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The World Cup is the best stage to make a lasting change to the perception of a nation. It’s so powerful. It’s one of the few times when billions of people watch the same event at the same time

- Felix Wetzel, www.nation-branding.info

Social networks now have the same influence as word of mouth - not only introducing new ways for consumers to learn about destinations and products, but enabling country brands and destinations to position themselves in a more dynamic way.

- Futurebrand Country Brand Index 2009 on the importance of social networks

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“The Rainbow Nation” as South Africa is referred to, uses colour to reinforce its nation brand.

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