grup 3 (2)
TRANSCRIPT
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MARKETING SURVEY ON BAJAJ PLATINA
Abhilash Anees
AjayArathiAnnie
IndulekhaShilpa.M
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. Bajaj Auto is a major Indian automobile manufacturer.
.It is India's largest and the world's 4th largest two- and three-wheeler maker.
.“Bajaj platina is a superb Example of redefining “the Indian motor cycle”
Introdoction
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Engine 4 stoke, single cylinder natural air cooled. Bore * stroke 53.0mm X45.0m Engine displacement 99.27cc Compression ratio 9.5 0.3 Idling speed 1300150 R.P.M ( in warm condition) Maximum Net power
Technical specification:-
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603K.W @ 7500 R.P.M. Maximum Net Torque 8.05 N.M @ 4500 R.P.M. Ignition System. Digital C P I Spark Plug Champion PRZ9HC. microUR3AC. Spark Plug gap 0.6 to 0.7 M.M
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Fuel 13.0 liter Reserve 2.5 liter Usable reserve 1.75 liter
Fuel capacity
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It has superb advantages of engine type 99.27 cc which makes a good road to be ruled by the platina vehicle.
Comfort is a very important aspect on vehicle the Bajaj platina is extended high speed riding on the road.
super mileage. When it come to brakes the front wheelers
provided with hydraulic dise brake which enable with rider to stop the bike effectively.
Advantages of Bajaj platina
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Easy handling and braking. Upright and relaxed riding posture. Bigger dimensions improve stability and ride
quality. Wheelbase is four centimeter longer than CT-
100. L shaped kick start easier than C shaped ones. Longer front forks. 130 mm drum brakes (optional) for both front
and rear wheels.
Comfort:-
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Premium alloy wheels:- “New aluminum alloy die cost wheels are
fitted on Bajaj platina up grade bike” Double shock absorbers:- Enhanced damping action of rear suspension. Give smooth ride on extreme road conditions. Superb mileage:- The platina gives a wonderful mileage it gives
108 KM/liter
Special features
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Ride control switch allows fuel saving mode. Proven highest mileage in 100cc category. Four stroke air cooled single cylinder 99.27 cc
squared under engine burns fuel more efficiently and generates more power and better torque.
Low end torque aids in gaining high mileage, Fuel gauge allows greater control over fuel
consumption. Tires are good and long lasting. Low maintenance costs. Unique oil indicator.
Mileage and economy.
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Dear Sir, we are happy to introduce ourself as studying 1st
year M.B.A in SNES IMSAR college in CALICUT. we have undertaken a marketing research entitled “marketing of Bajaj Platina” in Calicut city” with special reference to Kvr Bajaj”
Could you speak a few minutes in answering the
following questions? The information given by you will be used only for our academic purpose your identity will be kept confidential.
Thanking you
Questionnaire
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Please mention whatever [ ] applicable. Name : Address : Qualification : S S L C b) P.U.C. c) Graduation d) Post graduation 4) Occupation a) Student b) Business c) Profession e) Employee Other’s please specify___________________ 5) Income of family per month.
a) Below 5000 b) 5000-10,000 c) 10,000-15,000 c) 15000 & above
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6) Do you have any two wheelers (Bike?) a) Yes b) No 7) If yes which bike you are having a) Bajaj Platina b) Hero Honda d) Passion d) Pulsor e) other 8) If you have Bajaj platina how did you come to know about this
product? a) Advertisement b) dealer c) Friends d) News papers 9) What factor do you consider while purchasing Bajaj Platina vehicle? a) Price b) Brand image c) Performance and mileage d) Design and outlook e) Technology f) other 10) What is your opinion about the price of Bajaj Platina a) High b) Reasonable c) Low 11) Do you find any superior factor in Bajaj Platina against other? a) Yes b) No
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12) If yes which superior factor do you consider?
a) Performance b) Low priced c) After sales and service d) Outlook and design e) other
14) If no which inferior factor.A) Highly priced b) Low mileagec) Pick up d) Low pick up e) other
18) Do you recommended this brand to the potential buyer
a) yes b) No
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Qualification No. of respondents Percentage
S.S.L.C 5 10
P.U.C. 6 12
Graduation 36 72
Post graduation 3 6
Total 50 100
ANALYSIS AND INTERPITATION OF SURVEY DATA Table showing the qualification of the respondents
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S.S.L.C P.U.C. Graduation Post graduation Total 0
20
40
60
80
100
120
140
160
10 12
72
6
100
percentageNo. of respondents
Graph showing the qualification of the respondents.
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Occupation No. of respondents PERCENTAGE
Student 30 60
Business 11 22
Profession 5 10
Employee 4 8
TOTAL 50 100
TABLE 2 Table showing occupation of the respondents.
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1 20
20
40
60
80
100
120
30
60
510
48
50
100
OccupationStudentBusinessProfessionEmployeeTotal
Graph showing occupation of the respondents.
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Income in rupees No. of respondents Percentage
Below -5000 14 28
5000-10.000 15 30
10000-15000 7 14
15000 and above 14 28
Total 50 100
Table 3Table showing the income per month of respondents :-
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14
15
7
14
50
No. of respondents
Below -50005000-10.00010000-15000 15000 and aboveTotal
Graph showing the income per month of respondents :-
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Source of information No. of Respondents Percentage
Advertisements 30 60%
Dealer’s 10 20%
Friends 7 14%
News papers 3 6%
Total 50 100
Table showing the classification of recordation’s on the basis of source of information
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Adver-tisements
Total0
10
20
30
40
50
60
70
80
90
100
60% 20% 14% 6%
10000%
No. of Respondents Percentage
Grapf showing the classification of recordation’s on the basis of source of information
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Factors No. of respondents Percentage
Price 6 12
Brand Image 6 12
Performance 19 38
Outlook and design 13 26
Technology 6 12
Total 50 100
TABLE 5Table showing the influencing factor
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1 20
20
40
60
80
100
120
140
160
180
200
50
100
TotalTechnologyOutlook and designPerformanceBrand Image Price Factors
Graph showing the influencing factor
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Price No. of respondents Percentage
High 12 24
Reasonable 36 72
Low 2 4
Total 50 100
Table 6 TABLE SHOWING CONSUMER OPINION REGARDING PRICE
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THE GRAPH SHOWING CONSUMER OPINION REGARDING PRICE:-
36
50
Reasonable
Low
Total
high
12 2
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Factors No. of respondents Percentage
Highly priced 1 2
Low performance 1 2
Outlook and design 4 8
After sales and service 3 6
Total 9 6
Table 7 The Table showing the inferior factor in platina
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The graph showing the inferior factor:-
0
1
2
3
4
5
6
7
8
9
1 1
4
3
9
2 2
8
6 6
No. of respondentsPercentage
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Opinion No. of respondents Percentage
Yes 25 50
No 25 50
Total 50 100
Table no.8 graph showing consumer opinion regarding complaint in “Bajaj platina”
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Yes No Total0
20
40
60
80
100
120
50 50
100
PercentageNo. of respondents
graph showing consumer opinion regarding complaint in “Bajaj platina”
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Opinion No. of respondents Percentage
Satisfactory 44 88
Un Satisfactory 6 12
Total 50 12
TABLE 9 Table showing satisfaction and un satisfaction of respondents
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Satisfactory
Un Satisfactory
Total
0 20 40 60 80 100 120 140
88
12
12
No. of respondentspercentage
Graph showing satisfaction and un satisfaction of respondents
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The majority of consumers are students.
Majority of consumer’s opinion about Bajaj Platina is more value for money 64% & 26% of respondents less value for money that vehicle with others.
The main customers fall on the income level of Rs. 5000-10,000
Majority of consumers came to know about Bajaj Platina through Advertising.
FINDINGS
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. The Majority of consumers are satisfied with the technology 92% & 8% is not satisfied with the technology.
Consumers buy Bajaj Platina because of pick up 24%&brand image 18%& 6% of consumers motivated by low maintenance and cost.
The majority of consumers are satisfied with the current price 72%.
32% of respondents having problem in their Bajaj PlatinFor Durability &design majority of the consumer gave 1st preference at the time of purchase.
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As the bike suffers from the few problems like fuel efficiency. The respondents suggest that the company should take steps to improve the fuel efficiency and other problems of the bike.
Some respondents are the opinion that their is problem of good grip in the tyers used. Hence that they recommended for charge to provide better road grip.
Respondents suggest that the company should take initiative in selling up more number of authorized services centers in different locality of the city.
Respondents feel that the price are “Bajaj Platina” model is high and suggested that Is should be brought down so that more people can purchase it.
SUGGESTIONS:
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Few of the respondents are of the opinion that the owners sales service of the dealer is not up to their expectation. Hence that the dealer’s should consider bringing improvement is their services to their consumers.
Frequent changes of model are not like by the respondents.
It is also suggested that company should open a retail outlets in different part of city for the distribution of spare parts.
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THANK YOU