Industry sectors: Corrugated packagingBrand name: Grow and MakeTestimonial from: Ingrid Linde, Operations and Product Design, Grow and MakePrint Service Provider: The BoxMakerHP equipment: HP PageWide C500 PressWebsite: growandmake.com, boxmaker.com

Grow and Make turned to packaging solutions provider, The BoxMaker, to create new custom packaging for their range of DIY crafts kits sold within the US and internationally. The packaging, digitally printed on the HP PageWide C500 press, met Grow and Make’s objectives for the look they wanted, reduced their labor costs related to packaging assembly and eliminated the costs associated with additional packaging materials.

Grow and Make goes pro with digital packaging, without breaking the bank

For more information on HP’s Corrugated Packaging Solutions: hp.com/go/corrugatedpackaging

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4AA7-7329ENW, May 2020

Challenge

“Moving to digital print enabled us to change out ineffective customer messaging, feature holiday campaigns and take advantage of unique marketing opportunities without additional set up cost with faster speed to market than traditional printing methods.”

– Ingrid Linde, Grow and Make

In-house growing pains

Founded in 2008 in Portland, Oregon, Grow and Make inspires people to use their hands to create. The company’s products help customers live a more sustainable, simple, and fulfilling life by growing and making more of what they consume.

Offering over thirty different do-it-yourself kits, Grow and Make ships more than 250,000 boxes a year. Packaging plays a major role in promoting their brand and inspiring their audience.

As a developing startup business, Grow and Make prepared and assembled their own packaging in-house since launch. This process involved printing and hand-applying multiple labels onto generic brown boxes and then folding each box. While this workflow required minimal up-front investment, it incurred significant hidden costs in the form of time and labor for the Grow and Make staff.

Realizing they needed the help of a professional packaging partner, Grow and Make sought a solution that would streamline their process and improve their brand without increasing hard costs.

Solution

“The quality of print on the C500 provided consistency from run to run and an increased perceived value of our products.”

– Ingrid Linde, Grow and Make

Going pro with packaging

The BoxMaker was able to provide Grow and Make with a higher quality box and full color digital print. This eliminated the need to apply any extra labels to specifically brand each box and thereby vastly improved the professional presence of their product. In addition, the move to digitally printed boxes significantly reduced Grow and Make’s warehouse labor and the associated costs.

In order to deliver the best possible print quality, this project was produced on The BoxMaker’s HP PageWide C500 Press. The C500 Press offers all the benefits of digital print, including volume and version control, at a print quality that is comparable to high-end flexography. Additionally, the true water-based Inks used by the C500 press deliver an approved food-safe print option for Grow and Make’s boxes, many of which contain consumable items.

Moreover, the versioning options and versatility of digital printing enable an environmentally sustainable packaging process, in line with Grow and Make’s principles.

Results

“Clients are often surprised by the soft cost savings resulting from digital.”

– Kristi Duvall, VP of Sales, The BoxMaker

Making the numbers work

“The affordable artwork changes made possible with digital print make ordering volume easier and ultimately more cost-effective for us. We look forward to The BoxMaker’s excellent service on future orders as they help us streamline the number of structures we use to drive our volume per run even further.” says Ingrid Linde, Operations and Product Design, Grow and Make.

Grow and Make was able to obtain custom packaging from The BoxMaker without increasing hard costs to their business. When the cost savings from eliminating labor are factored in, Grow and Make is saving money and time, all while enjoying higher quality packaging.