growing a business website: fix the basics first alertbox summary by: mike ramsey
DESCRIPTION
Design Priorities Communicate clearly Provide information users want Offer simple, consistence page design Use simple product photos Avoid super fancy technology that doesn’t add to the user experienceTRANSCRIPT
Growing a Business Website: Fix the basics First
AlertBox Summary by: Mike Ramsey
The BIG IssueAggressive Home Page Promo’sStore Finder IssuesIntrusive PPC advertisingUser’s not understanding the service
Design Priorities
Communicate clearlyProvide information users wantOffer simple, consistence page designUse simple product photosAvoid super fancy technology that doesn’t add to the user experience
Oh be wise….“YOU ARE NOT THE USER”
Test the site with “real” people who don’t sit in front of a computer and design everyday.