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Page 1: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc.

GROWTH OPPORTUNITIES INCONVENIENCE RETAILING

Prepared for:

Page 2: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc. 2

❶ Retail foodservice evolution

❷ Who is the retail consumer?

❸ Exploring preferences

❹ Retailers vs. restaurants

❺ Key takeaways

Agenda

© 2017 Technomic Inc.

Page 3: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc.

RETAIL FOODSERVICE EVOLUTION

3

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© 2017 Technomic Inc. 4

Several factors have fueled the growth of the supermarket + restaurant hybrid

Economy

Lifestyles

Demographics

Foodies

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© 2017 Technomic Inc.

Market Bistro by Price Chopper

© 2017 Technomic Inc. 5

Page 6: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc. 6

Foodservice segment performance 2016

8.6%7.9%

7.8%

7.5%

5.3%

5.2%

4.8%

4.8%

3.9%3.9%

3.5%

Supermarket foodservice

Senior living

Catering

Fast casual

Lodging

Fine dining

Hospitals

Recreation

C-store foodservice

Fast food

Full service restaurants© 2017 Technomic Inc.

Page 7: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc.

QUALITY

AMBIANCE

HEALTH

STORE REVAMPS

SUPERMARKET

TRENDSFLAVOROf the 36% of consumers

who are buying prepared foods more often, 65% say it’s because of convenience

7Source: RMS Insights State of the Industry, 2016

CONVENIENCE65%

© 2017 Technomic Inc.

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© 2017 Technomic Inc. 8Source: Q2 2016 C-Store MarketBrief

C-STORE

TRENDSAmong hot-food consumers, 62% purchase breakfast and 76% buy snacks at least once a month

MADE-TO-ORDER

HIGH-IMPACTLTOS

TECHNOLOGY

BREAKFAST62%

COFFEE

SNACKS76%

© 2017 Technomic Inc.

Page 9: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc. 9

Tier descriptions: c-store foodservice

BASIC o Traditional hot/cold beverageso Limited roller grill, grab-and-go, condimentso Limited merchandising/signage

PREMIUM o Some specialty beverageso Broader roller grill, grab-and-go, condiment offeringso Prominent FS merchandising

SUPER-PREMIUM o Made-to-order, on site preparationo Fresh, quality ingredientso FS a focal point of store design

© 2017 Technomic Inc.

Page 10: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc.

Wawa

10© 2017 Technomic Inc.

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© 2017 Technomic Inc.

C-store foodservice evolution

88% 9% 3%

Basic Premium Super-premium

-2 +2 -YEAR OVER YEAR CHANGE

11© 2017 Technomic Inc.

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© 2017 Technomic Inc.

WHO IS THE RETAIL CONSUMER?

12

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© 2017 Technomic Inc. © 2017 Technomic Inc. 13

HEAVY USERS Living withspouse/partner

Millennials

Middle-income$50K-99K

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© 2017 Technomic Inc. © 2017 Technomic Inc. 14

THE NEXT HEAVY USERS?

Minorities

Gen Z

Higher-income$100K-150K

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© 2017 Technomic Inc.

ETHNICITY

Asian—85%Black/African American—77%Hispanic—73% Caucasian—65%

GENERATION

Millennial—85%Gen X—76%Gen Z—67%Boomers—60%Matures—47%

Male—73%Female—67%

Once a week or more

70% overall

15

Frequent c-store foodservice customer skews…

Base: 2,000 consumers aged 16+

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© 2017 Technomic Inc.

Retail FS attribute importance

92%Store is clean 91%

Taste/flavor of the food

90%Food

quality

88%Convenient

location/ access

88% Good valuethrough low

prices

16

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© 2017 Technomic Inc. 17

Rutter’s Farm Stores

© 2017 Technomic Inc.

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© 2017 Technomic Inc. 18

Swiss Farms

Page 19: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc.

RETAILERS VS. RESTAURANTS

19

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© 2017 Technomic Inc. © 2017 Technomic Inc.

56%Overall agree

67% of millennials agree

20

“Convenience stores are just as capable as restaurants in offering fresh foods and beverages”

Page 21: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc.

Speed of visit

C-store

53%LSR

52%

Beverage quality

C-store

50%LSR

50%

Coffee quality

C-store

46%LSR

44%

21

C-stores ON PAR with LSRs on convenience, beverages

Page 22: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc. 22

LSRs win big on food

Food taste/flavor

LSR — 62%C-store — 43%

Food visual appeal

LSR — 55%C-store — 41%

Food quality

LSR — 59%C-store — 40%

Craveable items

LSR — 47%C-store — 34%

Page 23: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc.

KEY TAKEAWAYS

23

Page 24: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

© 2017 Technomic Inc. 24

Conclusions

Know your target audience1Leverage your strengths2Play up the experiential factor3Strategize across mealparts4

Page 25: GROWTH OPPORTUNITIES IN Prepared for: CONVENIENCE … · 2017-06-13 · 8.6%. 7.9%. 7.8%. 7.5%. 5.3%. 5.2%. 4.8%. 4.8%. 3.9%. 3.9%. 3.5%. Supermarket foodservice. Senior living. Catering

Questions?

312-876-0004 | [email protected] | technomic.com

AIMEE HARVEYManaging Editor, Retail [email protected]


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