group 9, music and culture

8/14/2019 Group 9, Music and Culture

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Music for the FutureMusic can be considered a pre-programmed

social reception. The production andconsumption of music dictate and uniformresponses from listeners.

Music is the social cement of our society. Themusic industry determines the value that we

place on music. Popular Music has the abilityto alter an individuals social and culturalperceptions, making the study of popularmusic vital to our understanding of dominant

social discourses.


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Popular culture is and has been a hybrid formof high and low culture, appealing to themasses. Popular music is based on acomparison of both popular and serious music.

Songs follow a patterned framework wherelittle originality is introduced. Popular music

affirms the conventional norms of music whileappearing to be original.

Popular music can encompass any style orgenre of music that has a mass following.

Popular music and culture are determined bydominant discourses and ideologies.


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Day- $40 (Mostly kids will go)Night-$55 (Mostly Adults will go)

Money goes to charity to school music funds!!!

Benefit Carnival and Concerts!


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12:00pm Music For the

Future Benefit StartsFor Kids (Preteen mostly) are the Day PricesCostume contest of famous artists.

All prizes (for all games) includebackstage passes, signed CDs, t-

shirts and posters.


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Professionals Teach how to use different instrumentsTeach High School Musical Dance and performance


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Rides-Ferris Wheel-Bouncy House

MerchandiseFood and drink


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Day Carnival Ends at: 4:30pm


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Starts at: 5:30pm- For

teens/adultsGoes until about Midnight

Meet and greet with some musical guests

Raffle tickets- Prizes include backstage passes, signedCDs, t-shirts.Food and Drink-If the appropriate age then get a wristband to drink alcohol.


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CostsSite Booking Fee: $58

Garbage Fee: $216

Road Closures/Parking: $300

Stage Hire: $1025Portable Toilets: $150 each

Security Guards: $46.85 per hour

Guitar Teacher: $25 per student for hour lesson

Choreographer: $25 per student for hour lessonJumping Castle: $675 for 12 hours

Average Cost for Artist to Perform: $500 for lesser knownartist and 5000 + for better known

Food & Drink: *Selected vendors to attend


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MarketingThe marketing of this event will utilise a variety ofcommercial advertising techniques as research hasshown that this type of advertising is the mosteffective in reaching wide audiences which for this

event is the wider Newcastle communityThe commercial advertising techniques used to market

this festival will include Internet advertising, broadcastmedia advertising and print advertising.

Internet advertising- will include the use of socialnetwork services facebook and myspace which arepopular sites used by the target demographic for thefestival and allows for the advertising of the festival tobe seen by a large range of people as well as be

targeted at the people who have an interest in suchevents and fall within the age category.


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The artists can also provide the date and venue of thefestival onto their tour schedule on their music profilepage or website

Broadcast advertising- a mixture of televisioncommercials aired during prime time along with radiocommercials aired on local mainstream radio stationswhose genre of music is pop music will be an effective

way of reaching Newcastle communityPrint advertising- Eye catching informativeadvertisements placed in a variety of local Newcastlenewspapers (e.g. Newcastle Herald, The Post, TheStar) will be an effective way of reaching wider

Newcastle community along with a feature article onthe festival possibly on the front page of local papersin the weeks leading to the festival.

Bright attention grabbing posters advertising thefestival can be placed in a range of locations aroundNewcastle including University, youth venues, popular


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Flyers can also be distributed advertising theevent to popular cafes along Darby and Beaumont

Streets, clothing stores around Newcastle whocater to people with interest in pop music eg.Supre, counters of clubs/pubs, and distributed tolocal schools for students to take home to showtheir parents and siblings


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Uses for Grant MoneyThe earnings of the festival will be

donated to Guitar for schools (http://www.guitarsforschools.org.au/conte)

The National Program to get moreAussie Kids making music on their veryown guitars

Donations will go to:

Schools in economically

disadvantaged areasSchools with an on-staff instrumental

teacher providing a minimum onelesson per week in programmedclassroom time (not out-of-school

time) in musicStudents in middle/late years who
http://www.guitarsforschools.org.au/content/view/35/6http://www.guitarsforschools.org.au/content/view/35/6


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Previous Fundraising

FestivalSound relief concert in Melbourne and Sydney

Raised $8 million dollars to aid victims of

Victorias Black Saturday bushfires and theQueensland flood

120,000 tickets sold at $75 dollars each


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Guitars to be donatedUsed student acoustic guitars range between

$500 and $2000 (ebay.com, guitarcrazy.com,greatguitars.com)


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How Music Education Benefits

ChildrenResearch has shown that children who

appreciate music have a better ability toexpress themselves in various ways:Emotionally

Academically

Socially

Children with disabilities have reactedpositively to music therapy through moodinfluence and behaviour


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Music Education Benefits

(contd)Use of music within educational curriculums

has been shown to have many benefits,including:

Increasing self-esteemUse of creativity and problem-solvingThe ability to read music has been connected to

literacy rates and cognitive ability

Developing listening ability and concentrationDeveloping social skillsSense of accomplishment, time management

skills, and preparation skills are learned if music

education is continued outside of classroomtime


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Social and CulturalValues

Festival brings the community together, sharing acommon interest, which is socially valuable

Learning new skills (dancing, playing instruments,

etc)

By having games and activities, children will beencouraged to attend and positively associatemusic with fun!

Listening to live music- the authentic musicexperience involves choosing to attend a concert(and all the costs this incurs) over listening to anartist at home, taking in the experience with

others in a venue


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ReferencesBunt, Leslie (2003). Music therapy with children: acomplementary service to music education? British

Journal of Music Education (20), 2, 170-195.

Chin, Christina S. & Harrington, David M. (2007).Supporting the development of musical talent. GiftedChildren Today (30), 1, 40-49.

Shuker, Roy (2001). Understanding Popular Music,London : Routledge

Bennett, Andy (2000). Popular Music and YouthCulture: Music, Identity and Place, Basingstoke :Macmillan

Earl, Peter E. (2001). Simons Travel Theorem and the

Demand for Live Music.Journal of Economic-


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Ebay. April 27, 2009.http://shop.ebay.com.au/?_from=R40&_trksid=p3907.m38.l1

Events Guide. 2005. Newcastle City Council. 27 April, 2009.

Great Guitars. April 27, 2009.

Guitar Crazy. April 27, 2009. < guitarcrazy.com>

Guitars for Schools. 2008. Music Council of Australia. 27 April,

2009.

Tarko, Vlad. How Music Influences Brain Development.Behavior/Humans. 20 Sept, 2009. Sci-Tech News. 29 April,

2009. < http://news.softpedia.com/news/How-Music-Influences-Brain-Development-36063.shtml>
http://shop.ebay.com.au/?_from=R40&_trksid=p3907.m38.l1313&_nkw=used+guitars&_sacat=See-All-Categorieshttp://shop.ebay.com.au/?_from=R40&_trksid=p3907.m38.l1313&_nkw=used+guitars&_sacat=See-All-Categories


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Wartberg, Kersin. What influence does musiceducation have on your childs development?29 April, 2009.

Concerts raised $8m for Vic, Qld disasters.Brisbane Times. 16 April, 2009.http://www.brisbanetimes.com.au/qld-news/co

Croteau, D and Hoynes, W. 2003. MediaSociety, 3rd ed.

Pinge Forge Press, New York
http://www.europeansuzuki.org/web_journal/articles/Influence.pdfhttp://www.brisbanetimes.com.au/qld-news/concerts-raised-8m-for-vic-qld-disasters-20090416-a8fv.htmlhttp://www.brisbanetimes.com.au/qld-news/concerts-raised-8m-for-vic-qld-disasters-20090416-a8fv.htmlhttp://www.europeansuzuki.org/web_journal/articles/Influence.pdf

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