grp2 secc aw

8/10/2019 Grp2 Secc Aw

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Group 2 ABHISHEK KUMAR

ADITI MEHTA ADITYA NAGRARE

ANKIT GOHIL

KRITEE SINHAMASIULLAH KHANRAGHAVENDRA RSAURAV MAITRA

American Well


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SWOT ANALYSIS


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STRENGTHS

First -mover advantageMany to many platform- Can be delivered from

any place and at any time.Focus on immediacy, convenience, quality andchoice.Cost effectiveness -This is for both customer and

insurance companies.


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WeaknessLimited medical services can be offeredConflict of interests between insurancecompanies and delivery network markets withrespect to noninsured patients.


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OpportunityBooming Healthcare industry growth at 72%

As per survey, 74% respondents want tocommunicate with doctors using e-mail, but only4% actually doing so.Rising physicians online communication

23% in 2001 to 36% in 2008

Market opportunityHospitalRetail chainPharmacy clinics


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ThreatsCurrent competitorsRelayHealth, Medfusion, TelDoc, CiscoTelePresence

Offline :Nurese Practioners, MinuteClinicData Security ThreatsLoss of opportunity if a similar product asTeamEdition is launched by competitors.


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5C ANALYSIS


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CUSTOMER1. Patients: need quality services at lower transaction

cost2. Doctors: need flexibility in practicing with less

infrastructure3. Insurance companies: opportunity to expand customer

base4. Employers: reduction in absenteeism and increasing

productivity of their employeesCOMPANY1. Has the potential to serve a wide range of customers

with flexibility and in real time.COMPETITION1. Tele-medicine services: relay health, medfusion,

telaDoc, cisco TelePresence2. Offline services: nurse practitioners, minuteClinic,

rediClinic, take care clinic


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COLLABORATERS1. Insurance companies2. EmployersCONTEXT1. Used to facilitate the interaction between doctors and

patients beyond geographical boundaries.2. Compatible to HIPPA addressing privacy and security

risks stemming from increasing use of electronicchannels.


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Value additionInsurance companies

1. Significant savings(saves insurers $3.36 per-patient per-month)2. Open door to nonmembers generate revenue from market they

never pursued before3. Can facilitate dialogue with potential new clients often covered by

competition.4. Increase goodwill with their members5. Aligning their financial incentives with those of physicians

Doctors/Physicians1. Savings on infrastructure2. Can get patients beyond their state also

Patients1. Medical consultation at cheaper price(9.3% reduction on cost per-

member per-month)2. More choices

3. Immediate services


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Hospital

-Expedition of patient visits and overall efficiencyimprovement

Retail chain-Boosts patients perceptions of the legitimacy of retail clinics

Pharmacy clinics-Freedom to ask questions at any time, from any place

Employers-Boosts employee satisfaction and improve retention

-Higher employee productivity


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THANK YOU

grp2 secc aw

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