grown up digital chapter 1
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TRANSCRIPT
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Growing Up Digital
Chapter 1
part 2
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The BlackBerry “Prayer”
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How Did We Get Here?
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Generation - Lap
• Today, this generation’s kids (Net Geners) have lapped their parents in understanding, utilizing, and living with technology.
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Car Rental Story
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Net Geners & Learning
• Today’s generation has developed brains that are functionally different than those of their parents.
• A trend that will continue as technology becomes faster and faster.
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Family Org Chart
Dad
Mom
Child
Dad Mom
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8 Net Generation Norms
#1
• They want freedom in everything they do.
• They love to customize & personalize!
#2
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#3
• They are the new scrutinizers.
• They look for corporate integrity and openess when deciding what to buy and where to work.
#4
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• The Net Gen wants entertainment and play in their work, education, and social life.
#5
• They are the collaboration and relationship generation.
#6
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• The Net Gen feels the need…the need for speed!
#7
• They are the innovators.
#8