growing and innovating with sap - a midmarket perspective

0 Copyright 2015 FUJITSU

Human Centric Innovation

in Action

Fujitsu Forum 2015

18th – 19th November


Growing and Innovating with SAP – A Midmarket Perspective


Speakers

Volker Sommer, Principal Business Developer - SAP Go to Market, Fujitsu

Anastasios Karagiozidis, Director Sales, Fujitsu TDS GmbH


Some key data from the German IT Market


European IT Market 2015

Facts

Circa 148 million employees in EU (thereof circa 97 million in Small & Midsized Business/SMB*)

Circa 13 million companies in EU (thereof circa 5,2 million are SMB)

Circa 364 billion € IT Spendings (SW, Services, HW) in EU

Growth rate IT service market about 3 – 4 % p.a.

Germany is (after UK) the second largest IT service market in EU!

*SMB definition regarding recommendation of european commission: more than 5, less than 1000 employees)


German IT Market 2015

Germany as EU’s second largest IT market

Circa 37 million employees in Germany (thereof circa 27 million in Small & Midsized Business; >70%)

Circa 3,1 million companies in Germany

(thereof circa 2 million are SMB)

Circa 90 billion € IT spending (SW, Services, HW) in Germany

(thereof more than 35 billion € for IT Services)

Per employee in Germany IT Spending p.a. of 2.500.- €

(thereof circa 1.000.- € for IT Services)

Growth rate IT service market about 3 – 4 % p.a.

(Consulting and Integration about 4-5%, IT Operation about 2-3%)


German trends and drivers 2016

Industries/Verticals in Germany: 1. Manufacturing/Industry (19%) 2. Banking (17%) 3. Communications, Media (16%) 4. Government (14%) 5. Retail/Wholesale (10%) 6. Insurance (7%)

Trends and Drivers for IT Services: 1. Digitalization / Industrial Internet (Industry 4.0)

needs fast and flexible IT services! 2. Data Analytics

The “oil” of the digital world! 3. Security Services

to enable secure Data access 4. Private Cloud

as the foundation of Digitalization


Outsourcing in a nutshell “the digital business”


Trend: adding value

Added Value

high

low

Competence Specialist Generalist

Operation

Development

Technology

Specification

Concept / Process Design

Strategy

Today / Alteration

Future mode

Added Value

high

low

Competence Specialist Generalist

Eval

uat

ion

Com

pete

nce

Controlling a plurality of Provider

1st Generation Outsourcing / inhouse IT

Operation

Development

Technology

Specification

Concept / Process Design

Strategy


Digital Business Impact for Customers

Source: Gartner 03/2015

The journey goes to “Digital Business”

22% of organizational leaders say they are currently doing some form of digital business, resulting in higher IT investments.

Gartner defines digital business as the creation of new

business designs

that connect not only people and business, but also

connect people, business and things

(physical objects that are active players and contribute

to business value) to

drive revenue and efficiency.


SAP Data Center Evolution

Start to plan your strategic road map to the smart SAP data center

SAP Data Center Silos

Today (2015) Future (2020)

Smart “Software-Defined” Data Center

The future SAP Data Center…

…will focus on “workflow”, not on workload

…transforms and shifts itself towards a Software-defined Data Center

…is driven by global business continuity, data

center economics and the converge of mobility, big data and analytics

…will be managed by in-house managers and

external service providers


Smart SAP Data Center

Integrated Data Center dimensions – impact everywhere

Next level of differentiation & positioning: Integration and management of infrastructure/platforms through

“Software-defined anything”

Access to everything, all the time, from any device, from anywhere requires a Business Continuity and Disaster Recovery Management

Transition to new agile methods requires a fast / flexible mode of operation (bimodal), merging of development and operations and/or web-scale IT architectures

Fast implementation and CAPEX reduction through the use of standard components. DCIM as central management platform

The hybrid data center will evolve where growth is based on application criticality and location. Hybrid data center structures are using cloud, modular, colocation and managed services (Global Topology)

The smart data center requires new infrastructure solutions: Software to define integrated and disaggregated systems; In-memory computing and integration of Open Source (OpenStack)


Business flexibility and business transformation


IT Requirements Requirements of Business

Processes in Transition

Derivatives CIO Challenges Business

Management IT

reduce costs

increase agility

Improve Service-

Quality

reduce complexity

faster easier

cheaper better

Better SLA Less TCO

Innovation & efficiency of process

Flexibility Scalability Automation “Cloud Ready”


The continuous increase in efficiency of the service provider can be a driver for the reduction of the cost per transaction

Optimization in the course of time

costs

time

increase efficiency through service optimization (production, operation)

variabilization of costs

Var. costs Transaction- volume

time

Transactions

Var. costs

Continuous costreduction

increase

efficiency

Compensation of market volatilities


How to “run” … around the SAP Services


Fujitsu SAP Services & Infrastructure Offering

Server Storage Network Appliances (e.g. SAP HANA)

Virtualization

Infrastructure Orchestration and Security

Application Management

Industry Solutions

Managed Services (on premise)

Licences & Software Maintenance

Application Hosting & Private Cloud (off premise)

Company Core Processes Co

nsu

ltin

g Se

rvic

es

Inte

gra

tion

Ser

vice

s

Data Center

sales human

ressources accounting production logistics controlling


SAP Services

Business Solutions

Application management

Application Hosting & Private Cloud

Managed Services

Licenses & software maintenance

+ + +

■ Branch templates (e.g. process industry / retail)

■ Business Intelligence

■ Application support and enhancements

■ Interface Monitoring

Customizing and Software Further Development

■ Operation of SAP solutions (all modules)

■Databases incl. other C/S systems

Operation of SAP systems at customer's (Remote Service)

Added value for customer

Flexibility ■ Scaling ■ Individual modifications ■ Cost optimization thanks to

variations

Reliability ■ ITIL-based processes ■ Certified solutions ■ Secure IT operation "Made in

Germany“

Experience

■ High degree of customer satisfaction ■ Qualified employees

Con

sult

ing

ser

vice

s

Inte

gra

tion

Ser

vice

s


Values provided by Fujitsu Key Technologies

Managed by

FlexFrame Orchestrator

Software Virtualization Layer SAP LVM

Non-SAP

Oracle/ DB2/ SAP MaxDB/ SAP Sybase ASE & IQ

SAP HANA

OS VM

Server

Storage

Network

VM

Fujitsu Key Technologies & Features

Shared OS

SAP LVM

SW & HW virtualization

HA of IT and SAP services

Automation of DC tasks

Multi tenancy

Factory staging

Lifecycle management

Key Values

Reduce costs (Capex & Opex)

Increase agility

Improve quality of service

Reduce complexity

Private Cloud Readiness

Better support business


Industrie specific solutions

Optimization of Processes

Digital Enablement & Digitale Transformation

„Digitize“ Process Operations/operational Excellence

„Secure“ Business/Trust & com-pliance

NEW Data-based Business Models „Innovate“ Customer Experience & Touchpoints

„Reinvent“ Business Models

Digital Transformation

Business

Technology

Operation

Private Cloud

PRIMEFLEX for Cloud

Hybrid IT Managed Service

(Cloud + Trade IT with

Application transformation)

Multi-Cloud Managed Service

(Service and support

across multiple clouds)

Digital Transformation

(Customer and Business Lead

Transformation)

IoT Solutions

(New business services)

Big Data Solution

(New business services)

Application Transformation

(e.g. SAP-as a Service)

SaaS Enablement

(Business Solutions as an

E2E service)

Hybrid IT Digital Business Centric Infrastructure

Industrie 4.0

Worker Safety Predictive

Maintenance Cargo Tracking

Predictive Failure

Factory management optimization

Smart Retail Smart City Connected

Car

Fujitsu Digital Business Platform


Fujitsu’s Services around SAP …


Example: Fujitsu TDS – Datacenters in Germany

Fujitsu TDS DC Neuenstadt a.K. Fujitsu TDS DC

Neckarsulm

Germany


Certifications and quality standards

Information Security Management

• ISO 27001:2005 • BSI IT-Baseline Protection • VDA Prototype Protection

ITIL Operation-Processes • ISO 20000:2011

Process-Quality • ISO 9001:2008

Industry Specific Regulatories • KWG § 25a (Finance) • cGMP (Pharma, Food) • ISAE3402 (IKS)

SAP • SAP-certified cloud service provider • SAP-certified hosting partner • SAP-certified vHANA partner • SAP-certified application management provider

Approved Security & Servicequality


SAP Solutions from Fujitsu

Addresses fundamental IT challenges

Helps to better exploit the vast capabilities of SAP applications and databases

Supports the transition to SAP innovations such as SAP HANA and S/4HANA

Why Fujitsu?

Great Heritage, Leading Technology, Strong Market Position

Comprehensive global and regional SAP portfolio

Scientific cooperation e.g. Hasso Plattner

Institute

40 years of partnership with SAP

3,500 SAP specialists worldwide

Certified SAP Global

Partner

Global network of certified 100 data centers

SAP

Let your datacenter become a driver for business innovation and change

Better Easier Faster Cheaper

IT Business


SAP competence @ Fujitsu

SAP-Partnerships worldwide

SAP Global Services Partner

SAP Global Technology Partner

SAP Global Hosting Partner

SAP-Partnerships in Germany

SAP Hosting Partner

SAP-certified provider of cloud

services

SAP-certified provider of

Application management services

SAP-certified provider in SAP

HANA Enterprise Cloud

SAP Channel Partner Gold

We are the specialized SAP partner for individual customer requirements


Why Fujitsu for SAP?


Fujitsu Service Desk Center (> 30 languages)


Fujitsu’s Services around SAP … our references


References

SAP

Consulting

Application

Services

PRIMEFLEX

for SAP

Solutions

http://www.vpv.de/cps/rde/xchg/SID-2A703F5E-4220EFF3/internet/hs.xsl/index.html


Some of our references

Process- industry Production Service Provider

Financial Services Trading Retail Automotive

growing and innovating with sap - a midmarket perspective

Data & Analytics