guide : how to sell on the brazilian ecommerce market
TRANSCRIPT
Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow
internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate
platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to
the 3,500 merchants that use it in 45 countries accross the globe.
Contact us for a demo of our solution.
WWW.LENGOW.COM
Marketplaces
Display / Retargeting
Product Ads On-sitetools
Comparison Shopping Engines
Affiliateplatforms
1. BRAZIL
2. ARGENTINA
3. CHILE
20,9
4,4
2
Top Latin American ecommerce markets (Average turnover in $bn, 2014)
Forrester Research’s 2015 report predicts that business-to-consumer ECOMMERCE SALES IN BRAZIL WILL INCREASE FROM $18.5 BILLION IN 2013 TO $40.8 BILLION IN 2019
136 MILLION ORDERS MADE THROUGH THE INTERNET IN 2014 the average basket was $89
58% OF THE POPULATION HAVE INTERNET ACCESS
ECOMMERCE REPRESENTED 0.89% OF BRAZIL’S GDP IN 2014, this rate is not very high but expected to grow significantly in the next few years
BRAZIL IS THE
BIGGEST ECOMMERCE MARKET IN THE WORLD
11th
A bright futurefor Brazilian ecommerce market
EASILY SELL EVERYWHERE
Brazilian Ecommerce Outlook
2123,5
Ecommerce sales in Brazil, 2011-2016,
billion dollars
Leading retail ecommerce categories in Brazil, ranked by share of transactions, 2014 (% of total)
Top online retailers in Brazil(million UV in T4 2014)
18%
16%
11%
8%
7%
7%
6%
6%
5%
Fashion & accessories
Health & beauty aids
Household appliances
Books/magazines and subscriptions
Telephone/ mobile phones
Computers
Home decoration
Consumer electronics
Sport & leisure
Toys & games
Major opportunities
5,3 million Brazilian are
cross-border shoppers
Online sales represent an estimated
2.6% of all retail goods sales
Favorite destinations for cross-border
Brazilian purchases
Top 3 sectors for cross-border ecommerce
in Brazil
FASHION & ACCESSORIES
79%USA
48% China
17%
17%14%
UK
Hong KongCanada
ELECTRONICS
COMPUTER PROGRAMMES
Mercadoliv
re
Americanas
Wallmart
Netshoes
Casasb
ahia
20
15
10
5
0
2%
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