CALENDAR FOR

Brief:• Taj Hotels Resorts and Palaces are the founders of

Taj holidays.• It offers various packages which will please all your

senses. It includes indulgent spa session, a moonlit walk or underwater adventures.

• It offers a perfect vacation for you with your loved ones.

• The brand promises to build your connection with tradition, culture, romance, nature and most importantly the inner you.

• The essence of the brand is truly captured in the

Target audience:• Higher middle class and upper class• People who like to live life to fullest and wont mind

spending their money and time to cherish few memories.

• They can be couples, families, business executives, nature and travelling lover.

Theme: Connectivity• Taj holidays share a strong connection of emotions,

expressions, memories with their customer. • This calendar would encourage the people to

remember their connection with the ‘Taj’. • It will compel them to visit the ‘Taj’ again and relive

the whole new experience of sophistication and leisure what the ‘Taj’ promises and provides.

• White is a significance of superiority. • It’s a blend of simplicity and sophistication, a

symbol of elegance. • Also personifies royalty and authenticity.• White denotes richness.• Its like an untouched prestige and integrity.• A single color in each page of the calendar creates

the mood and atmosphere which takes the person back to his memory lane.

The color scheme:

The 2011 calendar…

• Ekta Kaushik• Hrishikesh Kerkar• Ishita Panchal• Monica Balsara• Nikita Chodiya

• Shraddha Barhanpure• Shruti Rambia• Snehali Pawar• Toral Mistry• Viraj Mulye

Creators:

Thank you.