grow your business with self promotion your...grow your business with self promotion share how self...
TRANSCRIPT
Grow your Business with Self Promotion
Share how self promotion can be most effective and result in amazing sales. Review the objective and the plan for distribution. Where to spend money for the best possible return on investment. Work in
groups to spark ideas and then share with the group.
Objectives and Distribution
• What are your goals? • Increased sales
• Market penetration
• Increased profits
• More awareness
• Seen as marketing expert
• Marketing dept. for hire
• Online marketing
• Top of mind
List of Actions
Networking • Within your professional sphere • Face-to-face • Networking groups • Professional meetings and conferences • Within your niche market • Web-based bulletin boards • Conference calls • Group coaching
List Of Actions
• Publicity • Press Releases o Announcements (moves, hires, contracts) o Brags (awards, appointments, achievements) o Special Events (seminars, speeches, appearances) • Publicity Events o Related to seasonal celebrations • Columns o Local newspaper o For corporate publications o For professional journals and trade association newsletters • Church or community newsletters • Radio Shows • TV shows (cable/local access)
List of Actions
Newsletters • Printed • Electronic • Solo or collaborations • Your own content or reprints, perhaps with your comments • Articles pertinent to your niche • Special offers (free samples, introductory offers)
List of Actions
• Web Site Frequently Asked Questions (FAQ) • Client Testimonials • Contact Info • Elevator Speech • E-commerce • Resource for clients and prospective clients • Archive of articles you've written • Links to useful sites • Client-only area (forms, proprietary info, assessments)
List of Actions
• Speaking • For free/nominal fees • Service clubs • Professional associations • Experimental Colleges • Business groups
List of Actions
• Collateral • Business cards • Brochures • Letterhead and envelopes • Welcome packet for new clients • Web site • Print newsletter
List of Actions
• Support Groups • Success Teams • Mastermind Groups • Marketing Club
• Seminars • Free introductory seminars • Seminars or workshops for organizations within your niche
List of Actions
• Advertising • Banner ads on Web sites • Newspapers • Magazines • Theater and other event programs • Calendars • Sponsorships • Special events • Sports teams • Cable TV/Local Access • Radio
List of Actions
• Direct Mail • Postcards • Personal letters • Fliers • Special offers • Announce changes • We've moved • New services • New products • New certification • New Web site • Show or seminar schedule • Reminders • Celebrations • Sales letters • For seminars • For products • Offering discounts
List of Actions
• Cross Promotions • Giving discount coupons/certificates to a complementary business • Cosponsor special events and promotions • Cosponsor with a non-profit organization • Affiliate programs
• Signs • On your place of business • At tradeshows or conferences • On your lapel! • Stickers!
Group Activity
• Products • Pens
• Plush
• Tools
• Apparel
• USB
• Drinkware
• Magnets
• Lanyards
• Bags
• Targets • Banks
• Construction
• Resorts/Travel
• Utilities
• Manufacturing
• Auto
• Retail
• HR
• Insurance
Thanks for sharing, enjoy the show!