GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASS

Professor Jonathan Wallace

Director of Knowledge & Technology Transfer Faculty of Computing & Engineering

  Ulster  Business  Fes�val  Background.    Faculty  Track  Record  of  Business  Engagement  –  Generated  on  average  each  year  for  the  last  decade  over  

45%  of  total  annual  consultancy  income  for  the  University.  –  University  largest  number  of  FUSION  programmes  of  any  

Academic  Ins�tu�on  on  island  of  Ireland  and  Faculty  have  70%  of  the  University  programmes.  

–  University  largest  number  of  Innova�on  Vouchers  and  Faculty  have  over  1/3  of  University  total  numbers.  

  Importance  of  mul�disciplinarity.    Long-­‐term  partnerships.  

  97%  own  a  computer    94%  own  a  mobile  phone    76%  use  Instant  Messaging    69%  use  Facebook    56%  own  an  iPod  

  Digital  Na�ves  –  born  in  the  modern  digital  age.    Technology  is  infused  at  birth.  

Source:    h�p://www.ver�c.com  

Google  Glass  

Steve  Mann  -­‐  EyeTap  

Dr  Steve  Mann's  EyeTap  Digital  Eye  Glass  was  first  developed  in  1999  -­‐  13  years  before  Google  introduced  its  vaunted  Google  Glass  augmented  reality  technology.    Mann-­‐Wassell  law  for  New  York  Legislature  &  McVeillance  

Masterclass Schedule 10.15am to 10.20am – WWeellccoommee

Professor Jonathan Wallace - University of Ulster

10.20am to 10.40am – ‘‘WWhhaatt iiss tthhee FFuuttuurree ffoorr tthhee DDiiggiittaall EEccoonnoommyy??’’

Professor Maurice Mulvenna – University of Ulster

10.40am to 11.10am – ‘‘AA CCaassee SSttuuddyy iinn DDeessiiggnn && UUssaabbiilliittyy,, SSEEOO,, aanndd WWeebb AAnnaallyyttiiccss’’

Barry Adams – Pierce Communications

11.10am to 11.40am – ‘‘DDiiggiittaall AAddvveerrttiissiinngg’’

Naomh McElhatton – DANI 11.40am to 12.10pm – ‘‘UUnnddeerrssttaannddiinngg AAddwwoorrddss:: AAnn EEccoommmmeerrccee PPeerrssppeeccttiivvee’’

Jill Robb – Ambition Digital

12.10pm to 12.40pm – ‘‘SSoocciiaall MMeeddiiaa && EEmmppllooyymmeenntt LLaaww PPiittffaallllss’’ Aisling Byrne - Cleaver Fulton Rankin Limited

12.40pm to 13.00pm – PPaanneell QQ && AA

Dr Valerie Purchase – University of Ulster

13.00pm NNeettwwoorrkkiinngg LLuunncchh