Group Social Media Assignment MKTG 406- Marketing CommunicationsMichael DeGasperisAaron DennisDana CommandantAjay Saini

“50% of Consumers Value a Brand’s Facebook Page More Than It’s Website”

• http://mashable.com/2012/09/24/facebook-brand-page-value/• Proves the power of branding in Social Media • Ease of access to information on new products

or promotional events• Interaction between brand and consumer

Advantages of a Company’s Facebook Page

• Promotions/ Discounts -Print off coupons -Brand trust

• Like and commenting • Free Giveaways • New Products

Loyal Customers

34

2114

11

20

Biggest motivators for liking a Brand on Facebook

Promotions and DiscountsFree GiveawaysLoyal CustomersBrand TrustOther

Company page visits vs. Web Site Traffic

Did you know? Out of 1000 people surveyed!

• 87% of people like brands on Facebook• 13% Do Not• 77% of people have saved money by liking a

brand• 75% feel more connected to the brand

If brands aren’t careful on Facebook…

Consumers typically “unlike” a brand because: • Not enough giveaways• Clutter newsfeeds (47%)• Privacy concerns (30%)• Don’t want to be contacted (36%)

How a company’s Facebook page can boost business!

• http://www.youtube.com/watch?v=Yi11FXdhaHc

Sources of Information

• http://pinterest.com/humbermktgtcomm/social-media-presentation/

• https://twitter.com/mktg_comm/lists• http://mashable.com/2012/09/24/facebook-brand-pa

ge-value/

• http://www.ecademy.com/node.php?id=173928#• http://goo.gl/QzbuV• http://goo.gl/WyrBD• http://

www.youtube.com/watch?v=HZGHO0T6TDo&list=UU30_ckeeanjV300yjwndH2A&index=2&feature=plcp• http://www.youtube.com/watch?v=Yi11FXdha

Hc