guelmy alcocer - design portfolio 2013
DESCRIPTION
Guelmy Alcocer - Design Portfolio 11/2013TRANSCRIPT
I’mGUELMYA product-service system designer
from Politecnico di Milano with graphic
design background taken in Mexico.
As a designer, I’m interested on
technology, user experience, social
and digital innovation, design research,
applications, gamification, social
networks and human centered design.
I like to discover insights and tranform
this into design opportunities. I rather
working in teams because I like to
confront ideas and work together to
improve them, but I’m capable also to
work individually and organize work-
flow.
I love films, Tv series and realities.
A growing passion for cooking and
discovering new kinds of food (specially
asian). Like almost every designer I’m
apple-addict. I also like to travel, reading,
dance, hear music, specially 80’s and
90’s and navigate around the web.
CUVÈECHOCOLAT2010
Project by: Guelmy Alcocer, Giulia Barra, Delia Bertato, Liu Lu, Daria Svirid
The project was design a product ser-
vice system in base of a physical space
(retail store).
Our concept was healing mind and body
through the healing powers of chocolate.
We wanted to play with combinations of
chocolate that enhance its characteristics
of healing.
Among the properties of the chocolate we
focused on 6 “problems” to fix throught
chocolate in a fun way!. They are: Low
Battery, Heartbreak, Body Care, Stress,
Beauty and Inhibition.
Offering different products and kits for
every one of them. We divided the space
into 3 different experience depending of
the severity of your “problem”. Meas-
ured by an initial check-up.
CUVÈE PHARMACY for a quick fix (re-
tail store / 1st floor)
CUVÈE INTENSIVE CARE for a long
treatment (snack bar / 2nd floor)
CUVÈE FIRST AID for the 24hrs emer-
gencies (vending machine)
Brand Identity in Retail Space
test
USER
interactiveorder
barservice
chatting
music
vendingmachine
firstaid kit
nurse
nurse
2nd floor
payment
$
$$
$
PAGLIA E FIENO2010
The challenge: Design a healthy food
service system to make Milan a healthier
city.
Our concept “From the fields to nearby.”
Paglia e Fieno is a service system to
connect the products of Agricola Parco
Sud (Farm located on the south of Mi-
lan) to the people in the city.
We analized old values of Milk
Stores(latterie) and in base of them, we
designed this system that brings fresh
and healthy food to different points
of the city at different hours following
routes.
Product-Service System
Project by: Valeria Adani, Guelmy Alcocer, Giorgio Campo, Ece Ozdil, Ana Palacios, Corina Macnovit, Xue Jing.
The Van every morning pick the
things from the farm and goes around
the city. You can receive your or-
der food (workers&students), go
there, select and grill your vegetables
(workers&students), or you can pass by
and just pick it up in your way to home
(commuters).
PAGLIA E FIENO2010
Product-Service System
SCARPET2011
Project by: Guelmy Alcocer, Ileania Fossati and Miguel Bello
In-store touch-screen interface on the
floor that provides a new experience for
shopping shoes following the natural
try-on position. Scarpet recognizes the
different soles patterns and colors in or-
der to identify specific sneakers model.
Based on the concept of the fingerprints
and the soles as the fingerprints of our
shoes together with a surface to read
them.
Some benefits include freedom in the
purchasing process, not wasting time
waiting for salesman, personalized sug-
gestions, international size recognition,
real-time information about the shoes,
allows interaction with personal devices
and flexibility according to the customer.
User Experience
SWIRROLL2010
The project was developing a product
around the topic of “mobile lifestyle”
Our concept was extra space for travel-
ling with easy and safety access to your
stuff in a fashion way.
Swirroll is a family of fashion travelling
scarves. Every member is unique. Due to
its wires you can model it as you want.
Be ready for any ocasion while travelling.
Swirroll was born from the combination
of the words: swirl and roll. Forms made
by the product due to its internal wires.
Swirroll was sold inside the event:
Throught the box held on Politecnico di
Milano Campus Bovisa on 06/22/2010.
The event was the culmination of a 12
weeks studio with 55 designers from 20
countries, 24 products were presented.
www.ttbox2010.com
Product Design
SWIRROLL2010
Project by: Guelmy Alcocer and Francesca Terzi.
Swirrolls can be use in some many ways,
some of them represented on these il-
lustrations. You can give him your own
personality.
Due to the external material (100% silk)
it’s a perfect travelling companion to
match with your clothing, looking good
and keep your important things always
near you.
Swirroll is also a single traveller. He
was part of the exhibition CUMULUS @
SHANGAI 2010 with other 30 products
from PSSD course.
Organize by Tongji University.
From 09/07/200 to 10/08/2010.
www.cumulus2010tongji.org
Product Design
User with cell phone
Three Channels
*Cell Credits
*Cash
*Credit card
Pin + website + printe
Pin
Map
+
sPC
Card
HOLYMESS2011
Project by: Giorgio Campo, Ana Isabel Palacios, Guelmy Alcocer, Xue Jing, Francesca Terzi, Delia Bertato, Volkan Uysal
Holy Mess is a new service to offer people
an option to do something on Sunday.
Holy Mess offers to connect people with
both God and Devil to get a predeter-
mined personal tour throughout Milan
and learn both good and evil stories of
the city
The connection is stablished using a
cellphone and the path is aided by a
map.
The best two guides ever! - God and Dev-
il - with more than two thousand years
of experience- now available every SUN-
DAY to uncover for you the hidden se-
crets of Milan.
Product-Service System
Activate service
Pin + website + printer
Y-QUEST2011
Project by: Giacomo Gallino, Ana Isabel Palacios, Angélica Bello, Guelmy Alcocer, Gustavo Primavera.
The workshop consisted on new ways to
recruit people for Barilla, specially young
people from Generation Y.
Y-QUEST is a service based on the rules of
gamification and with a clear metaphore:
super heroes and X-MEN school.
Through digital and physical challenges
studentes about to graduated, from par-
ticipating schools, will increase and im-
prove their super powers. There powers
are specially selected from Barilla’s val-
ues. What they think a Barilla’s worker
should be passion about.
Students with the highest scores will re-
ceive on the graduation day a golden
ticket- a full day pass to Barilla’s head-
quarters in Parma and the opportunity to
work with them.
Barilla Employer Branding
SYSTEM MAP
3G 4:08 PM
Welcome THE EXTRAORDINARY signager!
82points
YOUR SCORE UNTIL 20/05/2011
3
SHARE!
3G 4:08 PM
MOBILE APP
3G 4:08 PM
BACK
PASTA JUNKY
Superpowers:Curiosity / Food Passion / Diversity
Pasta Junky is a 3 levels challenge. You
have 20 minutes to complete every level. Your mission is to
identify and write the correct name of the kind of pasta with a clue (the region where they come from).
You’ll receive points after complete every level.
Captain Fusilli, League for gifted youngsters Chief
SHARE!
3G 4:08 PM
BACK
MY UNIVERSITYSTATUS
FIRST PLACEPOLITECNICO DI MILANOaverage: 231 points
SECOND PLACEUNiversità comm.luigi bocconiaverage: 194 points
THIRD PLACEUNiversità degli studio milanoaverage: 191 points
fourth PLACEUniversità Cattolica
MOBILE APP
Prevention found
CORE SERVICE
Weekly payments(without notice it!)
Special eventsand talks
Special discount on local partners
Doctor de bolsilloPersonal medical
assistance through calls or SMS
Second medical opinion if you are
not satisfied
Higher interest which helps you to
pay your found
Dedicated website with profile
Online medical records for your doctors and you
ENA
BLIN
G S
YS
TE
MS
SUPPO
RT
ING
SY
STEM
S
SALUD EN CUENTA2012
Product-Service System
SALUD en CUENTA is a Product-Service
System to promote and increase health
preventive actions through a saving-money
program addressed to Mexican senior women
and their main health issues.
SALUD en CUENTA is an annual prevention
program including four period. The four
period goals are designated to cover the
principal health issues of Mexican senior
women.
An important feature of SALUD en CUENTA is
the fact that you can pay for it barely noticing
it. Payments are divided into small weekly
fees that almost every woman can afford.
There are also different mechanisms around
the service that help women pay this fee,
such as: higher interest rate or reward system
from local businesses.
SALUD en CUENTA has also extra benefits
that include: talks and events held by
specialists according to the three-month
theme because first-hand information is a
valuable tool. There are also discounts on
local businesses that will also contribute to
their prevention found in every transaction.
You can find a related website and online
medical records.“Doctor de bolsillo” is a
personal medical assistance through calls
and SMS, and a second medical opinion upon
request to guarantee an accurate result.
Doctor de bolsilloPersonal medical
assistance through calls or SMS
Second medical opinion if you are
not satisfied
Online medical records for your doctors and you
ELEZIONI 2013 sole24ore.com2013
Brand identity & User interface
http://www.ilsole24ore.com/elezioni2013
Branding and user interface for the real-
time 36 hours special that Il sole 24 Ore had
prepared for Italian’s elections with results,
news, dossiers, videos and so much more.
For this occasion, an special app was created
to follow all the politicians through twitter.
Team:
Andrea Bene (UX) Andrea Clerici (PM) e
Guelmy Alcocer (UI)
ENIGMATICA24 sole24ore.com2013
User interface
http://enigmatica.ilsole24ore.com
The best way to learn about finance is
through game. Enigmatica24 is a website
were you can find four games and so many
fun facts to discover the hottest topics and
interesting information.
Enigmatica24 is also improved for tablet
gaming.
Team: Andrea Bene (UX), Alfonso Auriemma
(PM), Luca Catalano (sviluppo), Fabio
Castaldo (sviluppo) e Guelmy Alcocer (UI)
INNERDESIGN2013
User interface
Inner design is a design community and shop
where you can find amazing products at very
convenient prices.
As part of the group of Il sole 24 Ore, we
were in charge to redesign the shop. The new
proposal is a very clean responsive design.
We had to follow the actual color palette and
to exalt the visual of the products.
Team:
Andrea Bene (UX) e Guelmy Alcocer (UI)
FIERA DELLESTARTUP2013
Brand identity & User interface
Branding and website for the 2013 2nd edition
of “La Fiera delle Startup”. It is an annual event
hosted by Il sole 24 Ore where young people
and entrepreneurs can show their products/
service searching for financial support.
The website contained all the information for
being part of the event as well as an archive
of all the video proposals. The participants
and the winner of this event could be also
voted through social networks.
Team: Andrea Bene (UX), Luca Catalano
(sviluppo), Fabio Castaldo (sviluppo) e
Guelmy Alcocer (UI)
STREAM24 MEDIACENTER2013
User interface
Redesign of the old mediacenter which
contains videos, photos and audios from all
the sections and channels of Il sole 24 Ore.
It was also redesign the photogalleries and
video player.
L’ESPERTO RISPONDE2013
User interface
L’esperto risponde is a classic tool from Il sole
24 Ore. The storic tool is still printed every
week and sold with the newspaper. People
can still send paper mails to the editorial staff
and wait for an expert answer through the
print versione.
We were asked to update the online tool to
make it more accessible to the user as well
to integrate another product known as forum
where the user can have faster answers in
some periods.
Team: Andrea Bene (UX), Marco Donna (PM),
Andrea Bacchelli (sviluppo), Khurram Bashir
(sviluppo), Riccardo Brambilla (team leader)
e Guelmy Alcocer (UI)
BOX FOR YOUMONDADORI2011
Branding
BOX FOR YOU is the new line of gift boxes
of Mondadori. It offers activities for leisure
time for all the lovers of Taste, Wellness,
Culture, Nature and Passion.
For this project has been developed:
packaging and all the means of
communication such as advertising,
displays, posters, catalogues, vouchers,
banners and so on.
Due to the success of this line, new boxes
has been launched and added to the actual
collection, such as the new line enjoy, a light
version of the original ones.
The BOX FOR YOU boxes are sold in 600
stores from the Mondadori network and
online through bol.it.
ilVOUCHER pREpagatO
Trovi l’elenco delle strutture su www.boxforyou.it o all’interno del catalogo.
Il presente voucher è valido un anno a partire della data di acquisto.
REGOLAMENTO PER L’UTILIZZOIl presente voucher va consegnato presso la struttura che hai scelto.
Non saranno accettati sostitutivi, fotocopie.
In assenza del voucher il servizio non verrà erogato dalla struttura.
Il voucher vale per la fruizione di un solo servizio, a scelta tra quelli
presentati nel catalogo o su www.boxforyou.it.
La perdita o il furto del presente voucher non daranno diritto ad
alcun rimborso da parte di BOX FOR YOU. www.boxforyou.it
DUE NOTTI CON PRIMA COLAZIONE ED APERITIVO PER 2 PERSONE IN UNA DELLE 60 CITTÀ D’ARTE ITALIANE PROPOSTE
laCULtURa | Weekend culturale (aperitivo)
1. scEGLI LA DESTINAZIONE NEL CATALOgO
2. PRENOTA TRAMITE IL NOSTRO SERVIZIO DEDICATO AL NUMERO 199.119.988
3. cONsEGNA QUEsTO VOUChER PRESSO LA STRUTTURA ChE hAI SCELTO
GA
R
ANTITO DA
ilVOUCHER pREpagatO
Trovi l’elenco delle strutture su www.boxforyou.it o all’interno del catalogo.
Il presente voucher è valido un anno a partire della data di acquisto.
REGOLAMENTO PER L’UTILIZZOIl presente voucher va consegnato presso la struttura che hai scelto.
Non saranno accettati sostitutivi, fotocopie.
In assenza del voucher il servizio non verrà erogato dalla struttura.
Il voucher vale per la fruizione di un solo servizio, a scelta tra quelli
presentati nel catalogo o su www.boxforyou.it.
La perdita o il furto del presente voucher non daranno diritto ad
alcun rimborso da parte di BOX FOR YOU. www.boxforyou.it
UNA NOTTE CON PRIMA COLAZIONE PER 2 PERSONE IN UN AGRITURISMO A SCELTA TRA 80 PROPOSTE IN ITALIA
laNatURa | Oasi di pace
1. scEGLI LA dESTINAZIONE NEL CATALOGO
2. PRENOTA TRAMITE IL NOSTRO SERvIZIO dEdICATO AL NUMERO 199.119.988
3. cONsEGNA QUEsTO vOUChER PRESSO LA STRUTTURA ChE hAI SCELTO
GA
R
ANTITO DAadv_sorrisi.indd 1 28/10/11 08:13
adv_panorama.indd 1 28/10/11 08:11adv_flair.indd 1 28/10/11 08:10
CHRISTMAS POSTER
MAGAZINE’S ADS
ilVOUCHER pREpagatO
Trovi l’elenco delle strutture su www.boxforyou.it o all’interno del catalogo.
Il presente voucher è valido un anno a partire della data di acquisto.
REGOLAMENTO PER L’UTILIZZOIl presente voucher va consegnato presso la struttura che hai scelto.
Non saranno accettati sostitutivi, fotocopie.
In assenza del voucher il servizio non verrà erogato dalla struttura.
Il voucher vale per la fruizione di un solo servizio, a scelta tra quelli
presentati nel catalogo o su www.boxforyou.it.
La perdita o il furto del presente voucher non daranno diritto ad
alcun rimborso da parte di BOX FOR YOU. www.boxforyou.it
UN TRATTAMENTO BENESSERE PER 1 PERSONA IN UNO DEI 120 CENTRI PROPOSTI IN ITALIA
ilBENESSERE | è ora del relax
1. scEGLI LA DESTINAzIONE NEL CATALOgO
2. PRENOTA TRAMITE IL NOSTRO SERvIzIO DEDICATO AL NUMERO 199.119.988
3. cONsEGNA QUEsTO vOUChER PRESSO LA STRUTTURA ChE hAI SCELTO
GA
R
ANTITO DA
VOUCHERS
EXPERIENCECOLLECTIONMONDADORI2012
Branding
Emporio Mondadori launches the new
collection ‘Experience Collection’, a line of
customizable thematic notebooks, dedicated
to all lovers of books, travel, gastronomy and
enology. Experience Collection consists of
four journals 100% customizables.
For this project we have developed with four
specialists in the area. A notebook ready to
fill it up with your ideas with minimal graphics
and innovative sections includes 250 stickers
to enrich the ideas. These new notebooks
are available in the Mondadori network and
online through bol.it.
NOTEBOOK INTERIOR
sea
1-9/10/2011
51SALONE NAUTICOINTERNAZIONALEDI GENOVA
genoaboatshow.com
GENOVA
The world of the sea
The world of the Genoa. More than you expect.
1-9/10/2011
51SALONE NAUTICOINTERNAZIONALEDI GENOVA
IL SALONE NAUTICO SCOPRI IL SALONE ORGANIZZA LA VISITA
POSTER PROPOSAL WEBSITE PROPOSAL
1-9/10/2011
51SALONE NAUTICOINTERNAZIONALEDI GENOVA
°
The world of the sea
SALONE NAUTICO 20112011
Branding
Identity proposals for the 51 Salone Nautico
di Genova 2011. Inspired on a world made of
water, highlighting the destination: Genova.
With 1,300 exhibitors and 2,000 boats,
from the smallest boats to super-yacht with
a wide exposure in water and wholeness
merchandise unparalleled International Boat
Show is the global benchmark for the marine
industry and for all boaters.
Organized by Fiera di Genova in partnership
with Ucina, the trade association of the
recreational marine environment, is a perfect
combination of business and upgrading, sea
culture, sports and entertainment.
1-9/10/2011
51SALONE NAUTICOINTERNAZIONALEDI GENOVA
°
Presidente Fiera di Genova SpA Presidente UCINA
Il presente invito è strettamente indispensabile per l’ingresso all’Area Riservata e al Fieracongressi.
PR
ES
S 1-9/10/2011
51SALONE NAUTICOINTERNAZIONALEDI GENOVA
°
The world of the sea GENOVA
°
1-9/10/2011
The world of the seaGenoa. More than you expect.
GENOVA
EVENTIINTERNAZIONALI
The world of the seaGenoa. More than you expect.
GENOVA
FOLLOW US!
DOWNLOAD THE APP
ORGANIZZA LA VISITA CATALOGO ESPOSITORI INFO ESPOSITORI PRESS AREA
WEBSITE PROPOSAL
INVITATION PROPOSAL
GENOVA
1-9/10/2011
SALONE NAUTICOINTERNAZIONALE
sea
VALLI ARREDOBAGNO2011
Corporate Communication
Valli Arredobagno changes it website
depending of the season. For Christmas, this
postcard was desgined for them. A snowball
with little snowmen inside using Valli’s
products to represent this event.
Price list for the new lines of products were
also designed, following the elements of the
corporate identity of the brand.
Valli Arredobagno was founded in 1990,
the company gives the bathroom a revival
today with a completely new perspective.
ValliArredobagno goes beyond the bathroom
concept, by focussing on innovative
design using precious materials, accurate
manufacturing and leading technologies.
CHRISTMAS COVER
SONZOGNO EDITORI2012
Editorial Design
Sonzogno is one of the oldest Italian
publishers. For this publishing house,
editorial projects as well as cover and interns
cover has been made. Here are some of the
cover and interiors of books in which I’ve
participated.
Sonzogno today is a publishing house which
follows with great interest the readers’ tastes,
trends, fashions and publishes books with a
touch of class that makes them chic, from
manuals to fiction Italian and foreign .
MEDIASETPREMIUM PLAY2012
Interface Design
Mediaset Premium Play is the most innovative
TV-on-demand, offering each day more than
2000 content to choose from, to see when
and where you want to: preview movies in
HD, TV series, documentaries, cartoons, and
the best of Mediaset programs from the last
7 days.
I’ve participated in the update of their
application for the iPad and for their website.
IT’SSHANGHAIITALIAN CENTER2012
Branding
Logo winner of the Italian Center of Shanghai
contest.
On 18 May 2012, the Italian Center of
Shanghai was officially inaugurated. It
represents the first reopening of one of the
Europeans’ pavilions who participated in the
Shanghai Expo 2010.
The Italian Center Shanghai will become a
unique tool to promote the “Made in Italy”,
affirming the excellent level of political,
economic and cultural relations between Italy
and China.
The building was inspired by the famous
stick game “Shaghai” and the inspiration for
the logo came from the upper view of the
building and the colors of the Italian Flag.
UNICEFYUCATAN2006
Corporate Communication
The project was about protect the rights of
the children of Yucatán.
A Campaign for the rights of the children, like
education, protection and being free of
violence.
Our concept was represent every stage
of the childrenhood with an object
OLYMPIA2008
Corporate Identity
Olympia is a Sports & Antiage Medicine
Clinic.
The project was designing a Corporate
Identity for this new clinic.
The Concept inspired from the name is based
on the story of Sports. Olympic Games.
Ancestral symbols of beauty and sports..
The target was sportist and not sportist
people who whishes to start to practice a
sport or people who wants to look and feel
better.
LOGODESIGN2006 - 2012
Corporate Identity
1. CAISALUD. Logo for a Center of integrated
care of the health. Took inspiration from the
man of Vitruvio like symbol of medicine
and equilibrated health.
2. FERNANDO FERREYRO. Nutritionist in
Mérida, Yucatán, specialized on diets for people
with cardiac diseases. This concept is what the
logo represents.
3. DEQUIFARS. Redesign of Corporate Identity
for a Producer of Hotel’s Amenities and product
of daily beauty. The concept: A balance between
chemist substances and nature.
4. SE BUSCA CASA. Logo for a digital service to
find, look and offer in adoption pets.
5. RENTYUCATAN.COM. Logo for a service
for renting houses on the yucatecan coast
dedicated to retired foreigners who wants to
rent a house on the beach for relaxing
6. COLEGIO JARDINES. Logo for an elementary
school and kinder garden.
7. YAXUNAH. Logo for an educational
community on the countryside of Yucatán.
8. PLANOMEX Logo for an american studio of
architects who works for mexican living in USA.
9. GOURMETTERIA. Logo proposal for a food
and wine gourmet store in center Treviso.
10. VIRAL MARKETING. Design of Corporate
id. for Marketing digital agency specialize in
massives e-mails.
11. PROSPERIDAD YUCATECA. Logo for a
service of yucatecan food [vacuum-packed] in
the area of national flights of MID Airport.
12. WISHLIFE. Logo for a new travel social
network with base on Barcelona.
Guelmy Alcocer (MX)
+39 345 593 7674+39 0161 253 890
[email protected]@hotmail.com
Viale Coni Zugna N. 59 Milano, Italia20144
Via Confienza N.70Vercelli, Italia13100