guerrilla usability
DESCRIPTION
"Guerrilla usability is the unconventional process to improve conversion in which flexible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies."TRANSCRIPT
Guerrilla Usabilityagile strategy & tactics
usability?
user experience
Valuable Credible
DesirableFindable Accessible
Usable
user experience
Good design is problem solving
Jeffrey Veen
user centered design
Analysis Design Evaluation Implementation1 2 3 4
1. Analyze
2. Design
3. Evaluate
4. Implement
Analysis Design Evaluation Implementation1 2 3 4
3. Evaluate
CC http://www.!ickr.com/photos/yandle/3231980616/
Usability lab
CC http://www.!ickr.com/photos/jason-morrison/1955282272/
Eyetracking
CC http://www.!ickr.com/photos/twschulz/1598096681/
Focus groups
‘Scienti!c’ vs ‘Real world’
Analysis & Evaluationin the ‘Scienti!c World’
Do you test or experiment?
Formal (research)
n
Validity
Insert important, but boring stuff here
Scienti"c Proof
Analysis & Evaluationin the ‘Real World’
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most companiesdon’t test at all
Why not?
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Time
We should all know better.
Analysis Design Evaluation Implementation1 2 3 4
Analysis & Evaluationin the ‘Real World’
Guerrilla warfare is the
unconventional warfare and combat in
which a small group of combatants use
mobile tactics in the form of ambushes
and raids to combat a larger and less mobile formal army.
Guerrilla warfare is the unconventional
warfare and combat in which a small group of combatants use mobile tactics in the form of
ambushes and raids to combat a larger and less mobile formal army.
Now it’s getting interesting?
Pick someone from the street.
CC http://www.!ickr.com/photos/swissrolli/2388991355/
Basic, simple tasks.
Observe and/or Record
Silverback allows anyone to perform usability testing with
little or no budget. The best part is that it comes ready-to-
use right out of the box. There are no configuration files or
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so says The Carsonified Blog | Next testimonial »
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Capture screen activity
Video the participant’s reactions
Record the participant’s voice
Add chapter markers on the fly
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Export to Quicktime
Silverback requiresMac OS X (10.4 or 10.5)
How many participants?
Remote usability
affordable online tools
Behavior vs Attitude
What do your users do?
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Understanding User BehaviourLoop is a web-based user-experience testing tool, allowing companies to conduct
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Collect Responses
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Understanding your users
ABN-AMRO Booking.com Eduhub Funda
Concept7 Reed Business Thomas Cook Valsplat
Zomoto
Guerrilla usability is the
unconventional process to improve conversion in which !exible companies use
agile tactics in the form of lean and mean tests to combat larger and less agile
companies.