groups in organisation

8/8/2019 Groups in Organisation

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GROUPS IN ORGANIZATION

Impact of Formal and InformalGroups in Organization

(Marketing)

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GROUPS GROUPS GROUPS

Two heads can be better than one


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WHAT I ???

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A group is two or more individuals

interacting with each other in some

manner to accomplish certain task


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WHY THE INTEREST IN GROUPS

Important social dimension of work

Concern for team membership & performance

As group, social animals being marginalised from a group is

uncomfortable

Groups may be pro- or anti-organisational

Raises questions about

Manager development

Leadership and follower relations

Group processes affecting creativity, productivity, decisions

Important for marketing specialists

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GROUP INFLUENCES ON "MY"

BEHAVIOUR

Socialisation experiences & conformist personality

Adjust preferences to fit group code

Family, peer group pressures to belong

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Person A

Perceives benefits

from being in

relationship with B

Person B

Perceives benefits

from being in

relationship with A

benefits & costs

Social exchange theory (blau 1964, homans 1961)

Exc ange social performances for a " alued"

re ard

Pa -offs (practical + ps c o) for meeting t e

costs


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TYPES OF GROUPS

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Work GroupsWork Groups

Formal WorkFormal WorkGroupsGroups

CommandCommandGroupsGroups

Task ForcesTask Forces

TeamsTeams

Self managedSelf managed

Work TeamsWork Teams

Informal WorkInformal WorkGroupsGroups

FriendshipFriendshipGroupsGroups

InterestInterest

GroupsGroups


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TYPES OF GROUPS

Formal group

A designated work group defined by theorganizations structure

Informal group

A group that is neither formally structured nororganizationally determined; appears inresponse to the need for social contact

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TYPES OF FORMALWORK GROUPS

Team - a formal work group consisting of

people who work intensely together to achieve

a common group goal.

Self-Managed Work Team - a formal work group

consisting of people who are jointly responsible

for ensuring that the team accomplishes its

goals and who lead themselves.

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TYPES OF INFORMALWORK GROUPS

Friendship Group - consisting of people who

enjoy each others company and socialize with

each other on and off the job.

Interest Group - consisting of people who come

together because they have a common goal or

objective related to their organizational

membership.

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SHIFT FROM FORMAL TO INFORMALWORK

GROUPS

People find new ways of doing things which

they find easier and save them time.

Patterns of interaction are shaped by friendshipgroups and other relationships.

People forget what the formal structures are.

It is easier to work with informal structures.

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LEARNING IN FORMAL AND INFORMAL

GROUPS

Need for Information and up gradation ofskills.

Can be achieved through formal andinformal work groups.


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FORMAL VS INFORMAL GROUP

It is deliberately formed

It has predetermined purposes

It is a structure of well-defined authority

and responsibility relationship

It is usually stable

It does not consider human sentiments

It follows a fixed chain of command

Formal Group

It originates automatically

It has no pre-determined purposes

Its structure is based on personal

attitudes, whims and friendship

It does not last too long

It reflects human emotions

It does not follow a fixed chain of

command

Informal Group

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BENEFITS OF GROUP

Advantages of 'formal grouping'

Complex task not easily done by

one

Stimulate creativity , ideas

Coordinate, liase, integrate with

parts of organisation

Problem-solving - shared

knowing, knowledge??

Decisions, commitment, trust

Promote cohesion -

communicate, maintenance,

reinforcement

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Advantages of Informal grouping

Fulfil social needs - friendship &interaction (Mutuals).

People develop, test & confirm

Self-concept + value

Beliefs, reality, experience +meanings

Reduce feelings of insecurity,loneliness, anxiety

Achieve mutually informal aims &purposes

Take on different, natural roles


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IMPACT OF FORMAL GROUPS IN

MARKETING

Marketing associations eg: ASCI, Emvies

These associations are meant to safeguard

marketing interest

Administrative work to safeguard each & every

members interest.

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IMPACT OF INFORMAL GROUPS

Coke / Pepsi

Annual meeting to discuss their communication issues

Bottling issues

Eg: Agency pitch process.

Influence of formal communication. Importance of role played by the informal communication.

Achievement of the business ojectives.

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Thank YouThank You

groups in organisation

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