guest centric
TRANSCRIPT
www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
GuestCentric
OC Working Group – 22.01.2013
Serge Tymaniuk
www.sti-innsbruck.at
Overview
• Introduction
• Features
• Business model
• Competitors analysis
• Questions
2
www.sti-innsbruck.at
What is GuestCentric?
– Launched in October 2006 with $1.2 million of seed capital.
– Based in Portugal.
– Initially tailored to small and mid sized hotels.
– At the early stage the primary focus was Web Services
development.
– The first version of the booking platform was released in May
2008.
– Currently GuestCentric provides a hotel booking engine as well
as marketing and distribution platform for different sized hotels.
– Major markets are US, UK, Spain and Portugal.
3
www.sti-innsbruck.at
Features
4
• Multi-device hotel booking engine
• Hotel website design
• Channel management
• Social marketing
www.sti-innsbruck.at
Multi-Device Hotel Booking Engine (1)
5
• Linkage of the Reservation button on a
website/Facebook with booking API.
• Based on the Ajax technologies.
• Mobile and tablet optimized.
• Website analytics based on
predefined KPIs.
• Revenue Management analytics.
• Guests analytics (CRM).
• Real time history comparison of
hotel reservations with previous
month or year.
• Built in reports.
www.sti-innsbruck.at
Multi-Device Hotel Booking Engine (2)
6
www.sti-innsbruck.at
Multi-Device Hotel Booking Engine (3)
7
www.sti-innsbruck.at
Multi-Device Hotel Booking Engine (4)
8
www.sti-innsbruck.at
Hotel Website Design (1)
• Content management system
(CMS) for hoteliers.
• Hotel specific gadget such as
contact forms, TripAdvisor
reviews, local weather
integrated within CMS.
• Up to 11 languages
supported.
• Website mobile optimization.
• Hosting facilities.
9
www.sti-innsbruck.at
Hotel Website Design (2): GuestCentric CMS
Overview
10
www.sti-innsbruck.at
Channel Management
• A single place to manage most important online channels.
• Centralization of all reservations: online, offline or from travel agents.
• Controlling of daily pricing and availabilities across all channels at once.
• Automatic SEO.
11
www.sti-innsbruck.at
Social Marketing
• Online reputation management (TripAdvisor, YouTube, Twitter, blogs,
news, Facebook) is based on ReviewPro integration.
• Creation and management of the own loyalty programs.
12
www.sti-innsbruck.at
Pricing
13
www.sti-innsbruck.at
Discussion
• GuestCentric aim is to target 400,000 hotels.
• A possibility to request 14 days trial.
• Other Channels button is not revealed.
14
www.sti-innsbruck.at
Competitors Analysis: Hubspot
15
www.sti-innsbruck.at
Sources
16
1. http://www.guestcentric.com/
2. http://www.hubspot.com/
3. http://www.travelweekly.com/Travel-News/Travel-
Technology/GuestCentric-gives-smaller-hotels-a-greater-
online-presence/
4. http://www.reviewpro.com/
www.sti-innsbruck.at
Thank you for your attention!
17
Questions?