Growing your business with food phootgraphy

Growing your business with food photographyFood photography made easy

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Growing your business with food phootgraphy

Add your photos. Grow your business.It’s a fact: food photography attracts more customers and drives more orders. So bring the right photos to your online menus with this simple guide. It’s everything you need to grow your business, one delicious photo at a time.

Why great photography matters

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Make a first impressionShow customers what your restaurant’s all about with beautiful photography of your signature dishes.

Boost sales by 30%Adding food photography to your menu page is shown to increase sales by 30%. So get snapping!

Enjoy greater visibility Unlock even greater advertising opportunities with Grubhub For Restaurants simply by adding food photos to your menu.

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Growing your business with food phootgraphy

How your photos appear on Grubhub

1

2

3b

4a

LogoPositioned at the top of your page right next to your restaurant name

Menu items Appears as part ofthe Most Popular dishes section

Header photoThe largest on yourpage and the firstthing customers see

1

2

3

Profile photo4

3a

Also appears next to each dish within yourfull menu

3b

4b

Appears on the homepage in therecomendations

4a

Appears next to your restaurants name onthe search results page

4b

3a

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Growing your business with food phootgraphy

3. Set the table

• Keep it simple by limiting glasses and utensils

• If you include takeout containers, use recyclables

2. Find your lighting

• Find a location with lots of natural light—near a window or outside—as it will help your food look its best

1. Prep the food

• Make the dish fresh and shoot as soon as it’s ready

• Place the food neatly on an interesting plate

• Add garnish for color and detail

5 steps to great food photography

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Growing your business with food phootgraphy

4. Get your camera• Grab a smartphone and open the

camera app

• Focus the image on your food by tapping the screen

• Remember to disable your flash before you shoot

5. Try different angles• Take photos from various angles

• Shoot dishes tableside and angle above for soups & salads

Examples of photos that all work

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Growing your business with food phootgraphy

Here are the don’ts to food photographyFollow these tips that help focus on the food and avoid distractions.

Don’t use neutral backgrounds. Floating food looks less appetizing when it’s missing contextual clues.

Don’t use plastic containers when possible.

Don’t include hands in the shot.

Don’t distract from the food. Food should always be the main focus.

Don’t use hard angles on food. Don’t use excessive arrangements. Food feels staged. Diners prefer more realistic photos.

7© 2017 Grubhub. All rights reserved.

Growing your business with food phootgraphy

Adding your photos to Grubhub

Now that you’ve got your photos, adding them to your Grubhub menu page is easy. You can add photos from any device with internet, like a desktop computer or even the phone you used to take the photos.

To add your logo, profile photo and header photo, follow the instructions here

For more tips and instructions, visit theLearning Center

To add your photos of your menu items, follow the instructions here