Index

What is woot ? Marketing strategy. Promotional tools. Competitors of the business. Business traffic. Community Swot analysis .

What is woot ?

Introduction Founded by MR. Matt Rutledge. Started in July 2004. Woot is 25th fastest growing company in US

Market. Woot has unique concept ,one day one deal

in single type of product .(24X7 ). The company has 30 lac. Registered

Customer. US e-commerce to reach $156 billion in 2009 Current profit of the company is VB$ 41.78.

Marketing strategy

One day one deal concept. One site forums & online forums . News letter & reminder. Today side deal. tie-up with other.

Competitors of business.

Woot`s competition in Retail sector.

Woot's competition in: Internet and Catalog Retailers .

Retail sector.

Retail Sector Industry Forecastfrom Hoover's/D&B subsidiary First ResearchThe output of retail trade in the US is forecast to grow at an annual compounded rate of 2 percent between 2008 and 2013. Data Sourced: December 2008.

Internet and Catalog Retailers

Internet and Catalog Retailers Industry Forecast from Hoover's/D&B subsidiary First Research The output for US retail sales, which includes internet

sales, is forecast to grow at an annual compounded rate of 4 percent between 2008 and 2013. Data Sourced: December 2008

Retail Sales Growth Fairly Weakens Then Levels First Research forecasts are based on INFORUM

forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.

First Research Industry Growth RatingThe First Research Industry Growth Rating reflects the expected industry growth relative to other industries, based on INFORUM's forecasted average annual growth for the combined years of 2009 and 2010.

Promotional tools

Marketing style :- Special event :-

Woot off :-This type of event happen on April fool`s (2008) day.woot is offering a same product repeatedly except for a brief period.

Bag of crap :- it means random crap. BOC contains at least three items sold whose value & quality are not guaranteed . but sometimes expensive items are included. The BOC typically triggers thousands of order requests and sells out within seconds.

2 – for –Tuesday :- Since January 10, 2006, Woot has two-packs of products every Tuesday. Woot has used this day to offer quantities greater than a 2-pack, such as 3-for-Tu3sday, 4-for-Tue4day, 5-for-Tue5day, 6-for-Tue6day, or 10X-Tuesday

Others events :- On September 12, 2007, Woot entered into a partnership with Yahoo! and created a new site, sellout.woot.com .winewoot.com,kidswoot.com, dealwoot.com,shirtwoot.com.

Business traffic

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List of the Competitors

Ebates.com Swoopo.com Deal comet Ideeli Shnoop.com Yugeter Thing fling Bling daily 1saleaday Smart bargains Grocery shopping network

Key topics at Community & blog

function of community & blog.comments

• related to product features.• Shipment.• Time consuming for delivery order.• New offers.

Opinions. develop a new product. Improve the quality of work life.

Experiences. goods and services .

share technical knowledge.Audio broadcast in mp3

Swot analysis.

Strength :-New concept has been launch like one day one deal.

Tie- up to other site.Good search engine .Good internal Linking is available for all the page`s .

Large range product at cheaper rate.Within 3 click from the main page.Using a different promotional tools every day like one hour watch deal @ ewatches.com.

Swot analysis

Weakness :- Only 3 items you to buy. The BOC

contains at least three items whose value and quality are not guaranteed, ... Due .to state legislation.

Product cant be repeated in another time, due company loss the consumer.

Company is tie -up only one shipment company (Fedx.co.) in US market.

Deal in limited product like one day one deal is this case company loss the customers .

Swot analysis

Opportunity :- Find out the another shipment company and tie

–up with them.so company send a goods at time.

Such items shall be repeated ,when a consumer has been demanded.

Traits :- Keep the observation of all competitors' like

buycom, amazon.com. Deal price aren`t a great. So much, because

company generally deal in single type of product.