gruter introduction
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about gruter.TRANSCRIPT
The social data revolution:
when consumers become producers
In a hyper-rich social data environment, it is the customer who sets the product agenda. Now, instead of listening to experts, companies listen to messages. Billions of them. Companies which synchronize with the voice of the networked consumer stand to generate loyalty, affection and a handsome market premium. In order to join the social conversation, business needs to distill and understand mass customer sentiment in a matter of seconds. And therein lies the challenge: speaking has always been easier than listening; telling simpler than engaging; imposing quicker than negotiating. Revolutionary problems, it seems, need revolutionary solutions.
Leaders of the revolution:
meet the people who matter most
Client. Customer. End user. Viewer. Audience. Market. Segment. Public. Designer? In a networked world, the voice of the customer is ubiquitous. It is the unseen force which underwrites every transaction from the board room table to the market floor. And in a economy of choice, it also designs products. No painstaking plan, flash of ingenuity or flourish of charisma gets a start without its approval. Put simply, the design studio has entered the public domain. Those voices on the wind are the sound of the next big product from the next big brand being thrashed out. Can you hear them?
Revolutionary strategy:
the data reconnaissance mission
Back in the 70s, platforms boogied on the dance floor. Now, they’re looking to work their magic on every surface we interact with. While the disco balls and flashing lights have been replaced by touch screens and remote sensors, one thing hasn’t changed: it’s still damned hard to find people in the crowd and hear what they have to say over the beat. Sure, it’s going to take some practice to bust the right moves in the new data environment. But with some neat steps and an ear for conversation, there’s no reason to be out of vogue. So what are you waiting for? With Gruter’s social network infrastructure, the time is right to get out amongst it and dance as one with the people.
Engaging the revolution:
the Gruter arsenal of technologies
Gruter understands the challenges of the social data revolution and has the infrastructure solutions and analytics services you need to take up the consumer conversation. From social data content harvesting and storage to message and voice analysis, network tracking and third party data, Gruter has your back. Take advantage of the Gruter range of enterprise-ready products and services:
Social Data Center – big data & social analytics
CloumonTM – cloud monitoring software
Cloudata – BigTable-like distrubuted database
Market analytics & customer voice monitoring
Professional cloud & analytics consulting
Allies in the revolution:
leveraging the Gruter advantage
Products
CloumonTM cloud system monitoring software
Cloudata distributed column-oriented database
Social data center and analytics consulting
Clients
Partners
Revolution HQ:
contact Gruter to find out more
Company Details
Gruter ( ) 504 Teheran Office Building 707-38 Yeoksam-dong, Kangnam-gu Seoul, South Korea, 135-918 English Inquiries: +82 70 8129 2953
: +82 70 8129 2950 Contact Details
Sales & Business Inquiries – Jeon-haeng Lee [email protected] Chief System Architect – Hyung-joon Kim hjkim@gruter .com R&D Team – Jeong-shik Jang [email protected] Cloud Infrastructure Team – Jin-ho Kim [email protected]
Cloud System Services Team – Young-min Jun [email protected]