grow my business - stephen ryan 'creating brand awareness in a digital age
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Creating Brand Awareness in a Digital Age Stephen Ryan, Head of Marketing, Cork’s Red FM@marketingincork
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We have a Problem & an Opportunity
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The Problem is that we are facing competition from local brands but we are also up against brands from the rest of the world
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The Opportunity is that you are in a position to really define your audience but to do this you need to be remarkable
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Just one! Your own.(With a little help from your smart phone)
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Quiz Time:
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Define your audience. So once you have your “Remarkable” idea you need to define your audience so that you can send the message out through the right channels
TipHave a particular customer in mind when you are doing a competition. This makes it easier when it comes to identifying the message but also the tone of your brand
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The Challenge.I wanted to get influential people in Cork talking about Cork’s Red FM thus creating the sneezer effect that Seth Godin talks about.
TipAlways test a small audience with a campaign to see if it is effective.
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Average of 16% Increase in Listeners
Influential Listeners hearing a key message
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And The Winner Is….
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