growth business through market...

BDB India Private Limited104, Pentagon 1, Magarpatta City, Pune 411 013, INDIATel : +91-20-3056 0700, Fax : +91-20-3056 0732Email : [email protected] Website : www.bdbipl.com BD

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BDB India Private Limited

BusinessGrowththroughMarketResearch

Market ResearchBusiness Consulting

Expanding Businesses-------SINCE -------

1989

BDB Brochure - Cover 2017_BDB Brochure2014 27/12/17 4:17 PM

AN INTRODUCTIONIn a large and developing economy the pattern of productionand consumption changes rapidly. Here, the ability to quicklyrespond to these changes determines the success of a businessenterprise. The marketplace is the interface between productand consumer. All market and customer driven businessenterprises therefore tailor their strategy, based on themarketplace.

As India’s leading Market Research and Growth Strategydevelopment company, BDB has a history of serving itsesteemed clientele for quarter of a century now, providing themworld class management inputs for spectacular success in theglobal marketplace.

Although we respect relevant foreign technology, we believe inour own education, training and wisdom, to analyze businessesand markets. We believe in the energy of youth. We also believein the innovation and creativity of youth, even if it has to betempered with the maturity and experience of age.

Today, intelligent and sustained hard work has set us apart. Wehave had the privilege of working for leading organizations whohave trusted us again and again - many of which are among thelargest business houses of India and the World. We haveparticipated in setting up new businesses and in expandingexisting ones. We have assisted in identifying new opportunityareas and in evaluating their short, medium and long termcommercial potential.

We have been involved in domestic markets as well as ininternational markets; in industrial as well as in non industrialmarkets. Our analysis has helped structure new organizationsand restructure old ones. BDB now has the unique distinction ofbeing the first Indian Market Research company to receive an ISO 20252:2006 certification.

BDB’s enduring success is due entirely to our valued clients andwell wishers, for their unflinching faith in our professionalism,ethics, dedication and in our scrupulous adherence to detail. We have constituted a fine team, whose talent and honesty ofpurpose is beyond compare. And we are here to stay.

Welcome to BDB. We look forward to working with you.

BDB’s enduringsuccess is dueentirely to our

valued clients andwell wishers, for their

unflinching faith inour professionalism,

ethics, dedicationand in our

scrupulousadherence to detail.

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Today, BDB is India’s leading MarketResearch and Growth Strategydevelopment company with agrowing international footprint.

When BDB was founded in 1989, thecompany was a specialized marketresearch facility, exclusively forIndustrial or B-to-B markets. Startingup in the industrialized region ofPune, Maharashtra, BDB broughtevery modern tool of marketanalysis and research to thedoorstep of the engineering andprocess industry.

The early 1990s were a time ofindustrial liberalization in India andthe need for cutting edge marketresearch was never greater. With

unwavering devotion to the scienceof market research, BDB began tobuild specialization across industries.By the end of that decade BDB hadbuilt an enviable portfolio ofspecialization in almost 15 industry verticals.

That decade was also one of exportawakening in India and manyambitious Indian businessenterprises were obtaining ISOcertification. Customer satisfactionmeasurement was an inseparablepart of the exercise and BDBdeveloped one of the finestanalytical packages for customersatisfaction measurement andanalysis. Ever since, BDB has beenthe undisputed leader in the

HISTORYToday, BDB is India’sleading Market Researchand Growth Strategydevelopment company.1


BDB hasbrought everymodern tool ofmarket analysisand research tothe doorstep of

industry.

Industrial customer satisfactionmeasurement space. BDB Q-SAMM® is a trademarkregistered division of the Company,exclusive to the science of customersatisfaction measurement andmonitoring.

As new clients continued to seekBDB’s services, the Companydeveloped market researchexpertise in pharmaceuticals,healthcare, construction machineryand agriculture sectors.

BDB remained steadfast in ensuringthat market research remained anapplied science and each marketresearch output resulted in a newand innovative strategy for ourclients’ significant growth in the

marketplace. By 2005, BDB waswidely recognized as a specializedprovider of failsafe strategies forgrowth of businesses throughincisive research and analysis. BDBhas developed a brand new modelof offering market research andconsultancy expertise in 15 independent industry segmentswhere it’s specific industryknowledge and research experiencebrought dramatic value to clients.

Today, in the second decade of thiscentury, BDB has more than 26 Business Research Divisions, aspecialized International AdvisoryCell, a team of highly talentedresearch professionals and agrowing list of customers.


VISION &MISSION

BDB shall stay steadfast onthe path of providingindustry with thorough andaccurate analysis ofcomplex businesssituations and continue todevelop ingenious roadmaps for rapid growth andenduring success in theglobal marketplace.

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Change is inevitable. The present marketscenario is going to change in the next 5 years. BDB is change ready to continue tounderstand market trends that will shape theIndustry in the future and move swiftly toprepare for what is to come.

In many ways, the current global economicturmoil has presented an excellent peephole into business enterprises because theirresponse to this circumstance reveals theirtenacity, flexibility and responsiveness toa crisis.

In this context, many know that Indianindustry and commerce directly serve acustomer base of over a billion Indians andindirectly millions more. Besides, not onlydoes India have vast natural resources, it is

also largely insulated from the after-shocks ofthe global economic turmoil. To top it all,there is the yawning and growing demandgap for virtually everything. Put thesetogether, and everyone agrees that Indianbusinesses will flourish, albeit after a smallperiod of numbness.

BDB shall stay steadfast on the path ofproviding industry with thorough andaccurate analysis of complex businesssituations and continue to develop ingeniousroad maps for rapid growth and enduringsuccess in the global marketplace.


IND

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RIAL

BUSINESS DIVISIONS3

• Electrical Power• General Engineering• Industrial Machinery & Machine Tools• Process Equipment• Hydraulics & Fluid Handling• Industrial Chemicals• Construction Equipment• Water & Effluent Treatment• Plastics & Composites• Industrial Automation

AGRI

CULT

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HEA

LTH

CAR

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CON

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• Automotive• Building Management Services• Electronics & Telecommunications• Industrial Consumables• Renewable Energy• Metallurgical• Textile Machinery• Oil & Gas• Marine

BDB

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MAR

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BDB

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INDUSTRIAL MARKET RESEARCH


BDB’s capability to analyze theelectrical industry has remainedunchallenged for years. BDB’sexperience includes consultingassignments in powergeneration, transmission anddistribution for virtually everyproduct or equipment :transformers, power cables, LT &HT switchgear, LT & HT motors,flame proof motors, lightningarrestors, energy metersdistributed automationproducts, turbo gensets,overhead conductors, lightingproducts, ring main units andmodular switches – just to namea few.

ElectricalPower

GeneralEngineering

Analysis of industrial growth andits impact on the consumption of

products like steel, weldingconsumables, construction

materials etc., are importantresearch areas that BDB has

accomplished over a span ofmany years for several clients.


Machine Tools have applications inseveral sectors like energy equipmentmanufacturing, automotive, consumerdurables, dies & moulds, earthmovingequipment, farm equipment, plasticprocessing (injection, blow mouldingand stretch moulding), aerospace,shipping and many others. BDB’sfamiliarity with every application sectoris the reason that the Machine Toolmanufacturing industry has trusted usto research their markets threadbareand devise new methods of growing.

IndustrialMachinery &Machine Tools

The process industry markets havebeen one of the oldest areas ofexpertise for BDB and large andsuccessful companies in India andabroad have used BDB’s services fordecades to research their markets.Whether it is instrumentation,controls, fluid systems, pumps andvalves, boilers, super heaters,pressure vessels and heatexchangers, decanters, large andcomplex process equipment,columns, towers, material handlingsystems in the process industry oranything else – just call BDB.

ProcessEquipment


Hydraulics & Fluid Handling

Hydraulic and pneumatic equipment find applications infactory environments, infrastructure, marine, construction

equipment and aerospace. Fluid handling systems includevalves and pumps, used in process engineering applications.

IndustrialChemicals

BDB’s formidable presence in this sectorhas been recognized by leading membersof the industry. Studies in this sectorinclude consulting assignments in thefield of industrial chemicals like thoseused in textiles, sugar, leather, paper andprinting. BDB has also carried out studiesfor essential oils, oleoresins and additivesfor food and specialty chemicals used incement, pesticides, fertilizers, pigmentsand polymers. BDB has developeduniversally acclaimed growth strategiesfor producers of benzoic acid, enzymes,starch derivatives, zinc oxide, fire retardantmasterbatches, titanium oxide, antimonytrioxide, caustic soda, ferro vanadium, thelist is endless.


ConstructionEquipmentBDB specializes in developing cutting edge growthstrategy for the construction machinery sector whichincludes equipment like backhoe loaders and cranes,dumpers, tippers, mining equipment, conveyors,compressors and engines. The most successful Indian andglobal manufacturers of construction machinery andequipment are on BDB’s client list.

Water andEffluentTreatment

BDB’s experience extends to all fieldsof Water and Effluent Treatment,

spanning effluent treatment plants,sewage treatment plants, aerators

and water treatment plants.


Studies related to engineering plastics and commodityplastics are BDB’s strengths. Plastic moulding equipment like

injection, blow moulding, extrusion lines, fiber glass as rawmaterial, composite products made out of SMC, DMC,

additives like masterbatches, fire retardant masterbatches etc., have been researched by BDB.

Plastics &Composites

Industrial automation has been one of ouroldest areas of expertise. Factory automation,

process automation, products like linearmotion products, robotics, flow control

measurement products etc are extensivelystudied and analyzed.

IndustrialAutomation


AutomotiveBDB’s unparalleled experience inthe automobile sector includesconsulting assignments in everyfield of motorized vehicles, be itregular two wheelers or passengercars, light commercial vehicles,heavy vehicles, special purposevehicles or even off highwayequipment like excavators. Incisiveand in-depth analysis of theautomotive aftermarket is alsoBDB’s exceptional strength.

BuildingManagementServices

BDB’s wide experience in theBuilding Management Services

includes electro mechanical andplumbing solutions, lighting

solutions as well as security &fire solutions.


Electronic components findapplication in factory automation,power sector, process automation andbuilding automation. High-endtelecom products that are used inswitching stations as well as cablingand telecom towers are also analyzedby BDB.

Electronics & Telecommunications

Industrial Consumables are broadlycategorized into products likewelding consumables, additives,paints etc. BDB has beenresearching these markets for years now.

IndustrialConsumables


BDB truly understands thegrowing potential in wind &solar industries. BDB’sexperience in wind turbines,generators, blades, electronicgear boxes and solar-thermalcomponent applications is remarkable.

RenewableEnergy

Metallurgical

BDB’s wide experience in themetallurgical industry spans ores,

minerals, mines, extraction andutilization of ferrous and non

ferrous metals and alloys. BDB’svery impressive client list includesintegrated steel plants, alloy steel

plants, strip mills, copper extractorsand converters, sophisticated

investment casting producers, coldrolled steel makers, re rollers,

aluminium foil makers, steel pipeand seamless tube companies,

large fabricators and many more.


Oil and gas industry has grown into one ofthe major sectors of Indian industry. There are several Indian and multinationalcompanies operating in this field offeringproducts and services in the fields ofSeismographic technology. BDB has carried out numerous studies for upstream,midstream and downstream areas in the Oil & Gas industry, including those forcomplex equipment and services that findspecific applications even in deep-sea drilling.

Indian Shipyards are getting their dueprominence in the global shipping industry.

India’s emerging ship building capability now includes designing and building merchant

ships, vessels for oil and gas, for defense andeven cruise ships for tourism. This industry also

has very well networked consultants, designers,specifiers and inspection agencies. BDB has

developed excellent research capability to carryout complex research assignments spanningthe entire range of equipment to automation

in the shipbuilding sector. BDB has carried outstudies related to ship recycling Industry in

India and is familiar with all the small, mediumand large shipyards in the country.

Spinning, weaving, finishing and integrated millshave all repeatedly chosen BDB to research their

markets for them. From cotton to polyester, fromstaple fibre to finished products, BDB has beenresearching these markets for years now. BDB

has analyzed trends in the textile industry fordifferent types of cloth, consumables, as well astextile machinery and its components. BDB has

also been consulted for analyzing the markets ofspindles, card clothing, processing machines, PSF,

denim, dyes & dye intermediates, enzymes andnumerous other textile industry subjects.

TextileMachinery

Marine

Oil and Gas


AGRICULTURAL MARKET RESEARCH


BDB offers proficient solutionsin the Micro Irrigation sector.

Our services include a widearray of studies on Pre and Post

Harvesting Equipment, MicroIrrigation Implements, Drip &

Sprinkler Systems, etc.

Farm equipment& implementsIndian markets for farm equipment andimplements are one of the most excitingand BDB has successfully executed verydemanding consulting assignments in thefield of sprinklers, pump sets, tractors,greenhouses, threshers, tillers and sprayers.Some of the world’s biggest farmequipment producers have trusted BDB todevelop an India market entry strategy for them.

Micro Irrigation


BDB has developed marketing strategiesby researching the fields of solublefertilizers, micro nutrients, phosphaticfertilizers and fungicides. BDB’s familiaritywith the markets of drip irrigationsystems, soil conservation, plantapplications and scores of otheragriculture related inputs is legendary.For hard wo rking market researchoutputs directly from the farmlands, allexperts trust BDB.

Agrochemicals& Fertilizers


HEALTH CAREMARKET RESEARCH

BDB has designed and conducted customized Healthcare MarketResearch studies for many of its clients. BDB specializes in studies relatedto Clinical Laboratory Equipment, Pathology Equipment, SurgicalProducts, Imaging Equipment, Medical Devices, Medical Equipment,Hospital Equipment and Furniture, Equipment for Radiology andMicrobiology etc. Large hospitals have also trusted BDB to evaluate theirfunctioning to find ways of improving patient care and recovery.


CONSUMER GOODSMARKET RESEARCH

Consumer durable manufacturers havetime and again trusted BDB’s talentedresearchers to develop a clever and failsafestrategy to expand their markets andenlarge their market shares in anextremely competitive marketplace. Formany years, BDB has been researching themarkets of refrigerators, washingmachines, fans, car air purifiers, window &split air conditioners, paints, furniture,watches, locks & latches, door closures,laminates, wooden flooring, light fittings,modular switches, cutlery, knives & scissorsand even ventilation products forintelligent buildings.

Identifying and studying the preferences,attitudes and behavior of consumers in acompetitive economy is the primeobjective of BDB’s Consumer GoodsMarket Research. White Goods, BrownGoods, Kitchen Equipment, BuildingManagement Products & Services, Air-conditioning Equipment, ConsumerDurables, Home Decorating &Architectural Products, Interior DesigningProducts, Stationery products andPersonal Healthcare Products are the mainareas of the research and studies(qualitative and quantitative).


INTERNATIONALMARKET RESEARCH

BDB’s International Market Researchassists in identifying, evaluating andcomparing potential foreign marketopportunities and developing amarketing plan. Advising on Market EntryStrategies, Location Identification andDistributor & Partner Identification is BDB’sprime expertise.

BDB has developed strategies to enterseveral overseas markets, includingMiddle East, SAARC region, South EastAsia, Europe, Australia, Africa and China.

BDB’s clients in South East Asia, Far East,the Middle East, Europe and the US havealso engaged BDB to evaluate the Indianopportunity before making investments.


DIRECT MARKETING

Increased Reach, Brand Building and creating brand awareness are themost important areas of study and research under BDB DirectMarketing division.

Brand Propagation and Lead Generation are most effectively achievedthrough BDB’s Direct Marketing techniques.

BDB DIRECT®


BDB Q-SAMM®Customer Satisfaction Measurement

and Monitoring Division

BDB Q-SAMM®works with clientcompanies to measure thesatisfaction level of their customerswith their products and services.Satisfaction is measured on bothabsolute and relative basis.

A “Satisfaction Index” works as astrategic tool to design incisivecustomer oriented strategies, togenerate more satisfied customersand consequently more business.

Other services of this division includemeasurement of Vendor Satisfaction,Employee Satisfaction, InternalCustomer Satisfaction, CustomerLoyalty, Brand Image and CorporateCommunication Effectiveness.


It has been our relentlessendeavor to enlarge the role ofconventional market research tofull-fledged Business Researchand we have been rewarded forour effort. Over the years, BDB'sclient base has expanded to covercompanies in all sectors ofcommerce.

In order to provide integratedmanagement solutions to ourclients, all our activities have to beclosely inter dependent. BDBtherefore has a loosely constituted

system of divisionalisation thatallows for freedom of thoughtwhile ensuring functional focus.Our divisionalisation has been aproduct of client need. Thissegregation has been madekeeping in mind the specificneeds of each of the activities.Extensive field investigation withadvanced analytical techniquesare routinely deployed to evolvean accurate quantitative andqualitative analysis. Experiencefrom several successful projectsare simulated for similar situations.

EXPERTISEBDB's strength lies inweaving differentaspects of business into awinning fabric..4


BDB's strength lies in weaving differentaspects of business into a winning fabric.

Customer Delight Cell has been anexperiment of our company which aims atproviding upgraded reports as frequentlyas the customer desires, at a fraction of theoriginal cost. Not only this, we also offer torenew or upgrade any research that a clientmay have carried out in the past ten years.


BDB boasts an admirable ClientList of almost three decades. BDBhas researched for clients in the‘Industrial World’. FromEngineering to IndustrialChemicals. From microinstruments to light, medium andheavy plant, equipment andmachinery. From products tosystems. Qualitatively andquantitatively.

BDB has had the opportunity ofworking with clients producingconsumer durables as well. BDBhas researched entire businessesfor an unending array of products;from small value home productsto top end commercial products

and services. Even soft analysislike Ad Impact measurement and such.

BDB has served discerning clientsin the Automotive Sector. Notonly for vehicles that are alreadyon the road, but futuristic vehiclesof visionary clients! BDB has researched the vast AutoComponents business, includingthe even bigger Aftermarkets.

Renowned MNCs, domesticcompanies large and small, andniche players have all utilizedBDB’s exceptional researchcapabilities time again.

CLIENTSGeography has neverlimited BDB.5


BDB also has clients with specificinterests in rural markets. Companies inthe Agriculture, Pharmaceutical andHealthcare Sectors. Spread all over thecountry, they range from specializedsingle product companies to those withmultiple product mix. From Fertilizermanufacturers to Animal Feedproducers. Harvesting machineryproducers to tractor makers.

A very impressive list of Corporateshave retained us to measure andmonitor their Customer SatisfactionLevels using BDB Q-SAMM®.

Geography has never limited BDB.BDB’s global clients include large andestablished American, European, SouthEast and Far East Asian Companies,who have praised BDB’s honest andforthright research effort.

All this accumulated expertise of BDB isnow at your disposal.


OUR PEOPLE - OUR TEAM

BDB has a team of young anddedicated qualified men andwomen, who support each others’strengths to deliver the bestprofessional output to clients.

This team comprises graduates inengineering, science, statistics orcommerce, many of whom havecompleted their post graduation inmanagement sciences. BDB alsohas recognized statisticians toprovide analytical back up.

K C Mani, the Managing Director ofthe company has had around 25 years of brilliant experience inmarket research and strategy.Apart from actively participating inevery assignment, his expertiseand counsel is available to eachmember of the company.

Our company believes inempowered executives.Intellectual growth is also animportant aspect of our executiveexpectation. Freedom to expresstheir professional talent isabundant.

BDB believes inempowered executives.Intellectual growth is alsoan important aspect of ourexecutive expectation. 6 OUR TEAM


BDB India Private Limited104, Pentagon 1, Magarpatta City, Pune 411 013, INDIATel : +91-20-3056 0700, Fax : +91-20-3056 0732Email : [email protected] Website : www.bdbipl.com BD

B/CO

RP/0

1201

8

BDB India Private Limited

BusinessGrowththroughMarketResearch

Market ResearchBusiness Consulting

Expanding Businesses-------SINCE -------

1989

BDB Brochure - Cover 2017_BDB Brochure2014 27/12/17 4:17 PM Page 1

growth business through market...

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