guest-a-gramming and hashtag bombing for film
DESCRIPTION
In the age of free mobile photo apps that rival Photoshop and Twitter accounts with greater reach than the New York Times, you don't need a big budget, a big agency, or a big distributor to find a big audience. All you need is a big idea, well executed. We've gone after indie darlings, summer blockbusters, and the top film festivals, guest-a-gramming and hashtag bombing, without a budget, and often walking the fine line between having permission and getting noticed because we didn’t. We’ll share what succeeded and what failed--from concepts to prototypes, road maps to executed stunts. You'll hear how we pitched ideas to films and festivals we love, big and small, how to pave your way in a space without precedent, and how to keep your marketing budget tiny while putting all those X-Pro II and Amaro shots of lens flare, launch posters, and panel appearances to good use. Vote here: http://bit.ly/GramFilmTRANSCRIPT
![Page 1: Guest-a-Gramming and Hashtag Bombing for Film](https://reader034.vdocuments.net/reader034/viewer/2022052307/554ada1cb4c9056a798b4a3f/html5/thumbnails/1.jpg)
Guest-a-Gramming
and
Hashtag Bombing
SXSW Film 2013 | Social Networks | Panel
@devonvsmith and @jordanfugate
![Page 2: Guest-a-Gramming and Hashtag Bombing for Film](https://reader034.vdocuments.net/reader034/viewer/2022052307/554ada1cb4c9056a798b4a3f/html5/thumbnails/2.jpg)
We fell in love with Instagram.
![Page 3: Guest-a-Gramming and Hashtag Bombing for Film](https://reader034.vdocuments.net/reader034/viewer/2022052307/554ada1cb4c9056a798b4a3f/html5/thumbnails/3.jpg)
We started following films, festivals, and studios.
![Page 4: Guest-a-Gramming and Hashtag Bombing for Film](https://reader034.vdocuments.net/reader034/viewer/2022052307/554ada1cb4c9056a798b4a3f/html5/thumbnails/4.jpg)
Then we read about people guest-a-gramming.
![Page 5: Guest-a-Gramming and Hashtag Bombing for Film](https://reader034.vdocuments.net/reader034/viewer/2022052307/554ada1cb4c9056a798b4a3f/html5/thumbnails/5.jpg)
We thought... We can do that.
![Page 6: Guest-a-Gramming and Hashtag Bombing for Film](https://reader034.vdocuments.net/reader034/viewer/2022052307/554ada1cb4c9056a798b4a3f/html5/thumbnails/6.jpg)
Join us for an account of our
successes & failures
concepts & pitches
tools & stunts