12.04.2023 | www.gtai.com 1

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Germany Trade & Invest

Foreign Trade and Inward Investment Promotion Agency

GTAI and the German ICT Market

November 2009: NASSCOM Event

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1. Promoting Germany‘s advantages as a prime location for foreign investors in high-tech

industries.

2. Providing consultancy and support services for international businesses seeking to

expand operations to Germany.

3. Providing companies established in Germany with information about business

opportunities in foreign markets.

4. Collecting and processing economic data and information about industries, tender

procedures, legal frameworks, and customs regulations in foreign markets.

Germany Trade & Invest

Main Tasks

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ChicagoNew YorkSan FranciscoToronto Washington

Buenos Aires CaracasMexico CitySantiago de ChileSao Paulo

Athens BrusselsLondonMadridMilan ParisStockholm

DubaiIstanbul

JohannesburgCairoNairobiTunis

BelgradeBudapest Bucharest KievMoscowPragueRiga Warsaw Zagreb

BangkokBeijing HanoiHong KongJakartaKuala LumpurMumbaiNew Delhi SeoulShanghaiTaipehTokyo

Sydney

The Agency

Tel Aviv

Two headquarters in Germany - 46 locations worldwide.

BerlinCologne

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Our Teams

Renewable Energies & Resources

- Photovoltaics

- Energy Efficiency

- Renewable Resources and Bioenergy

- Energy Storage and Fuel Cells

- Solar Thermal Energy

- Geothermal Energy

- Wind Energy

- Waste to Energy, Recycling and Sustainable Water Resource Management

Chemicals & Healthcare

- Chemical Industry and Polymers

- Chemicals-Related Process Industry

- New Materials/ Composite Materials

- Red Biotech

- Medical Devices Industry

- Pharmaceuticals Industry

Service Industries

- Consumer Goods/Retail

- Food and Beverages

- Information and Communications Technology

- Business Services

- Transportation and Logistics

- Tourism

Picture Credit: Helmholtz Centre Berlin for Materials and Energy; BMVBS/Amin Akhtar; Copyright Dreadlock/Fotolia; BMU/Rupert Oberhäuser, BSW/Paul Langrock; BMU/Brigitte Hiss; Bundesverband Windenergie e.V; Copyright BMU / Bernd Müller

Mechanical & Electronic Technologies

- Electronics and Microtechnology

- Machinery and Equipment

- Transportation and Technologies

- Applied Sciences and Technology Transfer

Germany Trade & Invest concentrates its market knowledge within a range of industry teams to best support the investor

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The e-trade-center allows users free of charge to:

Search for business partners

Publish offers or inquiries for products and

services

Service of the e-trade-center:

Up-to-date of about 4.000 entries: limited timeframe of

publication assures that the business inquiries are up-to-

date

About 48.000 visits per month on the e-trade-center Portal

All entries are scrutinized and, if necessary, amendments to

the text are made before being published

Weekly personalized newsletter free of charge

The Internet Portal is available in English and German

language

Our E-Trade-Center

www.e-trade-center.com – the central German internet portal for international business opportunities

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Germany

EU’s New Geographic Center is in Germany*

Germany is Europe’s largest economy

Note*: EU-27’s center: 42 km east of Frankfurt/Main in Meerholz, Hessen; Source: Eurostat 2009

24 h

3 h

1.5 h

Rome

12 hLondon

Moscow

48 h

24 h

Warsaw

Prague

Berlin

ViennaBudapest

Brussels

Madrid

Riga

Helsinki

Athens

Copenhagen

Paris

Stockholm

497

GDP Growth (YoY)

GDP (in EUR bn)

Population (millions)

0.9%

12,466

2008

82

2,454

Inflation 3.7% 2.8%

EU (27)

Unemployment 7.6% 7.3%

1.3%

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Facts & Figures: Germany in Numbers

WIESBADEN

STUTTGART

SCHWERIN

SAARBRÜCKEN

POTSDAM

MUNICH

MAINZ

MAGDEBURG

KIEL

HANOVER

HAMBURG

ERFURT

DÜSSELDORFDRESDEN

BREMEN

BERLIN

BAVARIA

BADEN- WÜRTTEMBERG

SAARLAND

RHINELAND PALATINATE

HESSETHURINGIA

SAXONY

SAXONY-ANHALT

BRANDENBURG

NORTH RHINE-WESTPHALIA

LOWER SAXONY

SCHLESWIG-HOLSTEINMECKLENBURG- WESTERN

POMERANIA

HAMBURG

BERLINBREMEN

LEIPZIGHALLE

COLOGNEFRANKFURT

ROSTOCK

FLENSBURG

NUREMBERG

PL

CZ

AUT

CH

F

LUX

BE

NL

DKBALTIC SEA

NORTH SEA

Source: Investment Guide to Germany (April 2009), Germany Trade & Invest (April 2008); Federal Statistical Office (2009)

Form of Government: Federal Republic (16 states)

Biggest Cities:

• Berlin (3.4 m) • Hamburg (1.8 m)• Munich (1.3 m)

International Passenger Airports: 19; Seaports: 34; Inner Harbors: 250

Area: 357,114 km² Coastline: 2,389 km²

Highways: 12,400 km Federal Roads: 41,000

km Railways: 41,300 km Waterways: 7,500 km

Population: 82,310,000 Working population: 40 m

GDP 2008: EUR 2.5 trillion

GDP per capita 2008: EUR 30.343

GDP per sector 2008:

• Services:• Industry:• Trade:• Agriculture:

Exports 2008: EUR 995 bn Imports 2008: EUR 819 bn

Gross investment 2008: EUR 479 billion

GDP growth 2007: GDP growth 2008:

Inflation rate 2008:

Current Account 2008: +6.6% (in % of BIP)

50.9%30.4%17.9%0.9%

2.5%1.3%

2.6%

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Metropolitan Regions in Germany

Source: Reader's Digest Atlas Deutschland 2007; Federal Statistical Office 2007

1

2

3

4

5

7

8

9

6

Rhein / Ruhr Area(Cologne, Düsseldorf, Dortmund, Essen): 5.7 millioni.e. Telecommunication industry

Berlin:

4.2 millioni.e. Internet, healthcare

Stuttgart:

2.6 millioni.e. Mechanical engineering

Hamburg:

2.6 millioni.e. Logistics, media

Munich:

1.9 millioni.e. Automotive, mechanical engineering etc

Frankfurt a. M.:

1.9 millioni.e. Finance & banking

Nuremberg:

1.0 millioni.e.Embedded systems

Hanover:

1.0 millioni.e. Automotive

Leipzig:

511,525i.e. Renewable energies, chemistry

1

2

3

4

5

9

7

8

6

The most dense populated metropolitan areas are located in the west of Germany

> 500 people/km2

> 200 people/km2

> 100 people/km2

> 50 people/km2

≤ 50 people/km2

> 1,000,00 people

> 500,000 people

≤ 500,000 people

Cities

Average population density: 231/km2

40.3 million (48.9%) of the German population live in metropolitan areas with more than 500 people/km2

Major metropolitan regions:

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Map Overview: ICT Companies in Germany

Competence Network

Federal State

Baden-Württemberg: Connected

Baden-Württemberg

GEOkomm networks Brandenburg

IT Saar Saarland

IT4work Hessen

medRegio Lübeck Schleswig-Holstein

Mobilfunk NRW

Mobile Solution Group Bremen

REGINA e.V. NRW

Virtual Dimension Center

Baden-Württemberg

Source: BMWi – Kompetenznetze Deutschland (kompetenznetze.de), BITKOM/Roland Berger 2008, Bureau van Dijk 2008

COMPETENCE NETWORKS INITIATIVEUnites the most innovative and high-performance technologically oriented national competence networks that are characterized by a very close proximity to the market and the industry, deep regional roots, dynamism and flexibility.

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Cost of Living – International Comparison

Mercer’s survey covers 143 cities across six continents and measures the comparative cost of over 200 items in each location, including housing, transportation, food, clothing, household goods and entertainment.

2007Ranking

2008City Country

1 1 Moscow Russia2 3 London UK39 37 Munich Germany45 38 Berlin Germany40 40 Frankfurt Germany45 46 Duesseldorf Germany52 48 Mumbai India57 50 Hamburg Germany68 55 New Delhi India104 95 Leipzig Germany

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Inviting Incentives

Germany offers different incentive packages to reimburse an investment project’s expenditures. Additional support is provided by states or cities.

Incentives

Operational Incentive Package

R&D IncentivesLabor-Related

Incentives

Training Support

Recruitment Grants

Silent / Direct Partnership

Loans

Wage Subsidies

StateInvestment

Grants

Cash IncentivesInterest-Reduced

LoansPublic

Guarantees

KfW Loans (National Level)

InvestmentAllowance1

State Development Bank Loans

Combined State/ Federal

Investment Incentive Package

Incentives Available to Investment Projects in Germany

1 only available in eastern Germany

+

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USA Japan China UK Germany0

100

200

300

400

500

600

700

800

720

259

160 140 133

The German ICT Market

Source: EITO Update 2008

ICT Industry Market Volumes 2008 (in EUR billion)

Germany‘s ICT industry is ranked 5th in worldwide comparison of market volume

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UK

Germ

any

Fran

ceIta

ly

Spai

n

Nethe

rland

s

Pola

nd

Czech

Rep

ublic

Hunga

ry

Rest o

f EU

0

20

40

60

80

100

120

140

160

7467

49

22 18 173 2 1

60

6666

52

4437

15

135 5

84

TelecomIT

Market Shares Europe

Source: EITO Update 2008

EU25 ICT Industry Market Volumes 2008 (in EUR billion)

With a market volume of above 133 billion EUR Germany’s ICT Industry ranks second in Europe

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The German ICT Market

Source: BITKOM (April 2009)

Another 650,000 ICT specialists work in other industries i.e. automotive, finance, etc.

Job motor: New workplaces mainly created in medium-sized enterprises in the software and IT services industry

Telecommunication Services: 29.5%

Software and IT Services: 49.7%

Production of ICT Equipment and Infrastructure: 8.8%

Production of Office Equipment and Data Processing Devices: 12.0%

822,000 full time employees work directly in the ICT sector

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IT Services Overview

Segment experiencing consistent growth with outsourcing services leading at 8,8% CAGR

Source: EITO 2008

2006 2007 2008 2009

28.5 30.8 32.8 34.9

Market Volume (EUR Billion)

IT Services market volume of EUR 32,8 billion with projected growth of 5,5% CAGR through 2012

Special feature is the large number of IT subsidiaries of large German companies acting independently, ie BASF-IT-Services

Other growth drivers include embedded systems, vertical integration, compliance, business intelligence, and ECM

Trends & Statistics

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IT Services Overview

0

5

10

15

20

25

30

35

40

IT Services total Hardware Maintenance Project Services Outsourcing Services

2006

2007

2008

2009

Within the German IT-services sector project services (6.6%) and BPO (8.3%) show beyond average growth.

Optimization and standardization are the main focus of projects services, including ERP packages

Source: EITO 2008

Market value € billion

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IT Services – growth areas SOA, Outsourcing

Source: GTAI Research; AMR Research, Research & Markets 08/2008, BITKOM

The German outsourcing market offers much space to grow

SOA is not only technology but can be seen as a mindset demanding a transformation of culture.

SOA standards will encourage an industrialisation of the sector.

SOA helps SME‘s and start-ups to easily offer their services and value add

2006 2007 2008 2009e 2010e0

0.5

1

1.5

2

2.5

0.250.42

0.707000000000001

1.19000000000001

2

Market Volume Germany in EUR billion

2008 German companies closed IT outsourcing and BPO deals with total volume of 13,6 Bill.

German outsourcing market is still half of

the UK market: plenty of space for new market players

in a vertical perspective most customers come from industry/manufacturing (26%), second bank and insurance companies, third group is public authorities

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Software Overview

Germany is the most lucrative software market in Europe, accounting for 26,1% of the European market‘s value.

Source: Datamonitor Jan.2008

26,60%

16,10%21,40%

19,80%

6,20%

% Share, by value

Rest of Europe

Germany

France

United Kingdom

Italy

Leading players:

Microsoft 9,9%Oracle 5.4% SAP AG 4.2%Others 80,4%

57.24%23.94%

18.83%

Application software

Tools

System Infrastructure Software

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Trends in the German Software market

Software Overview

Software market volume of EUR 14,70 billion with projected steady growth through 2009

Distinctive features of German software market are the strong presence of SMEs and the omnipresence of SAP

Growing fields include Software as a Service (SaaS), Virtualisation, Security, and Embedded Systems

ERP and CRM remain a major growth driver Business intelligence and enterprise content management tools are

emerging areas of investment

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Software - SaaS

A growing number of SaaS products come to the market and European customers catch up with US companies in the use of this business model.

Market growth with CRM solution as driver

SaaS is the future model for E-Commerce (2013 ca. 40% of all E-Commerce offers will be realized on SaaS basis)

SaaS can help to reach good standard in „greening“ the IT (save energy and packaging materials, less transportation needed, less traveling..)

2007 2008 2009e 2010e0

100

200

300

400

500

600

700

270.5344.9

447.6

577

Source: Verband IT-Mittelstand e.V.

SaaS Market Volume (in EUR million)

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Software - Virtualisation

Using virtualisation opportunities helps to make better use of existing capacities, managing growing data volumes and lowering costs.

Server virtualisation is a huge trend in Europe, with Germany showing extremely high growth (61% of the computers purchased within last 12 months have virtualisation software)

Disaster recovery, back-up and availability are the sectors with highest growth (customers are large companies + SME‘s)

Storage virtualisation will become more important as the amount of data is increasing and a better use of data storage items will save costs + energy.

Source: GTAI Research; study of TechConsult 2008, IDC 2008

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Software - Security

The market for IT security (products and services) is growing due to steadily increasing risk potential

German market volume for IT security was 4 Bn € in 2007 (ca. 8% of the worldwide market estimate) and will increase to 5 bil € in 2009

In international comparison German users show a high need for security

With growing convergence and mobility in the IT the need for data protection is there to prevent economic damages due to security lacks

Source: IDC 2008, Capgemini IT trends study 2008

German market for IT security in EUR Mio

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Software - Embedded Systems

Embedded Systems is an important cross-sectional area of the German ICT market.

Embedded Systems reached market volume of EUR 19 million in 2008 in Germany, generated from both suppliers (EUR 4 billion) users (EUR 15 billion)

ES serve (financially) strong vertical markets like automotive sector and mechanical engineering.

No other sector of Germany’s information technology industry is growing as stable and continuous as the embedded systems market

ES companies are often highly specialised SME‘s, Bavaria/ Nuernberg region is a cluster

Source: BITKOM, Roland Berger, GTAI Research

2006 2007 20080.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

1.43 1.50 1.58

0.54 0.60 0.67

1.361.55

1.77

ServiceSoftwareHardware

Embedded Systems Market Volume (separated by sectors) in EUR billion

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Internet – Germany‘s Broadband Market

Germany has by far the highest number of internet users in Europe creating large potential for business

Number of internet users and internet penetration in Europe (in million and percent of the population)

72% 72% 64% 52% 38%Internet

Penetration

Source: Bundesministerium für Wirtschaft und Technologie (BMWI), 2008

Number of

Internet users

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Internet / Multimedia Overview

Strong industry with consistent growth in relevant sub-segments

Source: BITKOM, BIU, PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates , OVK, Nielsen Media Research

E-Commerce Market Volume (EUR Bn)

2004 2005 2006 20100

100

200

300

400

500

600

700

800

900

202321

438

781

Gaming Market Volume(EUR Bn)

Online AdvertisingMarket Volume (EUR Bn)

2004 2005 2006 20100.0

0.5

1.0

1.5

2.0

2.5

3.0

1.40 1.50 1.71

2.57

2004 2005 2006 2007 20080.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

0.56

1.03

1.91

2.88

3.61

Improved online security standards encouraging more E-commerce among private consumers, yet over 90% of E-Commerce consist of B2B transactions (30% of EU market)

Online, mobile, and multiplayer games, as well as portable consoles, are gaining momentum over traditional console and PC games

Online search word marketing projected to growth 25% from last year, while classical online ads remain prevalent

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Telecommunications – Mobile Data Services

Source: Goldmedia Study 'Mobile Life 2012'; BITKOM

3G penetration expected to reach more than 60% of all German subscribers by 2012

Smart phone market is growing: services as part of the success

Data services are the main driver of the mobile internet-> Mobile entertainment (advertising, video, games, and music)-> Social networks and communities are among the most popular mobile applications, driving about 40% of mobile internet traffic worldwide

2007 2008 2009 2010 2011 2012e0

1

2

3

4

5

6

1.6

2.3

3.2

4.85.4

5.7

Market Volume in EUR Billion

Mobile data services is the fastest growing segment within

the telecommunications services

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ICT - important growth sectors overall market

Market growth areas: Green IT + E-Energy +E-health

Mobile applications: increase in non-Voice-services like SMS,MMS,

data services)

Embedded Systems (+10% annual growth at the vendors side):

automotive sector, equipment, process measurement & control/ RFID

(2012 share of 8% of gross value added in manufacturing logistics,

sales, service industries)

IT-Services: Outsourcing, SOA, Cloud computing

Software : SaaS, virtualisation for better use of IT resources,

information on demand, community and collaboration software

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No Location Products

1 Ingols tadt A3, A4, S4, A5, S5, Q5, components2 Neckarsulm A6, A8, Q8, R8, RS4, RS6

3 Berl in Motorcycles , chass is components4 Dingolfi ng 5, 6, 7 series , M55 Landshut Interior, exterior, powertra in 6 Leipzig 1, 3 series , X1 (SOP 2009)7 München 3 series , engines8 Regensburg 1, 3 series , Z4, (SOP 2009 or 2010)9 Wackersdorf Interior components

10 Cologne Fieste, Fus ion, engines11 Saarlouis Focus , C-max, Kuga

12 Ulm Stra l i s

13 München Heavy trucks14 Nürnberg Engines , body components15 Salzgitter Heavy trucks , buses

16 Berl in Engines , components17 Bremen C-class , CLK, GLK, SLK, SL18 Düsseldorf Sprinter19 Gaggenau Powertra in and chass is components20 Hamburg Chass is components21 Kassel Chass is components22 Köl leda Engines (MDC Power GmbH)23 Ludwigs felde Sprinter, Vario24 Mannheim Engines , Buses

Audi

BMW

Ford

MAN

Mercedes-Benz

IVECO

No Location Products25 Rastatt A-class , B-class26 Sindelfi ngen C-, E-, S-class , CL, CLS, Maybach 27 Stuttgart Engines , powertra ins , chass is components28 Ulm Buses and coaches (Mercedes-Benz, SETRA)29 Wörth Heavy trucks

30 Pi l sting Coaches31 Plauen Coaches

32 Bochum Astra , Zafi ra , engines , powertra in 33 Eisenach Corsa34 Kaisers lautern Body, engines , chass is and interior

components35 Rüsselsheim Vectra , Signum, Saab 9-5 (SOP 2009)

36 Leipzig Cayenne, Panamera (SOP 2009)37 Stuttgart 911, Boxster, Cayman, engines

38 Braunschweig Chass is components39 Chemnitz Engines40 Dresden Phaeton41 Emden Passat, body components42 Hannover T5 van, LT, Crafter, Caddy (SOP 2009)43 Kassel Powertra in components44 Salzgitter Engines45 Wolfsburg Gol f, Touran, Tiguan46 Zwickau Gol f, Passat

47 Osnabrück Mercedes-Benz CLK convertible, roof systems48 Rheine Audi A4 convertible, roof systems

Karmann

Volkswagen

Neoplan

Opel

Porsche

A large number of OEMs forms a broad customer base and thereby provides various opportunities for suppliers

Source: Germany Trade and Invest (February 2009)

Example: OEM manufacturing plants

Stuttgart

Munich

Hannover

Hamburg

Düsseldorf

Dresden

Bremen

data2map.de

Berlin

40

38

39

42

41

43

44

45

46

37

3632

34

33

35

30

31

29

28

25 27

24

26

23

21

20

19

17

18

16

13

14

15

01

02

03

0405

06

07

0809

48 47

2210

11

12

12.04.2023 | www.gtai.com 29

THANK YOU!

We look forward to seeing you soon in

Germany

12.04.2023 | www.gtai.com 30

www.gtai.com

Kassel

Frankfurt

Wiesbaden

Population Density(population per km², 2007)

  below 95.6

  95.6 – 126.3

  126.3 - 165.8

  165.8 - 248.3

  248.3 - 519.1

  519.1 - 1145.1

  more than 1145.1

  no data available

Source: Federal Statistical Office, German Association of Cities and Towns 2009, Note: *Data from 2007

Population

> 1 million

> 500,000

> 100,000

< 100,000

Hessen

Hessen

Basic data (2008)

Hessen has the highest Productivity in Germany.

GDP per capita EUR 36,382

Population* 6.073 million

Area 21,115 km²

Average population density (per km²) 288

Population between ages 15 – 65* 4.089 million

Unemployment rate 6.6%

Disposible income (per capita)* EUR 19,026

Private households in 1,000 (single households) 2,929 (38.1%)

Students (Graduates*) 170,017 (22,275)

Metropolitan areas (Population*): Frankfurt (659,021) Wiesbaden (275,849) Kassel (193,803) Darmstadt (142,310)

on a scale of 1 : 2,400,000

0 25 50 75 km

Darmstadt

12.04.2023 | www.gtai.com 31

www.gtai.com

Hessen

Source: Hessen Agentur

General information

• Most important financial center on the continent (European Central Bank, Germany´s top Stock Exchange, EUREX, over 300 banks); • More than 53 trade fairs and up to 2.5 million visitors each year, Messe Frankfurt is both the oldest and the largest trade fair center on the continent• Strong service industry: 75 % of the total economic output • One of the Top Ten Centers of Commerce in the World

Economical aspects

• No 1 in productivity: with a GDP per employee of 70,597 (2008) Hessen ranks top in Germany and exceeds the German average GDP by 14 percent. No 4 within the EU • Third highest GDP per capita in Germany• Purchasing power in the FrankfurtRhineMain Region: 18% above German average with a GDP per capita in 2008 of EUR 36,382

Relevant Cluster • In a radius of 200 km around Frankfurt you can reach 35 million consumers• World largest internet exchange DE-CIX in Frankfurt • European second largest Data Center Market in Frankfurt• International Network Management Center of DTAG in Frankfurt

Infrastructure • Frankfurt/RhineMain is the traffic hub no. 1 in Europe: Cargo airport no. 1, Passenger airport no. 3, Railway station no. 1, Highway intersection no.1

ICT Industry • Information and communication technologies (ICT) represents by far the strongest technology sector in Hessen; • Turnover of 32 billion Euros (2006) • More than 10.000 companies• The number of enterprises increased by 6.3% compared to 2004, turnover increased by 9.3%.

Hessen

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www.gtai.com

Hessen

Research Universities: • Roughly 30 universities, over 350 full professors active in the field of ICTResearch institution:• 32 Technology and Start-up Centers, >100 scientific research institutions • 10 Most relevant institutions: Fraunhofer IGD, Fraunhofer SIT, Games Academy, Fraunhofer Alliance Ambient Assisted Living, Focal Research Area Ambient Technologies, SAP RESEARCH, Multimedia Communication Lab (Com), Research Center for IT Development (ITeG), Computational Engineering Research Center at, TU Darmstadt, MerckLab

ICT Companies • ICT companies: Deutsche Telekom, CSC Deutschland, National or European headquarter of Atari, CA, Huawei, Dell, Motoral, Software AG, Accenture Gmbh, EDAG GmbH & Co. KGaA, Lufthansa Systems AG, DB Systel GmbH, Rittal GmbH & Co. KG, T-Systems Enterprise Services GmbH, Samsung,Electronics GmbH, CA Deutschland GmbH, Infosys Technologies Limited

ICT Staff • Employees in the ICT industry: 94,000• Approx 300,000 jobs or 16 percent of all employees in Hessen working in the whole ICT sector*; Highest IT salaries are paid in Frankfurt • Est. 13,000 students annually complete their ICT degree in the FrankfurtRhineMain region

Regional business development

• Development agency: Hessen Agentur (www.invest-in-hessen.de)• Hessen-IT is the program of the Hessian Ministry for the Economy to support the Hessian information and communication technology (ICT) sector (www.hessen-it.de)

Hessen

Source: Hessen Agentur, * industry plus the customer service sector