growing up in the social web
TRANSCRIPT
Growing up in the Social Web
Dr. Jan-Hinrik Schmidt
Senior Researcherfor Digital Interactive Media
and Political Communication
Hamburg, 06.05.2009
Growing up in the Social Web Page 2 of 13
What‘s happening?
Commons-Based Peer Production (Yochai Benkler) Produsage
(Axel Bruns)
Convergence/ Participatory Culture
(Henry Jenkins)
Produsage (John Palfrey / Urs Gasser)
Growing up in the Social Web Page 3 of 13
What‘s happening?
Social Web lowers technical barriers for online-based…
www.flickr.com/photos/44029537@N00/12760664/
– Identity Management (Expressing one‘s ideas, experiences, personality) e.g. Blogs, YouTube
http://flickr.com/photos/mylesdgrant/495698908/
– Relationship Management (Articulating and expanding social ties and networks)
e.g. Facebook, ICQ
http://www.flickr.com/photos/axels_bilder/1267008046/
– Information Management (Selecting, filtering and distributing information and knowledge)
e.g. Wikipedia, Digg, Delicios
Growing up in the Social Web Page 4 of 13
Practices and developmental tasks
Practice Examples Developmental Task
Key Question
Identity management
Filling out a profilePublishing a VideoUpdating „MySpace Mood“
Self-Development Who am I?
Relationship management
Requesting/confirming a contactCommenting on a blogFollowing
Socialization What is my position within groups, networks, society?
Information management
Searching in WikipediaTagging a picture Rating a YouTube Video
General Orientation What is happening in the world?
• Why is Social Web so attractive for adolescents? Because it provides means to fulfill certain developmental tasks which are particularly pressing in adolescence.
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Our study
• But how exactly is the social web assisting and challenging the ways teenagers are growing up?
• 15-month-study on social web use of 12-24-year-olds
– combining focus groups, in-depth interviews, case studies and representative survey
(N=650; field phase: October 2008)
– commissioned by the Media Regulation Authority North-Rhine Westphalia (LfM)
– conducted by a team from the Hans-Bredow-Institute and the University of Salzburg
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69
69
58
5
38
2
34
1
8
3
0 20 40 60 80 100
Instant-Messaging
Online Communities
Listening to Music
Uploading Music
Reading Wikis
Editing Wikis
Watching Videos
Uploading Videos
Reading Blogs
Writing Blogs
Using the Social Web (in %, at least several times/week)
Growing up in the Social Web Page 7 of 13
Popularity of (selected) Social Web Platforms (in %; ever visited)
94,888,5
84,269,3
63,947,9
42,341,6
37,130,5
18,316,7
15,211,7
3,33,2
1,81,7
0 10 20 30 40 50 60 70 80 90 100
YouTube
Wikipedia
ICQ
MyVideo
SchülerVZ
MSN
Clipfish
StudiVZ
MySpace
Knuddels
Wer-kennt-wen
meinVZ
Lokalisten
MyBlog
Flickr
Second Life
Growing up in the Social Web Page 8 of 13
Popularity of Platforms (in %; at least once/week)
39,2
30,2
14,4
2,8
49,1
24,7
70,1
27
90,6
54,8
0 10 20 30 40 50 60 70 80 90 100
SchülerVZ
StudiVZ
MySpace
ICQ
MSN
YouTube
MyVideo
Wikipedia
Growing up in the Social Web Page 9 of 13
Popularity of Platforms (in %; at least once/week)
66
9,5
23
2,7
59,5
32,7
83,1
34,5
90,5
60,5
10,9
56,9
12,3
3,3
37
16,5
55,7
13,3
92,9
49,8
0 10 20 30 40 50 60 70 80 90 100
SchülerVZ
StudiVZ
MySpace
ICQ
MSN
YouTube
MyVideo
Wikipedia
15-17 21-24
Growing up in the Social Web Page 10 of 13
Social Networks on Social Network Sites
Those who do use Social Network Sites (~76%)…
Have an average number of friends of: 130
Have met most of them face to face: 85 percent
less than half face to face: 5 percent
Consider most of them as close friends: 15 percent
less than half as close friends: 62 percent
Social Network Sites help articulating existing weak ties.
Social Network Sites are training grounds for networking skills.
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Problematic usage (in %)
Have you ever… Total Male Female 12-14 15-17 18-20 21-24
… been bullyied online? 28 27 29 25 25 37 26
… been confronted with pictures of you which others uploaded without your consent?
13 14 11 8 11 17 14
… done things online others have protested against?
9 12 5 6 5 17 6
Growing up in the Social Web Page 12 of 13
Favorite communication channels (in %; green: most favorite channel; black: not suitable at all)
F-2-F Letter SMS E-Mail Phone IM SNS HP None
Arrange meetings, parties etc.
15,8 0,4 19,8 1,0 49,2 12,7 0,8 0,2 0,1
7,9 43,2 4,3 14,3 1,5 8,8 12,4 17,9 6,9
Chatting / Small talk with friends
44,0 0,2 2,1 0,6 33,1 17,6 2,0 0,2 0,2
2,2 38,4 18,3 13,3 1,8 8,0 8,9 19,5 5,8
Meeting new people
45,5 0,4 0,6 2,3 1,6 29,4 17,8 1,3 1,0
7,2 34,1 19,1 12,3 20,2 7,7 6,3 13,9 4,6
Flirting59,6 0,6 3,7 1,8 5,3 19,9 6,5 0,2 2,4
4,3 5,5 13,0 12,3 10,9 12,0 10,8 20,2 4,9
Breaking Up87,6 2,1 2,8 0,9 5,3 0,4 0,0 0,0 0,9
2,3 22,5 47,8 21,4 12,6 27,0 21,6 21,6 3,6
Growing up in the Social Web Page 13 of 13
Thank You!
Dr. Jan-Hinrik Schmidt
Hans-Bredow-Institute
Warburgstr. 8-10, 20354 Hamburg
www.hans-bredow-institut.de
www.schmidtmitdete.de
Download the White Paper (German) at
http://www.hans-bredow-institut.de/webfm_send/367