gtr introduction
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For the course, Global Technology Revolution in Tamkang University 2009 SpringTRANSCRIPT
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Global Technology Global Technology RevolutionRevolution
Part I: Part I: General IntroductionGeneral Introduction
Chuan-wei, HuChuan-wei, Hu
Ph.D Candidate, Political SciencePh.D Candidate, Political Science
NTUNTU
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About MeAbout Me
Ph. D. Candidate, Political Science, Ph. D. Candidate, Political Science, National Taiwan UniversityNational Taiwan University
Yale University Graduate SchoolYale University Graduate SchoolSpecial Student Special Student
American Fulbright ScholarAmerican Fulbright Scholar University of California, Santa Cruz University of California, Santa Cruz
Intensive English Program Intensive English Program
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PrefacePreface
The extraordinary technological The extraordinary technological developments of the twenty-first century developments of the twenty-first century have brought organizations of every size have brought organizations of every size an unexampled ability to transform an unexampled ability to transform themselves. themselves.
The fundamentals of business and the The fundamentals of business and the economy are changing in every market, economy are changing in every market, in every industry, and in every nation.in every industry, and in every nation.
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The Goal of the ClassThe Goal of the Class
Show that how does the technology Show that how does the technology transform. transform.
Propose a framework for understanding Propose a framework for understanding these transformations.these transformations.
Provide examples of how technology is Provide examples of how technology is changing our daily lifechanging our daily life
Suggest how shall we respond to the Suggest how shall we respond to the “Global Technology Revolution”“Global Technology Revolution”
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An Example of FrameworkAn Example of Framework
Karl’s Marx’s superstructure and baseKarl’s Marx’s superstructure and base
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Karl Marx’s Base and Karl Marx’s Base and SuperstructureSuperstructure
BASE
superstructure
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Marx’s DefinitionMarx’s Definition
Base: relations of productionBase: relations of production given stage in the development of their given stage in the development of their
material forces of production. material forces of production.
SuperstructureSuperstructure a legal and political superstructure and to a legal and political superstructure and to
which correspond definite forms of which correspond definite forms of consciousness consciousness
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Karl Marx said, Karl Marx said,
““It is not the consciousness of men that dIt is not the consciousness of men that determines their existence, but their social etermines their existence, but their social existence that determines their consciousexistence that determines their consciousness.” ness.”
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Borrow from MarxBorrow from Marx
Technology
Political and Economic
Affairs
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Let’s take an Let’s take an example.example.
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What contributes to What contributes to Democracy?Democracy? Hoplites( heavy infantrymen)Cavalry
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Phalanxes (serried Phalanxes (serried masses )masses )
A new mode of fighting A new mode of fighting after 700BC, when the after 700BC, when the predominance of predominance of cavalry gave way to cavalry gave way to warfare between warfare between serried masses serried masses (phalanxes) of heavy (phalanxes) of heavy infantrymen (hoplites), infantrymen (hoplites), had a further leavening had a further leavening effect.effect.
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A Leavening effectA Leavening effect
It removed the chief responsibility for the It removed the chief responsibility for the defense of the state from the few wealthy defense of the state from the few wealthy men, who alone could afford to keep men, who alone could afford to keep horses, and turned it over to the average horses, and turned it over to the average farmer, who had wealth enough to buy farmer, who had wealth enough to buy the body armor that allowed him to hold the body armor that allowed him to hold his own in the hoplite phalanx.his own in the hoplite phalanx.
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Shift in military Shift in military organizationorganization
At the same time, the shift in military At the same time, the shift in military organization organization emphasized a common effortemphasized a common effort by by most of the people. most of the people.
Greek armies were made up of unpaid citizen-Greek armies were made up of unpaid citizen-soldiers who returned to their farms after a soldiers who returned to their farms after a campaign. campaign.
As independent defenders of the common safety As independent defenders of the common safety and interest, and interest, they demanded a role in the most they demanded a role in the most important political decisionsimportant political decisions
In this way, political control came to be shared In this way, political control came to be shared by a relative large portion of the people, and by a relative large portion of the people, and participation in political life was highly valued.participation in political life was highly valued.
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More DemocraticMore Democratic
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Another ExampleAnother Example
““A state composed of too many will not be a true A state composed of too many will not be a true state, for the simple reason that it can hardly havstate, for the simple reason that it can hardly have a true constitution. Who can be the general of e a true constitution. Who can be the general of a mass so excessively large? And who can be ha mass so excessively large? And who can be herald, except Stentor?” (Aristotle, erald, except Stentor?” (Aristotle, PoliticsPolitics 1326b 1326b3-7)3-7)
Stentor: was a herald of the Greek forces during Stentor: was a herald of the Greek forces during the Trojan War. His name has given rise to the athe Trojan War. His name has given rise to the adjective "stentorian", meaning loud-voiced, for wdjective "stentorian", meaning loud-voiced, for which he was famous. hich he was famous.
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Take a recent one!Take a recent one!
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Examples: Examples:
TranslationTranslation Operator; Customer ServiceOperator; Customer Service Handmade ClothesHandmade Clothes
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YouTube Age YouTube Age
http://www.barackobama.com/index.phphttp://www.barackobama.com/index.php
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Obama's wi-fi White House speaks Obama's wi-fi White House speaks to the YouTube ageto the YouTube age
After triumphing with a bold internet After triumphing with a bold internet strategy, the President-elect has taken strategy, the President-elect has taken traditional radio broadcasts into a new traditional radio broadcasts into a new era and will appoint a first technology era and will appoint a first technology to start. to start.
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It was a fireside chat for a wi-fi world. It was a fireside chat for a wi-fi world. Barack Obama launched his first regulBarack Obama launched his first regular weekly update to the American votear weekly update to the American voters by YouTube. rs by YouTube.
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fireside chatfireside chat
conversation beside a hearth; political conversation beside a hearth; political speech in which an elected official tries to speech in which an elected official tries to make the public feel that he or she is make the public feel that he or she is speaking directly to them (through speaking directly to them (through friendliness and informality) friendliness and informality)
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It was an ultra-modern echo of how FranIt was an ultra-modern echo of how Franklin D. Roosevelt's regular folksy radio brklin D. Roosevelt's regular folksy radio broadcasts, complete with the sound of a firoadcasts, complete with the sound of a fire crackling in the background, helped guie crackling in the background, helped guide America through the de America through the Great DepressioGreat Depressionn..
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The DepressionThe Depression
The Great Depression, severe economic The Great Depression, severe economic slump that occurred in the United States slump that occurred in the United States during the 1930s (sparked by the major during the 1930s (sparked by the major stock market crash on October 29, 1929) stock market crash on October 29, 1929)
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Now Obama is also facing a massive Now Obama is also facing a massive economic crisis and he is reaching out to economic crisis and he is reaching out to the American public with a YouTube the American public with a YouTube video. The move is part of a hi-tech video. The move is part of a hi-tech revolution in politics that Obama has revolution in politics that Obama has promised to bring to Washington when promised to bring to Washington when he takes office. he takes office.
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Technology and the internet are set to be Technology and the internet are set to be a core part of the new administration, bola core part of the new administration, bolstered by Obama's massive online army stered by Obama's massive online army of supporters.of supporters.
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Topics in Topics in DiscussionDiscussion
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Topics of the classTopics of the class
IntroductionIntroduction Clone and Eugenic Clone and Eugenic Technologies and New WarTechnologies and New War Energy Crisis & Energy-SavingEnergy Crisis & Energy-Saving Electronic DemocracyElectronic Democracy Information TechnologyInformation Technology Environmental Protection: Carbon Reduction Environmental Protection: Carbon Reduction Global Economic Crisis Global Economic Crisis
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Some New RulesSome New Rules
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The technology revolution comes with The technology revolution comes with rules that describe new directions in rules that describe new directions in products, services, and leisure activities.products, services, and leisure activities.
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Life will be revolutionized by the growing Life will be revolutionized by the growing effect of multidisciplinary technology effect of multidisciplinary technology across all dimensions of life: social, across all dimensions of life: social, economic, political, and personal. economic, political, and personal.
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Rule 1Rule 1
Every process is becoming digital, Every process is becoming digital, mobile, virtual, and personal.mobile, virtual, and personal.
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Photography has been a physical, chemiPhotography has been a physical, chemical process. cal process. Digital cameraDigital camera
Personal digital assistance (PDA)Personal digital assistance (PDA) HaircutHaircut Consultant serviceConsultant service IgoogleIgoogle
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Rule 2Rule 2
Products and services that can become Products and services that can become digital will, and their physical digital will, and their physical representation will disappear.representation will disappear.
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Electronic book Electronic book Movies, songsMovies, songs DictionaryDictionary Audio bookAudio book SoftwareSoftware
Question: How can Blockbuster do ? Question: How can Blockbuster do ?
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Rule3Rule3
Physical products will be marketed with Physical products will be marketed with information components.information components.
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Electronic dictionary- update Electronic dictionary- update Windows system- updateWindows system- update GPSGPS (( Global Positioning System Global Positioning System ))
navigation system that works by a worldwide navigation system that works by a worldwide networks of satellites, car navigation system networks of satellites, car navigation system
Connect to traffic centerConnect to traffic center
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Rule4Rule4
Organizations are shifting as much work Organizations are shifting as much work to consumers as possible: the age of to consumers as possible: the age of customer self-service is here. customer self-service is here.
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Shopping in SupermarketShopping in Supermarket Book an airplane seatBook an airplane seat Automatic dialingAutomatic dialing
Question: Question: Does the rule 4 mean reducing job Does the rule 4 mean reducing job
opportunity?opportunity?
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Rule 5Rule 5
People want freedom to set their own People want freedom to set their own schedules and engage in leisure schedules and engage in leisure activities from a location of their activities from a location of their choosing. choosing.
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Consumers want to determine what to Consumers want to determine what to watch, when, and where. watch, when, and where.
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Rule 6 Rule 6
Technology enables powerful online Technology enables powerful online communities: power to the people.communities: power to the people.
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Rule 7Rule 7
Some services are better bundled, some Some services are better bundled, some are better unbundled, and the market will are better unbundled, and the market will choose the winner. choose the winner.
Ex:Ex: Bundled: Google, WindowsBundled: Google, Windows Unbundled: little softwareUnbundled: little software
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Rule 8Rule 8
Technology will speed up every process, Technology will speed up every process, reducing cycle times, and driving reducing cycle times, and driving inefficiencies out of the economy. inefficiencies out of the economy.
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Rule 9Rule 9
Local markets will become national and Local markets will become national and international. international.
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Rule 10Rule 10
Technology will continue to accelerate Technology will continue to accelerate globalization. globalization.
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Rule 11Rule 11
The spoils go to innovators and those The spoils go to innovators and those who can execute. who can execute.
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Rule 12Rule 12
The rapid development of new The rapid development of new technology-based business models is technology-based business models is responsible for a hyper-competitive responsible for a hyper-competitive economy.economy.
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Rule 13Rule 13
Individual, organizations, and countries Individual, organizations, and countries who resist technological change who resist technological change
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How to flourish?How to flourish?
The GovernmentThe Government Provide adequate funding for educationProvide adequate funding for education Stress innovation and creativity at all grade Stress innovation and creativity at all grade
levels and in all activitieslevels and in all activities Provide laptop Computers for all school Provide laptop Computers for all school
childrenchildren Some resources for every class to have a Some resources for every class to have a
Web siteWeb site
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WeWe
Exercise Leadership by constantly Exercise Leadership by constantly looking aheadlooking ahead
Prepare for competence-Enhancing and Prepare for competence-Enhancing and Competence-destroying changeCompetence-destroying change
Experiment with New TechnologiesExperiment with New Technologies Look for new business modelsLook for new business models Be open to the unthinkableBe open to the unthinkable
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Develop an understanding of the Develop an understanding of the capabilities of technologycapabilities of technology
Do not attempt to suppress or ignore Do not attempt to suppress or ignore technology, a guaranteed losing strategytechnology, a guaranteed losing strategy
Be prepared to change the way you workBe prepared to change the way you work Learn as much about technology as Learn as much about technology as
possiblepossible Look for a career in a field where Look for a career in a field where
technology is competence-enhancingtechnology is competence-enhancing
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Some useful linksSome useful links
http://open.yale.edu/courses/http://open.yale.edu/courses/ http://www.ias.edu/newsroom/lectures/http://www.ias.edu/newsroom/lectures/ http://www.ted.com/index.php/talkshttp://www.ted.com/index.php/talks
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ReferencesReferences
Lucas, Henry C. Jr., 2008, Lucas, Henry C. Jr., 2008, Inside The FutInside The Future: Surviving The Technology Revolutioure: Surviving The Technology Revolutionn. .
Kagan, Donald.1991 Kagan, Donald.1991 Pericles of Athens Pericles of Athens and The Birth of Democracyand The Birth of Democracy. New York: . New York: Free Press.Free Press.