guestcentric: modernize hotel e-commerce

GUESTCENTRIC PROPRIETARY 10/20/10 1www.guestcentric.com

By Pedro Colaco

Modernizing hotel e-commerce

http://www.guestcentric.com/


VisionOld solutions don’t fit new

guests

Look, Book, Interact

Why GuestCentric

Agenda



GuestCentric provides a FAST and EASY way for hotels to MODERNIZE their online business



The Independent Gap

400,000 independent properties

60,000 4*, 5*

chain hotels



Status quoOur brand is huge: we have staff and

spend loads of money on marketing

Our hotel is so much better but

how can we compete???



Our vision

Level the playing field for 400,000 independent hoteliers

This internet thing is really

great!!!



New age guests are different

Search specific products/experiences

Trust social word-of-mouth

82% prefer to book direct*



Old solutions not fit for new reality

Shouldn’t hand over sales to 3rd partiesCustom-made software not future-proofPricing of web agencies out-of-whack



Users visit 13-22 sites before deciding

New Google Travel makes search more efficient– Acquired ITA for $800M

– Google Maps promotes owner sites

– Social Search integrates word of mouth

Google sees the travel opportunity



LookSearch for

Options,investigate

GuestCentric = Manage guest cycles

InteractUser reviews,

requests

BookSelect dates,

rooms,packages

1

2

3



Modern, innovative design – PCW Travel Innovation Summit

2009

– WebAward winner 2010

Incentives to shop and book

Social promotions and viral distribution

Reputation monitoring

GuestCentric = Eye-catching solution



Quick projects (weeks not months!)

Elastic, accommodates growth

Great user experience

Web mash-ups

Analytics in hotelier terms

Web 2.0 = Easy-to-use technology



GuestCentric value proposition

Boost direct bookings 3x to 10x

Fuel viral business

Prepare for the future competingtoday



How it works (properties up to 100 rooms)

Look: Website services cloud

Book: e-Commerce services cloud

Interact: Social marketing cloud

[ ] All-inclusive, fixed fee (yearly fee) [ ] 12 months pre-paid - $ 400 /month[ ] 6 month pre-paid - $ 450 /month

[ ] Cost-controlled Pay-as-you-go

[ ] Website services cloud (yearly fee) $ 250

[ ] E-commerce services cloud Monthly revenue-share – 6% up to $ 499 /month

[ ] Social media cloud (yearly fee) $ 750



GuestCentric fits three segments

Boutique/design properties

(e.g. Crescent, Memmo, Casa de Madrid)

Independent properties

(e.g. Aiken, IGH Polo, Cuatro Naciones)

Rural properties, B&Bs, Inns, etc.

(e.g. American Presidents, Baymont Inn Pella)

• Modern and elegant• Social interaction• Easy-to-use• Cost-controlled

• OTA cost reduction• Flexible promos• Control over website• Future-proof

• Quick, uncomplicated• Unique look• Access anywhere• Pay-as-you-go

Why GuestCentric? Why GuestCentric? Why GuestCentric?



WebAward Winner 2010

Bookings growing explosively

Customers satisfied

Experience portals moving to GuestCentric

Budget franchises starting

Great momentum in a down economy



Why GuestCentric?

• 3x to 10x more direct bookings

• Fuel viral business• Prepare future

competing today

This internet thing is really

great!!!



GuestCentric is a fast, easy way for hotels to modernize their online business and attract guests using new engagement techniques like social commerce. Hotels can increase direct bookings 3x to 10x, lower distribution costs and fuel viral business.

Contact us:

– www.guestcentric.com

– www.facebook.com/guestcentric

– www.twitter.com/guestcentric

– US: (203) 517- 0720

– International: +351 21 036-0900

Contact GuestCentric



http://www.facebook.com/guestcentric

http://www.twitter.com/guestcentric
