. “UNWTO welcomes the G20 Tourism Ministers’ commitment to promote more and better jobs”. Press Release
(10/01/2015). Obtained from http://media.unwto.org/press-release/2015-10-01/unwto-welcomes-g20-tourism-ministers-commitment-promote-more-and-better-job
• ALI, Rafat. “Airbnb’s Revenues Will Cross Half Billion Mark in 2015, Analysts Estimate”. Skift (25/03/2015). Obtained from http://skift.com/2015/03/25/airbnbs-revenues-will-cross-half-billion-mark-in-2015-analysts-estimate/
• KIM, W. Chan. “Blue Ocean Strategy”. INSEAD Blue Ocean Strategy. Obtained form https://www.blueoceanstrategy.com/about-the-authors/w-chan-kim/• RIES, Eric. “The lean start up”. Obtained from http://theleanstartup.com/ • BAZIN, Sébastien & GREMILLON, Olivier. “Mardis de L’ESSEC: Accord & AirBnB”. Evénement ESSEC Alumni.(24/03/2015). Obtained from
http://www.essecalumni.com/a-la-une/evenement/24032015-mardis-de-lessec-accor-airbnb/