growing your clubs online - toastmasters.org.nz · • club presence online updated –website,...
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![Page 1: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/1.jpg)
“The art of life is a constant readjustment to our surroundings”Kakuzo Okakaura
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
![Page 2: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/2.jpg)
What To Expect:
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
• Quality Meetings Online
• Informing Your Audience
• Selling the Sizzle
• Optimising Your Website
• Utilising Social Media
• Online Advertising
• Follow Up
• Onboarding
![Page 3: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/3.jpg)
Setting Up Your Platform:• Choose an online videoconferencing facility which meets the needs of your Members
Zoom, Google Hangouts Meet, GoTo Meeting, Skype, Pexip, TeamViewer, Cisco Webex, etc
• Decide on Club Meeting Protocols
• Avoid unwanted interruptions - bombing
Meeting Content:• Welcome guests warmly
• Enjoyable and educational agendas planned
• Start and finish on time
Seeking Support:• Reach out to other Clubs/Members
Quality Meetings Online
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
![Page 4: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/4.jpg)
Club Members:• Platform and meeting information• Meeting protocols and roles • Roster / agenda / commitment
Online Connections:• Club presence online updated – website, social media, etc• Toastmasters connections adjusted
Visitors:• Agenda and visitors booklet• Introductions• Buddy them up
Informing Your Audience
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
![Page 5: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/5.jpg)
• Highlight the Benefits of Toastmasters in the Current Environment
• Online meetings in which you can connect with others safely
• A fun and supportive activity during lock down
• Become more comfortable communicating online
• Gain skills in communication and leadership
• Schedule Educational Content to Support the Sizzle
• Encourage members to do relevant Pathways projects
• Have fun meetings with variety
• Include educational presentations linked to the benefits
Selling The Sizzle
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
![Page 6: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/6.jpg)
• Search Engine Optimisation
• Content
• Architecture
• Tags and data
• Trust and authority
• Links in and out of site
• Personal and social connection
• Periodic Table of SEO Success Factors
• Google it
• Email me at [email protected]
Optimising Your Website
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
![Page 7: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/7.jpg)
Utilising Social Media
• Social Media Options
• Facebook – posts and events
• Meetup – group and events
• LinkedIn – posts and articles
• YouTube – video clips
• Neighbourly
• Blogs
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
![Page 8: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/8.jpg)
Online Advertising
• Some of the options available• Facebook advertising
• Stuff and subsidiary newspapers
• Neighbourly
• Linked In
• Google adwords
• Articles
• Things to consider• District promotions fund
• Combining with other clubs
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
![Page 9: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/9.jpg)
Follow Up
• During the Meeting• Online visitor book• Buddy them up• Ask them to speak• Find out why and where• Chat after the meeting
• Following the Meeting• Email or phone them within 48 hours• Provide additional information• Give them a point of contact• Follow up again if not at next meeting
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
![Page 10: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/10.jpg)
On Boarding
• Join Them• Membership application, payment and TI enrolment• Induction within the club• Celebrate
• Support Them• Assign a mentor• Pathways support• Involve them
• Roster Them• Icebreaker• Progressive roles• Programme educationals
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
![Page 11: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/11.jpg)
What We Covered:
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand
• Quality Meetings Online
• Informing Your Audience
• Selling the Sizzle
• Optimising Your Website
• Utilising Social Media
• Online Advertising
• Seeking Support
• Follow Up
• Onboarding
![Page 12: Growing Your Clubs Online - toastmasters.org.nz · • Club presence online updated –website, social media, etc • Toastmasters connections adjusted Visitors: • Agenda and visitors](https://reader034.vdocuments.net/reader034/viewer/2022042910/5f411dc9f4d9f4509d07b342/html5/thumbnails/12.jpg)
“The art of life is a constant readjustment to our surroundings”Kakuzo Okakaura
Growing Your Clubs Online – Webinar – 9 April 2020Stephen Preston, DTM – Programme Quality Director 2019/20 – District 72 – New Zealand