growth hacking - introduction and strategies
DESCRIPTION
Introduction to Growth Hacking. The workshop of Growth Hacking marketing I gave a Dublin web Summit 2014. Includes AARRR metrics, traction, product market fit, viral marketing and other goodnessTRANSCRIPT
1
GROWTH HACKING
General Assembly
@howardvk
Who am I?
@howardvk
Who am I?Irish, entrepreneur
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7
DEFINING GROWTH HACKING
The end goal of every Growth
Hacker is to build a self –
perpetuating marketing machine
that reaches millions by itself –
Aaron Ginn
8
DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
Foundations
13
DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
Platforms
17
DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•Rigorous optimization
•Deep understanding
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DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
Networks
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GROWTH HACKING
25
DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
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Find product market fit
‣Burbn
‣Optional
photo sharing
‣Watch user
behaviour
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GROWTH HACKING
28
DEFINING GROWTH HACKING
•Product Innovation
•Unique acquisition channels
•OPN’s
•Deep understanding
@howardvkStartupremarkable.com