Grow your businesswith Cisco IT solutionsSmall Business Buyer’s Guide

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Small Business Buyer’s Guide

Table of contents:

Chapter 1 - Grow your business with Cisco IT solutions.Chapter 2 – NetworkChapter 3 – CollaborateChapter 4 – ComputeChapter 5 – Secure

Grow your businesswith Cisco IT solutionsChapter 1

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Meet your business and IT goals

Cisco and our partners can help you meet your topbusiness and IT challenges more cost-effectively.

• Business growth: Get the right solutions tocapitalise on new revenue opportunities andgrow your business. With Cisco, your IT teamscan get network connectivity and services upand running quickly. You gain the flexibility,scalability, and simplicity that you need tosupport key business initiatives andinnovations

• Customer experiences: Technology ischanging your customers’ expectations. Theywant faster service, immediate access toinformation, and a better customerexperience. Our solutions help you provideinnovative and compelling experiences to yourcustomers, clients, patients, or citizens

customers, clients, patients, or citizens

• Workforce productivity: Network access iscritical to productivity. Our simplified mobile,virtual, and cloud solutions make networkaccess, virtual desktops, collaboration, andcommunication available anywhere, anytime,on any device. All while keeping your networkhighly secure and easy to manage

• Efficiency and cost reduction: Your businesscan suffer when your infrastructure doesn’tkeep pace with growth. Outdated networks,data centres, communications, or applicationscan reduce efficiency and increase securityrisks. Our solutions help make yourinfrastructure more efficient and cost-effective, without placing extra burdens onyour IT staff

• Security and compliance: You are on the

You want your business to grow.Be profitable. And stay competitive.

Having a robust network is key to yoursuccess, and Cisco is the worldwide leader innetworking technology. Our Small Businessportfolio delivers the reliable, scalable, andhighly secure IT infrastructure that yourbusiness needs.

Your IT teams have to keep your infrastructureup and running, while reacting to urgentdemands, and implementing new technologies– often with limited staff. Cisco Small Businesssolutions help by keeping you one step aheadof this constant grind.

The result: IT resources are freed up, so youcan focus on higher-value projects.

• Security and compliance: You are on thefront line of protecting your company’s datafor your business, customers, partners, andemployees. Traditional security measuresaren’t enough to stop today’s advancedthreats. We help you protect your organisationfrom advanced malware and secure yournetwork from targeted attacks. We and ourpartners can work with you to perform anassessment and select the right offering

• Cost-effective solutions and services: Weand our partners can simplify the selection,deployment, and management of yourinfrastructure, applications, and tools. Oursolutions deliver operational efficiencies thatfree up your IT resources

Our comprehensive portfolio is backed by asignificant R&D investment. We also offer flexibledeployment options to meet your needs, whetheron your premises, with managed services, or in thecloud.

Total solution financing at 0%: Technology investment is likely to be just one of many priorities thatcompete for your budget. So free up valuable cash, by bundling the cost of your entire Cisco solutionover 3 years, interest-free. This includes hardware, software, services and subscription costs – with theoption to add more solutions as your business grows. Find out how affordable it could be.

Partners you can trustMost businesses depend on partners for IT expertise, staffing, and support. That’s why we’ve madesignificant investments in our global network of partners.

They make it easy to choose, deploy, and manage your IT, so you can focus on your business. They’llwork with you to understand your unique needs and select the right solutions and services. They canorder smart managed services to simplify your IT operations and provide you with more options to meetuser demands and grow your business. They can also help you manage and reduce risk as they workwith you to make your network more secure, efficient, and resilient.

NetworkChapter 2

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• Switching: Cisco Catalyst® switching and

• Switching: Cisco Catalyst® switching andCisco Unified AccessM solutions provide aconverged network platform that is simple,smart, and highly secure. This approachresults in a streamlined network that requiresless effort to maintain and grow, as newdemands like increased mobility or software-defined-networking (SDN) arise. Convergewired and wireless on a single platform, gainadvanced security across your network, andsupport the bring-your own-device (BYOD)trend

• Routing and WAN: Cisco Intelligent WAN(IWAN) can help your business deliver anexceptional user experience over anytransport: Multiprotocol Label Switching(MPLS), direct Internet, or hybrid WAN. CiscoIWAN provides an application-aware networkto efficiently deliver critical businessapplications and increase productivity. You cangain significant savings and help reducebranch infrastructure costs

Networks are more complex than ever.

Networks are more complex than ever, and thedemands placed on them continue to increase.So businesses need a platform that supportsautomated tasks, simplified management, andflexible migrations.

Our network infrastructure solutions – whichare part of the Cisco Digital NetworkArchitecture – help streamline IT and promotenew business opportunities with an open andprogrammable approach to networking. Withour award-winning network infrastructure thatincludes support for the Internet of Things(IoT), networked connections are now evenmore relevant and valuable.

Business growth made simpler

The Cisco Meraki™ cloud solution enabled Baraka Retail Group to rapidly expand,while simplifying network management and cutting costs.Discover how >

• Wireless: Our affordable mobility, on-premises managed, and cloud-managedsolutions, such as Mobility Express and BYOD,help you connect mobile devices to yournetwork more quickly and securely. With CiscoConnected Mobile Experiences (CMX), youcan better understand your customer andengage them more effectively with location-based services. Your organisation can reap allthe productivity and customer satisfactionbenefits of fast and highly secure mobileaccess, with less risk

A success story run through the cloud

Software developer LeanIX creates, sells and deploys its products online, so it needs stable, efficient cloud networking – whichCisco Meraki™ delivers.Discover how >

CollaborateChapter 3

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IP phones and collaboration endpoints: Ourbroad portfolio of exceptional IP phones includingMultiplatform Phone and collaboration endpointslets you mix and match desktop phones, mobileapps, video conferencing systems, and digitalwhiteboards to fit your exact needs.

Whether individually or in teams, your employeescan work from anywhere and turn any space into acollaborative workspace. Now with great audio andintegration provided by the Cisco Headset 500Series.

Cloud collaboration solutions: Cisco Webex®makes working together what it should be—intuitive.People connect without effort. Experiences stayconsistent on every device so every team memberfeels fully included. Content moves freely and workflows smoothly.

Teams stay connected and move work forwardafter the meeting ends. At the same level ofsecurity and performance they need to be at theirbest, always.

Working together,people can achieve extraordinary things.

Working together, people can achieveextraordinary things. Improve collaboration inyour organisation with easy-to-use and easy-to-deploy solutions that empower people toengage and innovate, anywhere and on anydevice.

Our flexible, right-sized, right-pricedcollaboration solutions help improveteamworking, enhance workforce mobility,reduce costs, speed up decision making, andenhance customer relationships.

Premises-based collaboration solutions: Ourpre-packaged solution, Cisco Business Edition4000, provides essential voice-over IP telephonyand voicemail for smaller businesses with up to200 phones. Meanwhile the Cisco Business Edition6000 offers premium voice, video, mobility,messaging and presence, and contact centrecapabilities for up to 1,000 users. If you expect togrow beyond 1,000 users or need a large on-premises deployment, consider the Cisco BusinessEdition 7000.

Customer care: Cisco Unified Contact CentreExpress delivers a highly secure, multi-channelcustomer contact solution that helps you interactwith—and keep—customers.

How collaboration builds business

Business has grown fast for TribesInspiring Workplaces, which providespremium, rentable workspaces. Clientsbenefit from Cisco Webex® remoteteamworking tools, Cisco Meraki™cloud connectivity and more.Discover how >

ComputeChapter 4

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Cisco empowers organisations with the choice andflexibility to run any traditional and cloud-nativeapplications, using converged and hyperconvergedinfrastructure solutions that can be deployedacross on-premises, managed, and public clouds.

This architectural approach ties analytics, simplicity,automation, and protection (ASAP) tightly with a

consistent policy across a hybrid cloud built withindustry-leading data centre networking, security,converged infrastructures, and software-definedsolutions.

Data centre networking: Meet the new demandsthat mobile users, virtualised servers, applications,and clouds are placing on your data centre. Ciscodata centre switches use a fabric architecture thatdelivers improved operational efficiency andflexibility. This gives you increased performance,visibility across all resources, and support forinnovation and growth.

The right business computing platform

You likely already use software as a service(SaaS) and public cloud infrastructure tosupport your daily operations. You justconsume the resources you need and pay on amonthly basis. But the more you consume, thehigher the cost. Instead, you can run yourbusiness computing more efficiently using yourown private or hybrid cloud.

We can help you get the freedom to choosethe best models for you.

Driving business with cloud analytics

To fine-tune the customer experience across its stores, high-end tailor Eton usesdetailed shopper profiles generated by the Cisco Meraki™ cloud platform.Discover how >

Unified computing: Simplify data-centreoperations and create a platform to support yourphysical, virtual, and cloud computing needs. CiscoUnified Computing SystemTM (Cisco UCS) servershelp you improve data centre management,increase operational speed, and reduce TCO.

Integrated infrastructure: Cisco is recognised byGartner and IDC as a leader in the integratedsystems market segment. Evolve your data centrewith Cisco UCS Integrated Infrastructure to deployand scale applications faster, drive revenue, lowerTCO, and reduce risk.

Data centre security: Your data centre is criticalto the success of your business. Protect it withspecialised, best-in-class security that doesn’trestrict agility or performance. The Cisco SecureData Centre solution gives you integratedprotection and dynamic, intelligent control todefend against today’s sophisticated attacks.

The network that looks after itself

By teaming its new cloud offering with Cisco Application Centric Infrastructure (ACI),which automates network functions, Hutchinson Networks helps clients cut their ITmanagement costs.Discover how >

SecureChapter 5

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Small business organisations need security that’seffective and simple. Cisco offers suitable securitysolutions that are accessible everywhere and onevery device – from the network to the cloud. Wemake security less complex, providing a best-of-breed portfolio that’s tailor-made and designed forseamless integration.

Firewall security: Stay ahead of emerging threatsand gain collective security intelligence. CiscoFirepower next-generation firewalls provide anintegrated, single-box solution with superior threatprevention and mitigation for both known andunknown threats.

Email and web security: Cisco Email Security andCisco Web Security solutions offer industry-leading, real-time threat defence. Protect yourorganisation from web and email-borne threatsand help secure your network from targetedattacks.

Cloud security: Cisco cloud security provideseffective, powerful security and control so you canadopt the cloud with confidence. Gain visibility andprotection everywhere for your users, data, and theapplications you buy or build. And with Cisco’scloud-managed security, you get policyenforcement and threat intelligence that’s simpleto use.

Your business needs robust security solutions.

Your business needs robust security solutionsto protect your customer and business datafrom cybersecurity threats. Until now, securityleaders have taken one of two approaches:reluctantly settling for weaker, but manageableunified security solutions, or deployingstronger, disparate solutions that don’t fit orwork together.

These approaches create gaps, managementheadaches, and inefficiencies that attackerscan exploit. In addition, point solution featuresoften overlap, with redundant costs forunnecessary security functionality.

Advanced malware protection: Cisco AdvancedMalware Protection (AMP) combines prevention,continuous monitoring, and response capabilities inone security technology to defend against, andrapidly respond to, today’s most advanced attackson the network, web, email, and endpoints.

Data centre security: Our Secure Data CentreSolution gives you scalable protection, adaptability,and flexibility that’s dynamic and responsive toyour business. You get rapid provisioning,increased performance, and security intelligenceintegrated into the fabric of your data centre.

Secure mobility: Cisco AnyConnect® SecureMobility offers not just outstanding VPN services, italso provides security policy enforcement that iscontext-aware, comprehensive, and pre-emptive.Add Cisco Umbrella Roaming for seamlessendpoint protection, on or off the network.

Secure access: The Cisco Identity ServicesEngine (ISE) offers identity and access control thatgathers real-time contextual information fromnetworks, users, and devices. Now you can makeproactive network governance decisions to enforceintelligent, highly secure access policies acrossyour wired and wireless networks.

Security intelligence: Threat intelligenceexpertise can analyse and protect against bothknown and emerging threats. Talos™ developsthreat intelligence for Cisco security solutions,using a sophisticated infrastructure and systemsthat analyse unrivalled telemetry data from Ciscoand our robust open source community.

Technical support services

Far beyond basic warranty coverage, Ciscotechnical services provide you with the expertiseand extensive resources needed to evolve andgrow your network and your business. Our award-winning hardware and software support protectsbusiness continuity, improves operationalefficiency, and increases IT agility.

With Smart Net Total Care® (SNTC), you canreduce downtime with our fast, 24x7 experttechnical support and flexible hardware coverageprovided by the Cisco Technical Assistance Centre(TAC). This proactive support provides hardwarereplacement in as little as two hours, allowing youto focus on your business. It also offers integratedsmart capabilities that provide current, actionableinformation about your installed base, contracts,and security alerts to help make your supportworkflows more efficient.

Software Support Services (SWSS): OurSoftware Support Services help you maximise theperformance of your Cisco software and mitigatesecurity risks by keeping your software up to datewith the latest features, functionality, and securityupdates. They’ll help you resolve software issuesquickly and include maintenance, minor updates,and major application upgrades for Cisco ONE andCisco Collaboration software to protect yourinvestments.

Why Cisco for your business?

At Cisco, we believe the network is key to thesuccess of your business. We’ve been leading theway in networking for over 30 years. We deliver anaffordable, reliable, and secure infrastructure tomeet your needs.

Our Small Business solutions are simple and easyto deploy, manage, and scale. They are supportedby a global network of trusted and highly skilledpartners. Together with our partners, we provide

Making education available – andsecure – for all

Talis Business School in France offerscampus-based courses as well asdistance learning. It uses CiscoUmbrella™ proactive security tosupport the free exchange ofinformation and a bring-your-own-device (BYOD) policy.Discover how >

you with the visibility and insight you need toimprove your customer experience, fuel innovation,maximise efficiency, and minimise risk.

With Cisco, you gain peace of mindand investment protection throughbest-in-class TCO to support yourbusiness, your way.

Stay ahead of the curve

Staying ahead of market trends is vital to the success of your business. So how is your IT teamaddressing these top trends?

Cloud: Clouds offer flexible, on-demand IT service delivery. Moving to the cloud could give you moreoptions to meet user demands and grow your business. We and our partners can help you enhanceyour business with public, private, or hybrid clouds. The choice is yours.

Risk reduction: Your IT teams need to meet compliance requirements and implement new technology, allwhile keeping the infrastructure highly secure. We provide the IT security, resilience, and investmentprotection you need. Our partners can help you choose the right products to protect your network,secure your data, and reduce risk to your business.

Mobility: Engage in today’s mobile world of multiple devices and BYOD, anytime, anywhere. Createflexible work environments. Instantly gain access to the information you need and improve productivityacross departments, locations, and time zones.

We can help keep your business on the move while helping to secure your data, devices, andinfrastructure.

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