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    Group 3 : Planning And

    Control Activities ForManufacturing SystemsDesign Engineering

    Industrial Design

    Product Development

    Javier, Flordeliza C.

    Pajanel, Angelica Mae P.

    Tubello, Pia Angela L.

    Bautista, Brigitte D.

    Miranda, Christiana Jade F.

    Patricio, Charlie N.

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    Design???

    a mental plan intended for subsequent execution.a preliminary sketch for a picture or other work of a

    Is the creation of a plan or convention of an object osystem.

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    Engineering Design

    The engineering design process is the formulaplan to help an engineer build a product with a performance goal. This process involves a number and parts of the process may need to be repeated mabefore production of a final product can begin.

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    Engineering Design

    Design Problems?? Analysis Problems??

    determine the maximum height of a snowbaan initial velocity and release height

    "Design a device to launch a 1-pound snowball

    height of at least 160 feet,"

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    Engineering Design

    DesignProblem

    Open Ended

    SpecifiedProperties

    AnalysisProblem

    SingleSolution

    Properties ofa givenSystem

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    Engineering Design Process

    Generat

    multiple

    solution

    Test and

    Implement

    solution

    Define the

    Problem

    Analyze

    andselect

    a solution

    Gather

    Information

    Engineering

    Design

    Process

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    Define the Problem

    Identify and Establish the Need

    Engineering design activity always occurs in response toneed. Before you can develop a problem definition statement fproblem, you need to recognize the need for a new product, machine

    Develop a Problem Statement

    The first step in the problem-solving process, therefformulate the problem in clear and unambiguous terms.

    Establish Criteria for Success

    Criteria for success are the specifications a design solution or the attributes it must possess to be considered successful.

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    Gather Information

    Is the problem real and its statement accurate?

    Is there really a need for a new solution or has the problem alreasolved?

    What are the existing solutions to the problem?

    What is wrong with the way the problem is currently being solve

    What is right about the way the problem is currently being solve

    What companies manufacture the existing solution to the proble What are the economic factors governing the solution?

    How much will people pay for a solution to the problem?

    What other factors are important to the problem solution (such aesthetics and environmental issues)?

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    Gather Information

    Search for information resources1. Scientific Encyclopedias and technical handbo

    2. Electronic Catalog

    3. Indexes

    4. Internet

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    Generate Multiple Solutions

    The next step in the design process begicreativity in generating new ideas that may sproblem. Creativity is much more than systematic application of rules and theory totechnical problem.

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    Analyze and Select a Solution

    Analysis of Design Solutions Functional analysis - This part determines whether the given d

    solution will function the way it should.

    Mechanical/Strength analysis - Engineering analysis of a prelimdesign often include the analysis of its mechanical features

    Product safety and liability - The primary consideration for safe

    product design is to assure that the use of the design does notinjury to humans.

    Economic and market analysis - The net result or purpose of mengineering designs is to produce a product that generates a pcompany.

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    Analyze and Select a Solution

    Industrial design/Ergonomics - It is the study of how people interact wmachines.

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    Analyze and Select a Solution

    The Decision Process

    Example: Aluminum Can Crusher

    Students are being asked to design a simple device to crushcans. A student design team proposes four solutions to the prodevelop six criteria that are important to a successful design. Tteam agrees that the most important criteria (or desirable attthe design and assigned weights are

    Safety: 30 percent (30 points) Ease of use: 20 percent (2Portability: 20 percent (20 points) Durability and strength:10 points) Use of standard parts:10 percent (10 points) Cost:10 points)

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    Analyze and Select a Solution

    This team also proposes four alternative solutions to thiswhich are illustrated in the following Figure. They are

    1. A spring-loaded crusher

    2. A foot-operated device

    3. A gravity-powered dead weight

    crusher

    4. An arm-powered lever arm

    crusher

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    Test and Implement the Solution

    Prototyping - consists of building a prototype of the product-the first

    operational production of the complete design solution. Concurrent Engineering - is the ability to implement parallel design an

    in which safety, manufacturability, serviceability, marketability, and coissues are considered early on and during the process.

    Documentation - One of the most important activities in design is docyour work, clearly communicating the solution to your design problem

    someone else can understand what you have created.

    Applying for Patents - gives specific rights to make and sell your desigspecified period.

    Testing and Verification - may find that the potential solution is flaweto back up to a previous step to get a workable solution.

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    Industrial Design

    It is the professional service of creatdeveloping concepts and specifications that othe function, value and appearance of produsystems for the mutual benefit of both umanufacturer.

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    Industrial Design

    Design Definitions and the Origins of Industrial DesignIndustrial design can be understood as a part of engine

    design, or as running parallel to engineering design. Howeveindustrial design activity is engaged in the more aesthetic orconcerns of a product it can be understood as running paramarketing and brand activity. There is not a right or wrong a

    here, but this is an important issue because there is a lot of ambiguity and misunderstanding. Lack of clarity contributesineffective use of industrial design.

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    Industrial Design

    Industrial Design and Innovation

    Industrial Design is therefore a part of innovation. It mamost significant contribution, as indicated above, in differensimilar products either by making them appear very differencolour and style, or by enhancing them with detail and minoadditional features. In more radical innovation where new t

    is involved, industrial design usually has a less central role bthe novelty is provided by the new functionality.

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    Industrial Design

    Role of Non-Designers in Industrial Design

    The conditions for effective innovation include good crofunctional communication systems and techniques to shareappraise knowledge and experiences. Also, a formalised wayenabling projects to progress from concept to completion suprojects that will not make the grade can be eliminated in a

    fashion.

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    Industrial Design

    The Effects of Organization Structure on Design

    If industrial design comes within a marketing function amarketers buy the creative services of an industrial design con an occasional basis for a special project, we will considerdifferently than if industrial design is a part of the manufactfunction and we have a couple of engineers working in a sm

    turning out tooling design on a day to day basis

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    Industrial Design

    Structure and Integration of Design

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    Industrial Design

    How Much Should Everyone in the Company Know About Design?

    1. Design and Creativity

    Design and creativity have certain things in common but they are not the samearly stages of creativity are characterized by the existence of rather fuzzy implicit iddivergent thinking, a tolerance of ambiguity and the use of intuition. Also there is thexperimentation and iteration or re-thinking. In the early stages of design, ideas quiway to the creation of a strong concept or common vision which is tested out for fea

    There are two broad sets of preferences in styles of thinking, a preference foand experience, or, a preference for metaphor, imagery and intuition. People for whset is preferable are more comfortable with aspects of explicit knowledge in measucontrols, processes and specification. People who are attracted to the latter set are comfortable with implicit or tacit knowledge in discourse, ideas, ambiguity and emeevolution. To achieve a well balanced industrial design process both aspects are ess

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    Industrial Design

    2. Company Know-how and New Knowledge and Desi

    Organizational knowledge can be described as:

    The deep knowledge that provides an organization with cocapabilities, in other words, know-how.

    The processes that provide for, the way we do things roun

    The selective absorption of new things from the external e

    that feeds into a value system.

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    Industrial Design

    The following list is fairly comprehensive:

    To repackage existing brands

    To restyle existing products

    To ensure functionality in user interfaces

    To reduce component complexity

    To generate radical applications for technology

    To imagine future products and markets

    To evolve manufacturing processes

    To create prototypes for testing

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    Industrial Design

    A Good Mechanism to Review and Improve Design

    In industrial design overemphasis on themeasurable elements, for example, the numbechange notes per project, can prevent appraisasoft issues such as good communication.

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    Industrial Design

    Using Discussion Groups to Build Understanding

    Also when starting a review of industrial deis good to have a set of open questions that caused for a discussion to create a commonunderstanding of the issues. The questions canused with a group of people whose tasks broadtouch on development.

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    Industrial Design

    Introducing the Sequence of Design Framework

    Knowledge andinformation

    New Ideas andProportion

    NewConfiguration

    and Specification

    New Goods andServices

    1. Observing and

    Collecting

    2. Assimilation to

    form

    4. Exploiting to produce3. Synthesizing to creat

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    Industrial Design

    Managing the Discussion Groups and the Purpose of the Statemen

    Statement 1

    Observation and collectionto provideKnowledge and Inform

    Statement 2

    Assimilationa tangible way to seeNew Ideas and Proportion

    Statement 3

    Synthesizingto create options forNew Configuration and Spe

    Statement 4

    Exploitingto produce an efficient process to makeNew GoodServices

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    Industrial Design

    Situations to Use the Design Sequence Framework

    The team uses the design sequence framework if at all possible they do not want to shelve the projeso they are hoping to gain some insights to help themproceed.

    Used in this way the design sequence frameworused as a way to learn from on-going situations.

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    Industrial Design

    Benefits to Learning How Your Company Uses Industrial De

    Industrial design is, in certain respects, an ordinof any company that trades by adding value in thetransforming of materials and resource into goods aservices.

    The Design Sequence framework can be used ashelp a company better understand how industrial decurrently used in the company.

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    Industrial Design

    The various activities and responsibilities of product and sedesign include the following:

    Translate customer wants and needs into product and service requ(marketing, operations)

    Refine existing products and services(marketing)

    Develop new products and/or services. (marketing, operations)

    Formulate quality goals. (marketing, operations) Formulate cost targets. (accounting, finance, operations)

    Construct and test prototypes (operations, marketing, engineering

    Document specifications.

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    Product Development

    Product development is a broad field of endeavor dealing with

    creation, and marketing of new products. Sometimes referred to as ndevelopment (NPD), the discipline is focused on developing systemafor guiding all the processes involved in getting a new product to mark

    ProductionDevelopmentMarketAnalysis SAL

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    INTEGRAPRODU

    DEVELOP

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    Product Development

    Design Methodology

    Design methodology is a rapidly growing field. Iwith systematic design and the methods applied inconnection with systematic design.

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    Product Development

    Basic Specification

    A basic specification is based on insight. Howevepossible to develop new insight during the course ofdevelopment process, meaning that the basic specifhas to be revised often.

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    Product Development

    Functional Analysis

    The activity that results in a description of wthe product should door be able to do

    Functions are expressed as a verb + a noun

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    Product Development

    Evaluations Based on the Criteria

    PRODUCT

    Design Factors1. Designer2. Company3. Society

    Destruction

    Factors

    Sales FactorsProduction Factors

    1. Manufacturing Process2. Assembly

    3. Testing, Control

    Operation Factors

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    Product Development

    Evaluation Based on Properties

    Low price

    Easy to assemble

    Easy to operate

    Easy to maintain

    Highly reliableVery safe for users

    Easy to transport

    Easy to dismantle

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    Product Development

    What Characterizes a Good Product?

    shapes

    function

    material process chain

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    Product Development

    Optimizing Value in Product Development

    1. Quality, risk & reliability managementCustomers today more than ever expect products to

    safely and reliably . Early insight into risk ensures products will phigh level.

    2. Detailed design

    A product design is only as good as the details built i

    High-quality, accurate digital models allow design teams to thorodesign feasibility, experiment with alternative concepts and makdecisions about the optimal design.

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    Product Development

    3. Verification & validation

    As designs change, its important to verify that proporevisions dont adversely impact quality or performance. With eaidentification, design problems are addressed before they becomproblems in the field.

    4. Distributed collaboration

    Every product development project is a web of interpeople, activities, technologies, parts, stakeholders and locationcritical that all these elements work together toward defined go

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    Product Development

    5. Change & configuration management

    Change and configuration management softwareproduct development teams, design partners and suppliers top of the many challenges involved with efficiently managichange process.

    6. System design

    System design is the process of developing the fuand physical architecture, model of the product, associatedspecifications and derived requirements all while optimizingsubsystem and part reuse.

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    Product Development

    7. Variant design & generation

    Successful customization involves a flexible, demoriented strategy with a range of custom options. With stanprocesses and supporting tools, manufacturers can deliver rbased on customer needs.

    8. ECAD - MCAD Collaboration

    Project development teams that collaborate acrodisciplines can validate design changes early in the product and advance designs that meet both ECAD and MCAD requi

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