Mike & Sandy WaggettOwners

A Quick Bit About Us!• Website Design, Hosting, SEO & Social Media Company• 15 Years in this Business (which is ancient!)• Team of 7 employees• 800+ website clients across the country• 40+ social media clients• Own and operate a large online bridal store with a large social media presence and almost 10K Facebook fans• Conduct workshops regularly

GROW YOUR BUSINESS WITH FACEBOOK

1. Elements EVERY Facebook Page Should Have2. What Kind of Content to Post3. Tools To Make Your Posts Visual4. How to Access and Read Insights5. Promote individual posts & your page

TODAY YOU WILL LEARN

Techniques and tools used by the pros to build a social media

presence that will leave your Competition in the

dust!

GROW YOUR BUSINESS WITH FACEBOOK

TODAY YOU WILL LEARN

You already have a Facebook business page created.

GROW YOUR BUSINESS WITH FACEBOOK

ASSUMPTION

If you do not, go here:https://www.facebook.com/about/pagesFacebook guides you through the process step by step!

Is Facebook Still King?• 1.3 Billion users• 680 Million mobile users• Average time a day on FB – 28 min• 22% increase in FB users from

2012-2013• Average FB users “Likes” 80 pages• Every 20 minutes on Facebook, 1 million

links are shared• It is the largest Social Media

network on the planet

YOUR BUSINESSNEEDS TO “DO” FACEBOOKAND IT NEEDS TO

DO IT WELL!

“The more you hold back from BUSINESS

social media, the more your competition will

kick your ass.”~ Jeffrey Gitomer ~

FACT

Facebook (as well as other social

channels) is always changing … so get used to it, and be ready for it.

FACT

A Quick Tour of theFacebook Business PageLandscape

Current Business Page Layout

NEW Business Page Layout

ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE

A great cover photo & branded profile photo!

Profile Image180x180 is the Min SizeSquare Crops Work Best

Cover Image851x315 pixelsHi-Resolution Looks Best(because Facebook compresses the image)

ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE

A great cover photo & branded profile photo!

FREE TOOLS TO HELP YOU CREATEa great cover photo & branded profile photo!

PicMonkey.com Fotor.com

PicMonkey.com EASY &FREE!

ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE… a COMPLETE business profile!

Contact infoEmailWebsiteHoursLocationShort DescriptionCompany OverviewDescriptionGeneral InfoProducts

ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE… a COMPLETE business profile!

This is

where

you add and editpage info.

ELEMENTS EVERY FACEBOOK PAGE SHOULD HAVE… appropriate general settings!

This is

where

you add and editInfo.

OTHER “STUFF” YOU SHOULD KNOW

How to

AssignAdmins

Advanced stuff …

Apps : Things you can install to make yourFacebook page more interactive (Pinterest, Twitter,Blog, Sweepstakes, and more!

Suggested Edits: The audience of your Page can make suggestions to improve your Page's information. You can review and accept or decline the suggestions here.

Featured: You can feature “Likes” and “Page Owners”

Mobile: Facebook gives you an email address to send images to that automatically post to your page from your mobile device.

Banned Users: Creepers you’ve banned from your page.

WHAT KIND OF CONTENTTO POST ON FACEBOOKFOR BEST RESULTS

WHAT KIND OF CONTENT

NOT TO POSTIn your face selling.I am the best.My competition is bad.Just a web address.Polarizing topics.“Stolen” content.

WHAT KIND OF CONTENT

TO POSTUseful information.Company news.Inspiring messages.Testimonials.Industry news.Sales and specials.

GIVE VALUE(not value added)Be Authentic

*USE IMAGES For best visibility, use images that are 600 x 315 pixels

Facebook reports that photos, photo albums, and videos

get 120%, 180%, and 100% more engagement than text-only posts

* Most engagement occurs on a photo (LIKES & SHARES)* Text-only posts generate more comments* SOCIAL MEDIA IS SOCIAL Have conversations with your fans* Fill in the blank, caption this photo, ask a question* Link to your website when appropriate* Don’t auto-post

A FEW TIPS FOR GREAT POSTS

A FEW TIPS FOR GREAT POSTS

Manual post

with link, call to action,

and great graphic.

Auto-postfrom blog

tied to Facebook

page

vs.

IMAGE SITES TO HELP YOU CREATEa great posts with graphics & video!

Shutterstock.com

istockphoto.com

FREE TOOLS TO HELP YOU CREATEa great posts with graphics & video!

PicMonkey.com & Fotor.com

Animoto.com

(for video)

EASY &

FREE!

Animoto.com

Add photos

Add text

Pick your music

Call to action

Generate video!

SO WHO SEES MY POSTS?

FACEBOOK EDGERANKEdgerank … what Facebook decides that you see in your newsfeed,

Based on a mathematical formula, but in a nutshell, it shows more of what it thinks you like

Big change this year to reduce “spam” in feeds.

How to be seen?Content Origination Good, “Original” content will increase your visibility!

FACEBOOK EDGERANK CHANGE

So you can see whatKind of posts you should be making!

HOW TO OVERCOME EDGERANK?BOOST A GREAT POST!

HOW TO BOOST A POST

MORE WAYS TO GROW FANS & REACH

MORE WAYS TO GROW FANS & REACH

You can customize

ad further here.

Facebook Ads are great because you can really control the budget and tightly target the right audience for your business.

Consider

This!

20% text rule -https://www.facebook.com/ads/tools/text_overlay (FB grid tool)

“You’d be crazy to suggest that Facebook Ads have no discernible value to marketing goals. The cost is low. The exposure is high. All you have to do is decide what the right content is that you need to be spending those dollars on.”

~Phil Davis, Ciceron

USE INSIGHTS TO SEE WHAT’S WORKING

Time & $$$are limitedresources, souse insightsto make smartdecisions.

USE INSIGHTS TO SEE WHAT’S WORKINGSorted by “Clicks” on Post Sorted by “Likes” & “Shares”

1. Elements EVERY Facebook Page Should Have2. What Kind of Content to Post3. Tools To Make Your Posts Visual4. How to Access and Read Insights5. Promote individual posts & your page

What we covered today!

Action Items1. Go LIKE our Facebook page

http://www.Facebook.com/putthewebtowork2. Go make at least ONE improvement to your

business Facebook page today