growth hacking the new instagram

Chris Tweten | @ctwtn | http://ChrisTweten.com


1. GROWTH OF A GROWTH HACKER2. WHAT IS GROWTH HACKING?

3. THE SCIENTIFIC METHOD4. VIRAL MARKETING TACTICS FOR INSTAGRAM


GROWTH OF A GROWTH HACKER


MAYOR BOWMAN AND MICHAEL LEGARY


CLAWZ, 3D PRINTED NAIL JEWELRY


CHINACCELERATOR (SHANGHAI, CHINA)


Growth Hack | verb, noun1. experiment-driven

marketing


VIRAL GROWTH(USING THE SCIENTIFIC METHOD)


WANT TO KNOW THE #1 QUESTION I’MASKED ABOUT GROWTH?


WHAT TACTIC WOULD YOU USE TO GROW MY COMPANY?


IT HAS NOTHING TO DO WITH TACTICS


IT HAS EVERYTHING TO DO WITH PROCESS


WHAT WORKS FOR OTHERS…WON’T WORK FOR YOU


YOU NEED A GROWTH MACHINE

1.SCALEABLE 2.PREDICTABLE3.REPEATABLE


4 ELEMENTS OF A GROWTH MACHINE

1. Backlog (Brainstorm Growth Ideas)2. Pipeline (Experiments in Progress/Complete)3. Experiment Docs (Outline of Experiment)4. Playbook (Step by Step Guides)


HOW DO I DESIGN EXPERIMENTS?


OBJECTIVE: WHY ARE WE EVEN DOING THIS?


HYPOTHESIS: IF SUCCESSFUL, [VARIABLE] WILL INCREASE BY

[IMPACT] BECAUSE [ASSUMPTIONS]


IF SUCCESSFUL, FOLLOWERS WILL INCREASE BY 5%

BECAUSE 30% OF PEOPLE I FOLLOW WILL FOLLOW BACK.


YOU’VE HEARD OF AN MVP BEFORE…


…LET’S FIND OUR MVT(MINIMUM VIABLE TEST)


THERE ARE 4 ESTABLISHED TACTICS IN INSTAGRAM

GROWTH


1. STRATEGIC PARTNERSHIPS2. FOLLOW / UNFOLLOW

3. ENGAGEMENT4. HASHTAGS


#1: STRATEGIC PARTNERSHIPS

S4S


MVT: ASK YOUR FRIENDS


ASK YOUR FOLLOWERS


HOW DO I KNOW S4S WORKS?


THIS IS HOW TO TEST S4S FOR A SPECIFIC PARTNER


IT WORKED…NOW WHAT?


#2: FOLLOW / UNFOLLOW


FOLLOW YOUR TARGET AUDIENCE…

30% WILL FOLLOW BACK.


UNFOLLOW THOSE WHO DON’T FOLLOW YOU BACK.


INTERACT WITH PEOPLE RIGHT BEFORE UNFOLLOWING THEM


FIND THE PEOPLE MOST LIKELY TO FOLLOW YOU BACK


#3: ENGAGE WITH YOUR TARGET AUDIENCE


LIKE THEIR PHOTOS.COMMENT WITH QUESTIONS.


#4: HASHTAGS – HOW TO FIND THE BEST ONES FOR YOU


DIVIDE YOUR CONTENT INTO DIFFERENT CATEGORIES


FIND GENERAL TAGS AND TAGS SPECIFIC TO EACH CATEGORY


USE A MIX OF HASHTAGS IN TERMS OF POPULARITY

(50K TO 1.2 MILLION FREQUENCY)


YOU CAN USE UP TO 30 TAGS PER INSTAGRAM POST


F i n


FOLLOW ME @CTWTN

growth hacking the new instagram

Presentations & Public Speaking