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  • 8/3/2019 Group Work CSR Main

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    CORPORATE SOCIAL

    RESPONSIBILITY

    DIAZ Christian, OKUPE Yewande, WANGQian

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    Terminology

    CSRSustainableDevelopmentCorporate Governance

    SustainabilityResponsible manner

    CSRSustainabilityCorporate GovernanceTriple bottom lineEthic codes

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    Vision

    Vision is based on 3core principles :Human ResourcesPolicySuppliers Relationspolicy based on trust.

    Placing environmental& social concerns at theheart of its businesses

    Widening ourtechnological lead,becoming morecompetitive, expandingin growth regions,encouraging employee

    commitment andreducing theenvironmental impact ofour operations

    Making Carrefourthepreferred retailerwherever it operates

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    Values

    Professionalism

    Team Spirit

    Innovation

    Responsible risk

    management

    A robust system ofcorporate governance

    Comprehensive

    compliance policy

    Respect for Customers

    Respect for People

    Respect forShareholders

    Respect for theEnvironment

    Respect for Facts

    Committed

    Caring

    Positive

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    Stakeholders

    EmployeesSuppliersCustomersShareholdersGovernmentLocal communities

    MediaNGOs

    EmployeesSuppliersCustomersShareholdersGovernmentEnvironment

    Local communitiesMediaNGOs

    EmployeesSuppliersCustomersShareholdersGovernmentFranchised stores

    Local communitiesService providersMediaNGOs (social andenvironmental)Financial community

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    Stakeholder Map

    Organisation

    Goverment Parties

    Management

    Owner

    EmployeesWorkers

    Insurance

    Capital

    Shareholder

    Banks

    LawsTaxes

    Competitors

    Families

    Hobbies

    Church

    Religion

    Clients

    NGOs

    Accidents

    Social SecuritySuppliers

    Unions

    Media

    Press

    TV/RadioInternet

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    Environmental issues:

    Carbon NeutralityPlan(Reduce theGroup's total CO2emissions.Paper : Reduce paperconsumption, Instill the

    responsible use ofpaper (recycled andeco-label)Green IT Project: toimprove the energyefficiency of the Group's

    IT resources andreduce its CO

    Rubber treeplantationsReduce GreenhouseGas emissionsOuro Verde Project:preserve 3,000

    hectares of primaryAtlantic Forest.Tire Industry ProjectTire labelingMichelin Childrens Art

    Contest

    Michelin Yod Nak Kid

    Paper purchasingpolicy: recycled woodfibers for commercialpublications.Partnership with WWFto control its wood

    supply (sustainablemanaged forests).Responsible fishing:regulatory fish sizes,protecting threatenedspecies (blue fin tuna).

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    Social Issues

    Corporate Foundationfor solidarity: 41% ofwhich was used tocombat illiteracy.Cultural Sponsorship :classical music and

    arts(Romania)Sports Sponsorship:French RugbyFighting Aids andMalaria in AfricaEmployee Welfare

    Mobility forDevelopment Project:Cooperation withWBCSD.Youth Road SafetyGlobal Road Safety

    Initiative: 7 companies,$10 million annualbudgetGlobal Road SafetyPartnership: Bank andWold Health

    Organization.Hel to the most

    Prevent childhoodobesity: promote avaried diet and regularphysical activity.Extending a hand tothe disabled by offering

    jobs. CarrefourMalaysia targets aminimum of five percentwhich represents 400

    jobs for thehandicapped.

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    Governance issues

    Suppliers relations: Map of the CSR risksof products andservices Methodology toassess the CSRqualities of potentialsuppliers CSR rating forsuppliers Supplier AuditsRisk Management: Riskassessment by

    departments that areindependent from the

    Corporate RiskCommittee: Analyzingrisks (by units, fields ofexpertise and entire riskmanagement)High Protected RiskMichelin: prevention,protection, earlydetection and rapidresponse to fire.Michelin PurchasingCode: Annual auditsevaluating raw

    materials,environmental issues,

    Managed locally (uselocal supplier andlogistics, based on localculture and lifestyles).

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    Relation between brand and ESGissues

    Strong BrandCorporate signature:

    We stand by you.Delivering value toclientsSustainable banking;seeking to take aresponsibility stance.

    CSR approach:Through its social andenvironmentalapproach, in order tocontribute to aresponsible growth,

    both internally andexternall .

    Strong brand.Corporate signature: A

    betterway forward-delivering performanceand exercising itscorporate responsibility.For the public, thename is associated with

    safety,reliability, technologyand expertise.

    Strong brandGuaranteeing product

    safety and quality

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    Positive news

    Social/ CommunityLaunched a uniquescholarship program

    India Talent to promoteprofessional education forstudents with financialconstraints.

    Environmental/Commu

    nity Energy BusinessGold Award winner. Thefirst alliance between afinancial institution andindustry to addressemission reductionmanagement.

    Social / CustomersAmerican TruckingAssociation (ATA) :

    Awarded Michelin withthe 2010Good stuff

    Trucking Image Award .

    Environment, Social /Local community

    The only tiremanufacturer in theGlobal 100 mostsustainable corporationsby the SAM SustainableYearbook 2009

    Social / Government,local communitiesUN Civil Society Award:

    helped Colombianfamilies to grow cropsinstead of cocaine.

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    Negative news

    Governance(All

    Stakeholders)Biggest Fraud infinancial history in 2008A trader made a seriesof unauthorizedtransactions that

    ultimately cost the bankabout 4.9 billion.

    Environment, Social /

    Local communitiesBulldozed a ForestReserve in Nigeria forrubber plantations.

    Environment/

    GovernmentShangai MichelinWarrior Tire Companyfailing to meet theenvironmentalregulations

    Social/consumers

    Carrefour in Chinafaces the boycott in2008 because the pro-Tibet protests haveinterrupted the torchrelay in Paris.

    Social/ consumersCarrefour sells theexpired food in MidValley Mega Mall in

    2010.

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    Risk Map

    IMPACT

    10 *

    9 Social

    8 All stakeholders

    7

    6

    5

    4

    3

    2

    1

    0 1 2 3 4 5

    PROBABILITY

    IMPACT

    10

    9 *

    8 Environmental

    7 Local comm

    6

    5

    4

    3

    2

    1

    0 1 2 3 4 5

    PROBABILITY

    IMPACT

    10

    9

    8 *

    7 Social

    6 Customers

    54

    3

    2

    1

    0 1 2 3 4 5

    PROBABILITY

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    Recommendations

    Re- evaluate their riskmanagement strategiesto implement new riskpolicies and ensureadherence .

    Develop trading andsanction control policiesStronger securitysystems to detect fraud.

    More advertising aboutthe CSR strategies inorder to be known as asustainable company.Increase the number of

    rubber plantations andin a sustainable way.Follow theenvironmentalregulations

    Media plays a reallyimportant position, sodecease the negativenews and make full useof advertisements.

    Apply deeply thecustomer-basedprinciple into reality.