grow brand camp 2014 - successful online marketing
DESCRIPTION
Shannon presented at Brand Camp in Portland, Maine, helping wedding and hospitality professionals better leverage the web to build their brands, gain customers and grow their businesses! @shannonkin you are incredible! Thanks for the tips and insights #uptabrandcamp "Your customer's story is your content." Shannon Kinney knows her s**t! #uptabrandcamp Your selling the feeling you give your customers! @shannonkin #uptabrandcamp Details of event >> http://www.grow-brandcamp.com/ Book Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/TRANSCRIPT
Successful Online MarketingShannon Kinney
Founder, Client Success Officer@shannonkin, @dreamlocal
October 2014
The Internet, and social media in particular, have
RADICALLY CHANGEDthe way people consume information and the way businesses
PROMOTE THEMSELVES.
The rules of marketingHAVE CHANGED.
How
BRANDSare built today
AND WHY THEY MATTER
It’s not just about
Social Media Marketing
The importance of
CONTENTand
STORYTELLING
The Key is to build ENGAGEMENT#notaonewaystreet
What does it take?Has to SPEAK to your audience
A different point of viewWhat does it take?What does it take?
What does it take?
Listening
What does it take?CONNECTING
#hashtags, RT, Like, Favorite, Reply
What are the primary networks?• Facebook: broad audience base, excellent
networking• Google+: Must have for SEO• Pinterest: 70% women, long-tail value,
weddings is a top category• Instagram: Reach younger, hipper audience• Twitter: Audience of influencers• YouTube: Second largest search engine in
world• LinkedIn: Professional networking
Your StoryIS CONTENT
Your Customer’s StoryIS CONTENT
WHAT DOES IT TAKE to be
SUCCESSFUL?Remember you are MORE than marketing You are:• A News outlet – content,
photos, etc• Customer Service• Main communication hub• Promotion and PR• A concierge• Head cheerleader• THE BRAND
• 24 X 7
#THANKYOUfor this opportunity!
(207) 593-7665www.dreamlocal.com
www.facebook.com/dreamlocal@shannonkin @dreamlocal#DreamTeam #Honeybadger