grow your business with self promotion your...grow your business with self promotion share how self...

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Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective and the plan for distribution. Where to spend money for the best possible return on investment. Work in groups to spark ideas and then share with the group.

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Page 1: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

Grow your Business with Self Promotion

Share how self promotion can be most effective and result in amazing sales. Review the objective and the plan for distribution. Where to spend money for the best possible return on investment. Work in

groups to spark ideas and then share with the group.

Page 2: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

Objectives and Distribution

• What are your goals? • Increased sales

• Market penetration

• Increased profits

• More awareness

• Seen as marketing expert

• Marketing dept. for hire

• Online marketing

• Top of mind

Page 3: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List of Actions

Networking • Within your professional sphere • Face-to-face • Networking groups • Professional meetings and conferences • Within your niche market • Web-based bulletin boards • Conference calls • Group coaching

Page 4: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List Of Actions

• Publicity • Press Releases o Announcements (moves, hires, contracts) o Brags (awards, appointments, achievements) o Special Events (seminars, speeches, appearances) • Publicity Events o Related to seasonal celebrations • Columns o Local newspaper o For corporate publications o For professional journals and trade association newsletters • Church or community newsletters • Radio Shows • TV shows (cable/local access)

Page 5: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List of Actions

Newsletters • Printed • Electronic • Solo or collaborations • Your own content or reprints, perhaps with your comments • Articles pertinent to your niche • Special offers (free samples, introductory offers)

Page 6: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List of Actions

• Web Site Frequently Asked Questions (FAQ) • Client Testimonials • Contact Info • Elevator Speech • E-commerce • Resource for clients and prospective clients • Archive of articles you've written • Links to useful sites • Client-only area (forms, proprietary info, assessments)

Page 7: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List of Actions

• Speaking • For free/nominal fees • Service clubs • Professional associations • Experimental Colleges • Business groups

Page 8: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List of Actions

• Collateral • Business cards • Brochures • Letterhead and envelopes • Welcome packet for new clients • Web site • Print newsletter

Page 9: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List of Actions

• Support Groups • Success Teams • Mastermind Groups • Marketing Club

• Seminars • Free introductory seminars • Seminars or workshops for organizations within your niche

Page 10: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List of Actions

• Advertising • Banner ads on Web sites • Newspapers • Magazines • Theater and other event programs • Calendars • Sponsorships • Special events • Sports teams • Cable TV/Local Access • Radio

Page 11: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List of Actions

• Direct Mail • Postcards • Personal letters • Fliers • Special offers • Announce changes • We've moved • New services • New products • New certification • New Web site • Show or seminar schedule • Reminders • Celebrations • Sales letters • For seminars • For products • Offering discounts

Page 12: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

List of Actions

• Cross Promotions • Giving discount coupons/certificates to a complementary business • Cosponsor special events and promotions • Cosponsor with a non-profit organization • Affiliate programs

• Signs • On your place of business • At tradeshows or conferences • On your lapel! • Stickers!

Page 13: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

Group Activity

• Products • Pens

• Plush

• Tools

• Apparel

• USB

• Drinkware

• Magnets

• Lanyards

• Bags

• Targets • Banks

• Construction

• Resorts/Travel

• Utilities

• Manufacturing

• Auto

• Retail

• HR

• Insurance

Page 14: Grow your Business with Self Promotion your...Grow your Business with Self Promotion Share how self promotion can be most effective and result in amazing sales. Review the objective

Thanks for sharing, enjoy the show!