guesthouse€¦ · pups—everyone’s welcome at guest - house. (casual and snappy, the brand...
TRANSCRIPT
GuestHouseGuestHouse invites you to sit back, relax and enjoy a crisp, clean stay.
We focus on getting all the comforts of home just right—spotless spaces,
friendly faces, and service you can rely on—because when you stay here,
you’re a guest in our house.
GuestHouse
core values At GuestHouse, we provide a familiar place where guests feel comfortable right away. Our three core values help define who we are and ensure that we stay true to the brand with every action we take.
trustWe know that trust isn’t given, but rather earned. That’s why we make it our mission to deliver an honest, good value, consistently great stays and genuine service our guests can count on.
cleanThe simplest things go the farthest. A clean, clutter-free space reduces stress, elevates moods and makes the experience that much more pleasant. It’s just another way we forge trusting relationships with our guests.
comfortOur kind of comfort goes beyond a great night’s sleep. We’re about giving our guests a familiar place where they can rest easy knowing no matter which of our properties they’re staying at, they’ll get the same friendly service and bright accommodations they have come to expect.
GuestHouse
brand attributes GuestHouse Is & Is Not
familiarNOT: Old Fashioned or Staid
simpleNOT: Plain or Boring
consistentNOT: Routine or Uninspired
friendlyNOT: Fake or Overwhelming
honestNOT: Tricky or Untrustworthy
GuestHouse
OUR VISION FOR LIKEMINDED BRANDS
If GuestHouse were a ,
it would be : Car
Store
Airline
Fashion Brand
Website
Hyundai
Target
Southwest
Joe Fresh
Amazon
GuestHouse
GH VOICE GuestHouse isn’t just our name, it’s also our approach to hospitality. When visitors come to stay with us, we treat them as if they were guests in our very own home. The following elements will help you get the welcoming tone of the GuestHouse voice just right.
APPROACHABLEGUESTS SHOULD FEEL LIKE THEY CAN LET THEIR GUARD DOWN AND BE THEMSELVES WHEN THEY STAY WITH US. AN APPROACHABLE TONE HELPS US LEAD BY EXAMPLE.
DO Leisure, business, groups and even pups—everyone’s welcome at Guest-House. (Casual and snappy, the brand encourages the use of contractions to make copy read more naturally.)
DON’T Whether you are on business or pleasure, or traveling with a large group or pets, GuestHouse welcomes all travelers to a wonderful stay you will not soon forget. (Loses the reader with unnecessarily long, formal copy.)
UNCOMPLICATEDSIMPLE, STRAIGHTFORWARD LANGUAGE HELPS BUILD A TRUSTING RELATIONSHIP WITH GUESTS.
DO Book the weekend package and enjoy three days, two nights and one heck of a good deal. (Conversational, relatable language creates a strong connection with readers.)
DON’T GuestHouse invites you to rev-el in the weekend of a lifetime. Book our weekend package and enjoy an unforgettable time at any of our gor-geous properties around the nation. (Overly verbose, flowery language turns readers away.)
DEPENDABLEWE WANT OUR GUESTS TO KNOW THAT THEY CAN ALWAYS COUNT ON US TO TREAT THEM RIGHT AND GIVE THEM AN HONEST VALUE.
DO Your stay starts tomorrow! If there’s anything we can do in the meantime, don’t hesitate to give us a ring. (Good mix of excitement and sincerity keeps the message grounded and genuine.)
DON’T We are very excited to wel-come you tomorrow. Please call our front desk if you have any questions prior to your arrival. (Language is too dry and gives off a cold vibe.)
GuestHouse
GuestHouse voice is...
playfulNOT: juvenile or cheesy
friendlyNOT: distant or reserved
conciseNOT: long-winded or unfocused
down-to-earthNOT: pretentious or trendy
simpleNOT: flashy or highbrow
bambooLOCALLY SOURCED • SUSTAINABLE • RECYCLABLE
GuestHouse
GuestHouse
GuestHouse11O EAST 25TH STREET • NEW YORK, NY 1OO1O • 212-255-6600
GuestHouse11O EAST 25TH STREET, NEW YORK, NY 1OO1O
Luca BaglianiGENERAL [email protected]
GuestHouse New York11O EAST 25TH STREETNEW YORK, NY 1OO1O
GuestHouse
GuestHouse
Luca BaglianiGENERAL [email protected]
GuestHouse New York11O EAST 25TH STREETNEW YORK, NY 1OO1O
GuestHouse
Sit back and relax at GuestHouse. With spotless rooms, friendly service and a stress-free environment, you can enjoy the comforts of home when you’re on the road. Be our guest at over 60 properties across the US. www.GuestHouse.com
our house is your house, welcome to GuestHouse. ; )
WorkHouse
EXTENDED STAY
GuestHouse
Sit back and relax at GuestHouse. With spotless rooms, friendly service and a stress-free environment, you can enjoy the comforts of home when you’re on the road. Be our guest at over 60 properties across the US. www.GuestHouse.com
our house is your house, welcome to GuestHouse. ; )
CoffeeHouse
EXTENDED STAY
GuestHouse
Sit back and relax at GuestHouse. With spotless rooms, friendly service and a stress-free environment, you can enjoy the comforts of home when you’re on the road. Be our guest at over 60 properties across the US. www.GuestHouse.com
our house is your house, welcome to GuestHouse. ; )
FunHouse
EXTENDED STAY
GuestHouse
Sit back and relax at GuestHouse. With spotless rooms, friendly service and a stress-free environment, you can enjoy the comforts of home when you’re on the road. Be our guest at over 60 properties across the US. www.GuestHouse.com
our house is your house, welcome to GuestHouse. ; )
PlayHouse
EXTENDED STAY
GuestHouse
Sit back and relax at GuestHouse. With spotless rooms, friendly service and a stress-free environment, you can enjoy the comforts of home when you’re on the road. Be our guest at over 60 properties across the US. www.GuestHouse.com
our house is your house, welcome to GuestHouse. ; )
FriendHouse
EXTENDED STAY
GuestHouse