Group NMembers: Members: Chik M Tam, TammyChik M Tam, Tammy Mark CainMark Cain

Evan KuenzliEvan Kuenzli

Company History• Jamba Juice was founded in California in April 1990 by

Kirk Perron, and incorporated in 1991 as Juice Club, Inc.

• The name changed to Jamba Juice in 1995.

• They entered into an operating agreement with Whole Foods in 1997 to sell only "natural“ smoothies.

• Jamba Juice acquired Zuka Juice, Inc in 1999.

• Entered the New York City market in 2004.

• Agreed to be acquired by Services Acquisition Corp in 2006 for $265 million.

Store location

• Over 640 locations operating in 21 states• 357 stores located in California, 15 in Oregon,

31 in Washington and New York has 19• They are starting to gain a presence in areas

with inclement weather (mostly on east coast)

• Jamba Juice is also expanding franchises internationally

Mission StatementMission Statement

We believe that food choices have a clear We believe that food choices have a clear impact on personal well-being as well as the impact on personal well-being as well as the health of our communities and planet. health of our communities and planet.

Our philosophy is simple: what you put into Our philosophy is simple: what you put into your body feeds your spirit, gives you energy to your body feeds your spirit, gives you energy to do the things you love, and inspires a balanced do the things you love, and inspires a balanced life. life.

Target market• Geared toward high school and college age

people

• 15-35 years old (mainly women)

• People with a healthy active lifestyle

• Anyone who enjoys a cold, healthy drink on a hot day

Strengths• Strong Brand Name

• Locations

• Healthy Products

• Great variety of choice in Menu -from fresh squeeze juice to 30 kinds of smoothies

Weaknesses• Seasonal Business

• Expensive

• Criticized for being less healthy than advertised

Opportunities• Expand beyond the United States• Southeast Asia has no winter, they

can enjoy smoothies year around: e.g. Thailand, Laos, Singapore, Hong Kong etc.

• Franchise stores cheap to acquire

Threats• Lots of competition-

Slurpees, smoothie stores• Store bought substitutes

Odwalla, Tropicana, Ocean Spray• Ice Cream & Desert Stores

Dairy Queen, Baskin Robins, Frozen Yogurt

Jamba Juice Secret Menu

• -white gummie bear -pink starburst-chocolate covered strawberry or cherry-strawberry shortcake-THANK YOU JESUS!-watermelon jollyrancher-orgasm in a cup-smartie-butterfinger-cherry slurpee-cactus cooler

Sources

• http://www.jambajuice.com/• http://en.wikipedia.org/wiki/Jamba_Juice• http://www.youtube.com/watch?

v=_BbL9H7ZwjQ• http://aol.careerbuilder.com/Jobs/Company/

C8C7566808BZBHD3KHV/Jamba-Juice/?cbsid=0f3425d3a0c54e27a67097a2a3a69ade-248465876-RG-4&&cbRecursionCnt=1