growth metrics - koen goudriaan
TRANSCRIPT
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Growth Metrics
Koen Goudriaan
May 2016
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The right metricpa
gevi
ews
time
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The right metricpa
gevi
ews
time
= Total number of sales
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Vanity vs Actionable
Downloads Daily Active UsersUnique VisitorsDownloads Unique Visitors Daily Active Users
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Key Performance Indicator
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6 Agile Innoleaps – December 2015
Product
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Customer Acquisition Cost
Total spend for customer acquisitionTotal number of customers acquired
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8 Agile Innoleaps – December 2015
Product
€
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Life Time ValueTotal revenue - CAC
LTV : CAC3 : 1
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Calculating Customer Acquisition Cost
Life Time Value
€99
= CAC?
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11 Agile Innoleaps – December 2015
Product
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Viral Coefficient (K)
K
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Viral Coefficient (K)
K 0.5
2
1
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14 Agile Innoleaps – December 2015
Product
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Churn Rate
% of customer stop using your product
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Churn Rate
% of customer stop using your productYearly5-7 %
Monthly
0.42-0.58 %
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Churn Rate
% of customer stop using your product 1/200Monthly
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Thank you