groupm social sosyal medya gelişmeleri- haziran'14 no:2

9
/LQNHGOQ SUHPLXP KHVDSODUÕQÕQ \HQL |]HOOLNOHULQL GX\XUGX -107 $#Ĵ.+-.#4+ Haberler SOCIAL MEDIA )DFHERRN NXOODQÕFÕODUÕQD +DEHU .D\QD÷Õ¶QGDNL DSS SD\ODúÕPODUÕ ]HULQGH NRQWURO RODQD÷Õ YHUL\RU Sosyal Platform *RRJOH 6WRULHV YH *RRJOH 0RYLHV )DFHERRN¶WD P]LN ILOP YH WY SURJUDPÕ SD\ODúPDQÕQ DOWHUQDWLI \ROX 7ZLWWHU ³*HOLúPLú $UDPDODU´ÕQÕ QDVÕO NXOODQDELOLUVLQL] 9RJXH 7UNL\H 3LQWHUHVW \DUÕúPDVÕ ċÃGTKM

Upload: maxus-turkey

Post on 27-May-2015

1.619 views

Category:

Social Media


0 download

TRANSCRIPT

/LQNHGOQ�SUHPLXP�KHVDSODUÕQÕQ�\HQL�|]HOOLNOHULQL�GX\XUGX

-107�$#Ĵ.+-.#4+

Haberler

SOCIAL MEDIA

)DFHERRN��NXOODQÕFÕODUÕQD�+DEHU�.D\QD÷Õ¶QGDNL�DSS�SD\ODúÕPODUÕ��]HULQGH�NRQWURO�RODQD÷Õ�YHUL\RU

Sosyal Platform

*RRJOH���6WRULHV�YH�*RRJOH���0RYLHV)DFHERRN¶WD�P�]LN��ILOP�YH�WY�SURJUDPÕ�SD\ODúPDQÕQ�DOWHUQDWLI�\ROX7ZLWWHU�³*HOLúPLú�$UDPDODU´ÕQÕ�QDVÕO�NXOODQDELOLUVLQL]

9RJXH�7�UNL\H�3LQWHUHVW�\DUÕúPDVÕ�ċÃGTKM

HABERLER

HABERLER

SOSYALPLATFORM

SOSYALPLATFORM

SOSYALMEDYAREKLAM

SOSYALMEDYAREKLAM

IÇERIK

IÇERIK

HABERLER

SOSYAL PLATFORM SOSYAL MEDYA REKLAMIÇERIK

1

/LQNHG,Q�\HQL�J|U�Q�P�QGH�GDKD�E�\�N�SURILO�IRWR�DODQÕ�YH�GH÷LúWLULOHELOLU��VW�J|UVHO�DODQÕ�LOH��)DFHERRN�YH�7ZLWWHU¶ÕQ�\HQL�J|U�Q�P�Q��DQÕPVDWÕ\RU���ùX�DQ�LoLQ�VDGHFH�SUHPLXP��\H�KHVDSODUÕQGD�\DSÕODQ�\HQLOLN����±���D\�LoLQGH�W�P�NXOODQÕFÕODUD�DoÕODFDN�

<HQL�SURILO�J|U�Q�P���SUHPLXP��\HOHUH�DoÕODQ�WHN�|]HOOLN�GH÷LO��%XQGDQ�E|\OH�SUHPLXP��\HOHU��NLúLVHOOHúWLULOPLú�NH\ZRUGOHUL�NHQGL�KHVDSODUÕQD�HNOH\HUHN��DUDPDODUGD�GDKD�oRN�J|U�Q�U�RODFDN�

/LQNHG,Q�SUHPLXP�KHVDSODUÕQÕQ�\HQL�|]HOOLNOHULQL�GX\XUGX

KWWS���EORJ�OLQNHGLQ�FRP������������VWDQG�RXW�ZLWK�WKH�QHZ�OLQNHGLQ�SUHPLXP�H[SHULHQFH�

2

%X�NDUDUODUÕQGD�HQ�|QHPOL�HWNHQLQ�\LQH�NXOODQÕFÕ�GDYUDQÕúODUÕ�ROGX÷XQX�EHOLUWHQ�)DFHERRN��X\JXODPDODU��]HULQGHQ�\DSÕODQ�SD\ODúÕPODUGD�NXOODQÕFÕ\D�GDKD�ID]OD�NRQWURO�RODQD÷Õ�YHUL\RU��.XOODQÕFÕODUÕQ�ELOLQoOL�RODUDN�\DSWÕ÷Õ�SD\ODúÕPODUÕQ��GDKD�LOJLQo�YH�GDKD�HWNLOHúLPL�\�NVHN�ROPDVÕQGDQ��KDUHNHWOH��)DFHERRN�EXQGDQ��E|\OH����SDUWLOHUGHQ�RWRPDWLN�\DSÕODQ�SD\ODúÕPODUÕ�LNLQFL�SODQD�DWDFDN�YH�KDEHU�ND\QD÷ÕQGD�GDKD�D]�J|VWHUHFHN�

https://newsroom.fb.com/news/2014/05/news-feed-fyi-giving-people-more-control-over-when-they-share-from-apps/

)DFHERRN��NXOODQÕFÕODUÕQD�+DEHU�.D\QD÷Õ¶QGDNL�DSS�SD\ODúÕPODUÕ��]HULQGH�NRQWURO�RODQD÷Õ�YHUL\RU

HABERLER

SOSYAL PLATFORM

SOSYAL MEDYA REKLAMIÇERIK

3

*RRJOH���NXOODQÕFÕODUÕQÕQ�\�]OHUFH�IRWR÷UDI�YH�YLGHR�DUDVÕQGD�ND\EROPDVÕQÕ�|QOHPHN�LoLQ�*RRJOH��0RYLHV�YH�*RRJOH��6WRULHV¶L�WDQÕWWÕ��

*RRJOH��6WRULHV�VD\HVLQGH�IRWR÷UDIODUÕQÕ]Õ�YH�YLGHRODUÕQÕ]Õ��JH]L�J�QO�÷��úHNOLQGH�RWRPDWLN�RODUDN�DUúLYOH\HELOHFHNVLQL]��

6|]�NRQXVX�RODQ�VH\DKDW�GH÷LO�GH�GR÷XPJ�Q���KRúJHOGLQ�SDUWLVL�JLEL�HWNLQOLNOHUVH��*RRJOH��0RYLHV�VD\HVLQGH�HIHNWOHU��JHoLúOHU�YH�VRXQGWUDFN�HNOH\HUHN�*RRJOH��YLGHRQX]X�ROXúWXUDELOHFHNVLQL]�

KWWS���JRRJOHEORJ�EORJVSRW�FD���������JRRJOH�VWRULHV�DQG�PRYLHV�PHPRULHV�PDGH�KWPO

*RRJOH��6WRULHV�YH�*RRJOH��0RYLHV

HABERLER

SOSYAL PLATFORM

SOSYAL MEDYA REKLAMIÇERIK

4

*HoWL÷LPL]�\ÕO�JHUoHNOHúHQ����WULO\RQGDQ�ID]OD�VWDW�V�SD\ODúÕPÕQÕ�J|]�|Q�QGH�EXOXQGXUDQ�)DFHERRN��EX�SD\ODúÕPODUD�GDKD�NROD\�YH�GDKD�KÕ]OÕ�KD\DWD�JHoLUHFHN�ELU�|]HOOLN�HNOHGL�

g]HOOL÷L�DoÕN�WXWPDN�ND\GÕ\OD��VWDW�V�J�QFHOOHPHOHULQGH�GLQOHGL÷LQL]�P�]L÷L�\D�GD�L]OHGL÷LQL]�ILOPL�WHOHIRQXQX]XQ�PLNURIRQXQGDQ�WDQÕWDUDN�)DFHERRN¶WD�SD\ODúDELOHFHNVLQL]��<DQL�IDYRUL�úDUNÕQÕ]Õ�GLQOHUNHQ�\D�GD�*DPH�2I�7KURQHV�VH]RQ�ILQDOLQL�L]OHUNHQ��D\UÕFD�\D]PDQÕ]D�JHUHN�NDOPDGDQ�SD\ODúDELOHFHNVLQL]�

0�]LN�SD\ODúWÕ÷ÕQÕ]GD�DUNDGDúODUÕQÕ]����VDQL\HOLN�ELU�NÕVPÕQÕ�L]OH\HELOHFHN��79�SURJUDPODUÕ�LoLQVH�1HZV�)HHG¶GH�VDGHFH�VH]RQ�YH�E|O�P�ELOJLVL�|QH�oÕNDUÕODFDN�

gQ�P�]GHNL�KDIWDODUGD�KD\DWD�JHoLULOHFHN�EX�|]HOOLN�WDPDPHQ�RSVL\RQHO�RODFDN�

KWWS���QHZVURRP�IE�FRP�QHZV���������D�QHZ�RSWLRQDO�ZD\�WR�VKDUH�DQG�GLVFRYHU�PXVLF�WY�DQG�PRYLHV�

�)DFHERRN¶WD�P�]LN��ILOP�YH�WY�SURJUDPÕ�SD\ODúPDQÕQ�DOWHUQDWLI�\ROX

HABERLER

SOSYAL PLATFORM

SOSYAL MEDYA REKLAMIÇERIK

5

HABERLER

SOSYAL PLATFORM

SOSYAL MEDYA REKLAMIÇERIK

.XOODQÕFÕ�DGÕ�LOH�DUDPD��7ZLWWHU¶GD�NRQXúPDODUÕ�WDUDPDQÕQ�HQ�L\L�\ROODUÕQGDQ�ELUL�NXOODQÕFÕ�DGODUÕ�LOH�DUDPD�\DSPDN��.XOODQÕODFDN�NHOLPHOHU���WR��YH�IURP��7R��DUDPD�\DSWÕ÷ÕQÕ]�NXOODQÕFÕ\D�J|QGHULOHQ�WZHHW�OHUL�EXOPDQÕ]D�\DUGÕPFÕ�ROXUNHQ��IURP��R�NXOODQÕFÕGDQ�J|QGHULOHQ�WZHHWOHUL�OLVWHOHU��gUQH÷LQ�WDNLS�HWWL÷LQL]�ELU�PDUND�\D�GD�NLúL\H�DWÕODQ�WZHHWOHUL�J|UPHN�LoLQ�WR�;�GL\H�DUDPD�\DSWÕ÷ÕQÕ]GD�#;¶H�DWÕODQ�WZHHWOHUL�J|UHELOLUVLQL]��$\QÕ�úHNLOGH�IURP�;�GL\H�DUDPD�\DSWÕ÷ÕQÕ]GD�#;¶LQ�WZHHWOHULQL�J|UHELOLUVLQL]��

*HRORFDWLRQ�|]HOOL÷L�LOH�ILOWUHOH\HUHN�DUDPD�7HN�ELU�úHKLU�\D�GD�ORNDV\RQGDQ�DWÕODQ�WZHHWOHUL�J|UPHN�LoLQ�HWNLOL�ELU�DUDPD�W�U���%X�ILOWUHOHPH�|]HOOL÷L�LOH��N�o�N�YH�\HUHO�LúOHWPHOHU�LoLQ�\D�GD�ELU�úHKLUH���VHPWH�\|QHOLN�NDPSDQ\DODU�\D�GD�NRQXúPDODU�LoLQ�E�W�Q�G�Q\D\Õ�GLQOHPH\H�JHUHN�NDOPÕ\RU��.XOODQÕODFDN�NHOLPHOHU��QHDU��YH�ZLWKLQ�gUQH÷LQ�$VWRULD¶GD�%DEDODU�*�Q��LOH�LOJLOL�ELU�HYHQW�LoLQ�NRQXúPDODUÕ�J|UPHN�LVWHGL÷LQL]GH��QHDU�$VWRULD��%HQLP%DEDP�HWLNHWL\OH�\DSWÕ÷ÕQÕ]�DUDPDODU��VL]H�$VWRULD�\DNÕQODUÕQGD�EX�HWLNHWOH�DWÕODQ�WZHHWOHUL�J|VWHUHFHNWLU�

7ZLWWHU�³*HOLúPLú�$UDPDODU´ÕQÕ�QDVÕO�NXOODQDELOLUVLQL]"

)LOWUH�YH�KDULo�DUDPDODU� %D]HQ�EHOOL�ELU�NRQXGD�GDKD�VSHVLILN�DUDPD�\DSPDQÕ]�JHUHNHELOLU��%X�QRNWDGD�LVWHPHGL÷LQL]�NHOLPHOHUL�DUDPDGDQ�KDULo�WXWDELOLUVLQL]��.XOODQÕODFDN�LEDUH�����HNVL�øVWHPHGL÷LQL]�NHOLPHOHULQ�|Q�QH�����LúDUHWLQL�NXOODQDUDN��EX�NHOLPHOHUL�DUDPDODUÕQÕ]GDQ�KDULo�WXWDELOLUVLQL]��gUQH÷LQ��[�PDUNDVÕQÕQ�NDPSDQ\DVÕQGD���%HQ2OVDP�HWLNHWL\OH�OLQNVL]�SD\ODúÕODQ�WZHHWOHUL�J|UPHN�LVWL\RUVXQX]��³;´��%HQ2OVDP�±ILOWHU�OLQNV�NHOLPHOHUL\OH�DUDPD�\DSWÕ÷ÕQÕ]GD��LVWHGL÷LQL]�VRQXoODUÕ�EXODELOLUVLQL]�

1LWHOL÷H�J|UH�DUDPD��.XOODQÕODFDN�LEDUH���������"*�OHQ�VXUDW���]J�Q�VXUDW�\D�GD�"�LOH�EHOLUOL�ELU��U�Q��NDPSDQ\D�\D�GD�NRQX�KDNNÕQGD�DUDPD�\DSDELOLU�YH�EX�WZHHWOHU��]HULQGHQ�GL\DORJ�JHOLúWLUHELOLUVLQL]��gUQH÷LQ�oDOÕúPDN�LOH�LOJLOL�N|W��KLVVHGHQ��FDQÕ�VÕNÕODQ�WDNLSoLOHUH�ELU�LQFHOLN�\DSPDN�JLEL�ELU�NDPSDQ\D�EHOLUOHGLQL]��øú�oDOÕúPD�PHVDL�/�NHOLPHOHUL�LOH�oDOÕúPDNWDQ�\D�GD�PHVDL\H�NDOPDNWDQ�PXWVX]�WDNLSoLOHULQ�WZHHWOHULQL�OLVWHOH\HELOLUVLQL]��

http://www.socialmediaexaminer.com/twitter-advanced-search-queries/

7ZLWWHU�³*HOLúPLú�$UDPDODU´ÕQÕ�QDVÕO�NXOODQDELOLUVLQL]"

HABERLER

SOSYAL PLATFORM

SOSYAL MEDYA REKLAMIÇERIK

6

7

9RJXH�7�UNL\H��G�÷�Q�VH]RQXQXQ�DoÕOPDVÕ\OD�EX�G|QHPL�\DUÕúPD�LoLQ�GH÷HUOHQGLUHUHN�3LQWHUHVW¶WH�ELU�\DUÕúPD�G�]HQOL\RU��+D\DOLPGHNL�'�÷�Q�

gQFH�3LQWHUHVW¶WH�9RJXH�7�UNL\H¶QLQ�VD\IDVÕQÕ�EH÷HQL\RUVXQX]��6RQUD�³+D\DOLPGHNL�'�÷�Q�������´�EDúOÕNOÕ�ELU�SDQR�\DUDWÕ\RUVXQX]�YH�KD\DOLQL]GHNL�G�÷�Q�Q�IRWR÷UDIODUÕQÕ�SLQOL\RUVXQX]��3DQRQXQ�OLQNLQL�PDUNDQÕQ�YHUGL÷L�OLQNWH�SD\ODúWÕNWDQ�VRQUD��EX�OLQNL�GH��HQYRJXHGXJXQ�HWLNHWL�LOH�9RJXH�7�UNL\H�7ZLWWHU�KHVDEÕQD�WZHHW�DWÕ\RUVXQX]�

����+D]LUDQ¶GD�VRQD�HUHFHN�\DUÕúPDQÕQ�VRQXFXQGD����WDOLKOL�EHOLUOHQHFHN��ùX�DQD�NDGDU�7ZLWWHU¶GD�SD\ODúÕODQ�OLQN�VD\ÕVÕ����%X�VH]RQ�HYOHQHFHN�DUNDGDúODUÕPÕ]D�GX\XUXOXU���

9RJXH�7�UNL\H�3LQWHUHVW�\DUÕúPDVÕ�

http://vogue.com.tr/blog/vogue-wedding/hayalimdeki-dugun-pinterest-yarismasi

HABERLER SOSYAL PLATFORM SOSYAL MEDYA REKLAM

IÇERIK