Alan O’Rouke

WorkCompass.com

Justin Mares

Traction

By @jwmares

@jwmares

@jwmares

@jwmares

@jwmares

It is very likely that one channel is

optimal. Most businesses actually

get zero distribution channels to

work.

Poor distribution—not product—is

the number one cause of failure. If

you can get even a single

distribution channel to work, you

have great business.

@jwmares

@jwmares

@jwmares

@jwmares

@jwmares

@jwmares

“The number one

reason that we pass

on entrepreneurs we’d

otherwise like to back

is their focusing on

product to the

exclusion of

everything else. Many

entrepreneurs who

build great products

simply don’t have a

good distribution

strategy. Even worse

is when they insist

that they don’t need

one, or call [their] no

distribution strategy a

‘viral marketing

strategy.’”

@jwmares

@jwmares

@jwmares

“A startup is a company designed to

grow fast. Being newly founded does

not in itself make a company a

startup. Nor is it necessary for a

startup to work on technology, or

take venture funding, or have some

sort of ‘exit.’ The only essential thing

is growth. Everything else we

associate with startups follows from

growth.”

@jwmares

@jwmares

@julescoleman

Hey, I’m

Founder &

Chief Product Officer

How to scale a product for

the sharing economy

2013

Uh… the internet?

How do you build a

product like ours?

Just follow this Reddit guide

We started by

from a book

We built Twitter

But we hadn’t built

Business Development

Customer Service

Data Analytics

Demand Management

Design

Engineering

Finance

Human Resources

Legal

Management

Marketing

Operations

Performance Management

Supply Management

Supply Recruitment

The code

Minimum

Viable

Product

We’d built 66% of an MVP

Minimum

Viable

Product

Minimum

Viable

Product

So we started

Minimum

Viable

Product

Meanwhile…

The sharing economy is

So where’s the

complexity?

They all involve

interacting in the real world

People are

You can have the most

perfect tech…

…but still

Every interaction has a

single point of failure

Our business is the

This can be built in a weekend This

can’t

80% 20%

We provide a utility

Utilities are

Good gosh, my water

supply company is awesome

– No one, ever

Our best customers

Instead of a feature request,

we get

How do we manage that?

How can we solve the biggest

as quickly as possible?

define quick != bad_code && no_testing

Do it right Do it right now

Do the right thing

Product manages the natural

between these demands

Minimal Viable

Process

Sprints slowed us

down

We feared valid

Re-prioritising is not

inherently bad…

…but it does need to

be managed

We use

Discovery

Wireframe

Build

User Acceptance

Testing

Deploy

Not everything is solved with

a

Sometimes microcopy is better

than a feature

Ease

Be

ne

fit

Ease

Be

ne

fit

We choose the top 20% of

ideas

80% 20%

Discovery

Wireframe

Build

User Acceptance

Testing

Deploy

A picture paints a thousand

words

It is infinitely easier to

criticise than to create.

– John McCormick

Discovery

Wireframe

Build

User Acceptance

Testing

Deploy

Week 1 Week 2 Week 3

Week 1 Week 2 Week 3

Feature Monday

Kaizen Friday

Week 1 Week 2 Week 3

Week 1 Week 2 Week 3

Feature Build

Discovery

Wireframe

Build

User Acceptance

Testing

Deploy & Measure

Have you really solved the problem?

Discovery

Wireframe

Build

User Acceptance

Testing

Deploy & Measure

Without metrics there can be no

Did we pick the right 20%?

So in conclusion…

Building an MVP is hard

Scaling a product for humans

is harder

Focus on solving

biggest edge cases

Embrace the 80/20

rule

Strive for the

Minimal Viable

Process

Measure the improvement

Thank You

@julescoleman

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