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LOWE

LINTAS

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About Lintas

OLintas stands for Lever

International Advertising Services.

OOne of the largest advertising

agencies in the world.OOperates in 50 countries.

OMore than 160 offices globally

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PHILOSOPHYOUnique global agency that believes

in rendering service through the

power of a high value idea.

OMaintain an environment ofopenness, supportiveness andhumility with regard to the client.

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ORGANIZATIONALSTRUCTURE

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BRANDING STRATEGIES

OBelieves in giving clients fresh perspectiveregarding the brand.

OApproaches the brand with an out-of-the-box

strategy.OCatches consumers off-guard and draws their

attention to the brand.

O Improves brand recall value and recognition.ORevamps a tired brand image.

OBoosts dipping sales and infuses life in long

forgotten brands.

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LINTAS AND ITSCLIENTS

OAgencys approach to clients problem similar

to that of a doctor diagnosing a patients

illness.

OAgency also suggests budget to the client.

OSuggests the appropriate media and

expenses involved for each medium.

OSuch discussions take place during the

pitch.

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LINTAS AND ITSCLIENTS

KnorrSoups

TataTea

Havells

ICICI

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LINTAS AND ITSCLIENTS

Tanishq

Ultra TechPutty

TataTea

Idea

BritanniaNutrichoice

Clear

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A PITCH

O In case of a big player or huge brand

different agencies compete to acquire the

brand as a client.

OCompetitive presentations take place.

OEach agency pitches its ideas and strategies.

OAgency that finally gets the account in the

end, is said to have won the pitch in

advertising jargon.

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A FewSuccessful Ad

CampaignsbyLowe Lintas

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IDEA CELLULARO Idea Cellular was given a socially aware

image.O Idea wanted to grow as a brand especially

among the masses.

OLintas came up with the following ideas:1.The What an Idea sirji tagline

2.The walk when you talk campaign

3. Talk for India hour

4.The save paper save trees campaign

O.Extensively used the television medium as

well as print.

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ICICI Prudential

OLintas gave ICICI Prudential a fresh strategy.

O Instead of focusing on the death aspect like

most life insurance ads, Lintas gave the ads a

positive spin with the Jeetey Raho tagline.

OTargeted customers could easily relate to and

identify with the ads.

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TanishqOChallenge-Tanishq is about modern shopping

while wedding jewellery is about sentiments.How to make the brand a serious choice for

those buying wedding jewellery?

OSolution-While Tanishq was already on goodterms with the brides-to-be segment, it had to

appeal to the actual purchaser of bridal

jewellery which is the mother-of-the-bride by

showing her that we understood hersentiments as well.

OResults-During the campaign period, April-June

2010, there was a 262 Cr increase in sales

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Awards Won

OCannes 2010- 4 Gold, 3 Silver 4 Bronze Lions.

OMirchi KAAN Awards- 2 Golds.

OGlobal Award for Sab TV at World BankCongress.

O IPA Advertising Effectiveness Grand Prix for

Tesco.

OAward at the Dainik Bhaskar Dry Ideas

Initiative.

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OR

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